Jet Airways to partner with Disney Channel for summer campaign

The airline will wrap a Jet Airways Boeing 737-800 aircraft with popular Disney characters-- Mickey and Friends-- and will be flying competition winners to the Hong Kong Disneyland

Mumbai: Jet Airways on Thursday said it will fly 30 children and their families to the Hong Kong Disneyland as part of a marketing tie-up with kids' channel Disney for the forthcoming 'Jet set go' summer campaign, reports PTI.

As part of this, the airline will also wrap a Jet Airways Boeing 737-800 aircraft with popular Disney characters-- Mickey and Friends-- and will be flying competition winners to the Hong Kong Disneyland for a two-day experience, the airline said in a statement. However, the statement did not mention the date of the special flight.

The aircraft, with Disney exteriors painted on its fuselage, will be unveiled at an event in Mumbai on 9th July following which Disney Channel will showcase the aircraft over an eight-week campaign.

"The aircraft wrap is a unique way to quite literally take one's brand to the sky," said Jet Airways marketing vice-president Manish Dureja.

During the campaign, an animated Jet aircraft with an artist's rendition of the branding will also be seen on Disney Channel in May.

"We have a passion for telling the world's best stories and providing unique experiences for kids and families. We are pleased to work with Jet to bring our fans this opportunity to experience Disney magic first-hand," said Walt Disney Television International India business head Vijay Subramaniam.

To participate in the campaign, kids will have to spot an animated Jet aircraft that will appear on Disney Channel throughout the campaign. Children can accumulate points each time they spot the aircraft by giving a 'missed call' to a toll-free number being flashed on the screen. Kids spotting the animated plane the maximum number of times will earn maximum points.

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COMMENTS

pryash singh

5 years ago

good chance

Amul pays a sweet tribute to ‘Vicky Donor’

The advertisement shows a caricature of what seems like Ayushmann Khurrana, the lead of the film

New Delhi: The movie has already garnered lot of attention for its unusual story line and now dairy brand Amul has come out with its unique tribute to Shoojit Sircar's 'Vicky Donor'.

The advertisement shows a caricature of what seems like Ayushmann Khurrana, the lead of the film, surrounded by little babies and holding a bowl of Amul butter. The header says 'Vicky, Do Na' indicating the butter in Vicky's hand.

The film has been produced by John Abraham and narrates the story of a sperm donor. During the promotions of the film, the makers had spoken about artificial insemination and in fact John had urged the youth to donate sperms in fertility clinics.

Amul seem to have picked that up and cheekily made it as their tag line. The tag line says 'Donate generously'. Now weather they are talking about sperms or Amul butter, that's for us to decide

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About 60% of rural India lives on less than Rs35 a day

Around 10% of the population at the lowest rung in rural areas lives on Rs15 a day, while in urban areas the figure is only a shade better at Rs20 day

New Delhi: About 60% of India's rural population lives on less than Rs35 a day and nearly as many in cities live on Rs66 a day, reveals a government survey on income and expenditure, reports PTI.

"In terms of average per capita daily expenditure, it comes out to be about Rs35 in rural and Rs66 in urban India. About 60% of the population live with these expenditures or less in rural and urban areas," said J Dash, director general of National Sample Survey Organisation (NSSO) in his preface to the report.

According to the 66th round of National Sample Survey (NSS) carried out between July 2009 and June 2010, all India average monthly per capita consumer expenditure (MPCE) in rural areas was Rs1,054 and urban areas Rs1,984.

The survey also pointed out that 10% of the population at the lowest rung in rural areas lives on Rs15 a day, while in urban areas the figure is only a shade better at Rs20 day.

"The poorest 10% of India's rural population had an average MPCE of Rs453. The poorest 10% of the urban population had an average MPCE of Rs599", it said.

The NSSO survey also revealed that average MPCE in rural areas was lowest in Bihar and Chhattisgarh at around Rs780 followed by Orissa and Jharkhand at Rs820.

Among other states, Kerala has the highest rural MPCE at Rs1,835 followed by Punjab and Haryana at Rs1,649 and Rs1,510 respectively.

The the highest urban MCPE was in Maharashtra at Rs2,437 followed by Kerala at Rs2,413 and Haryana at Rs2,321. It was lowest in Bihar at Rs1,238.

The median level of MCPE was Rs895 in rural and Rs1,502 in urban India, indicating consumption level of majority of population.

According to the study, food was estimated to account about 57% of the value of the average rural Indian household consumption during 2009-10 whereas it was 44% in cities.

The study reveals that the average monthly per capita consumption of cereals was 11.3 kg in rural areas and 9.4 kg in cities.

Based on NSSO estimates, the Planning Commission had pegged that poverty line at Rs28.65 and Rs22.42 daily consumption in urban and rural areas respectively in 2009-10.

As per the Commission's estimates the number of persons living below poverty line was 35.46 crore in 2009-10, as compared to 40.72 crore in 2004-05.

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