Jaihind Projects wins orders worth Rs19.55 crore

Jaihind Projects Ltd said it won three orders of about Rs19.55 crore for construction works.

The Ahmedabad-based company has received the first order from Hindustan Zinc Ltd worth Rs8.48 crore. The second order is from GSPC Gas Co Ltd worth Rs7.39 crore. The company has also received an order from Indian Oil Corp Ltd worth Rs3.68 crore.

On Tuesday, Jaihind Projects shares ended 0.2% up at Rs227 on the Bombay Stock Exchange, while the benchmark Sensex closed 2.2% down at 16,572 points.

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Gaming industry has high potential, but a number of challenges lie ahead

The industry was expected to grow at 45% in 2009, but managed growth of only 22%

With the increasing number of casual and active gamers, the gaming industry has been engaging more and more players with every passing day. But the challenges faced by the gaming industry are quite different from any other segment in the media and entertainment space. According to the 'KPMG-FICCI Frames 2010' report, the gaming industry was expected to grow at 45% in 2009 but couldn't capitalise on its true potential and managed a growth of only 22%. The size of the gaming industry was estimated at approximately Rs790 crore in 2009, compared to Rs650 crore in 2008.

There are a number of factors which are hampering the growth of the Indian gaming industry. Youngsters, who form a major proportion of those who like to play games, are often not aware about various gaming products that are available in the market.
 
Lack of adequate gaming infrastructure and the high cost of gaming software are also deterrents to the growth of the industry.

Piracy is also rampant in India-coupled with that, high duties and taxes have also pushed up the cost of gaming consoles.

Rajesh Jain, executive director and head of media & entertainment, KPMG told Moneylife, "The key challenges for mobile gaming are that all mobile sets do not support adequate mobile technology; for consoles, the duty structure is extremely high. For PCs, high-end graphics are required which are not cheap. Piracy has (also) been very rampant."

According to a die-hard gamer from Bengaluru, Ojas Sharma, "Even though the prices of games have come down, taxes make them expensive. A console game can cost between Rs1,000-Rs2,000. PC gamers usually prefer to download games from peer-to-peer websites or they buy pirated Chinese versions. Some even prefer to rent these games."

Gaming companies like Trine Entertainment Limited feel that the industry has to focus on marketing products. "The growth of the industry-mainly over consoles and PCs-would increase over a period of time. Broadband penetration will act as a catalyst as games at present are limited to only major cities and not Tier II and Tier III cities. Companies need to provide local game content like Sony does," Somil Gupta, managing director of Trine Entertainment Limited told Moneylife. He added that costs have to come down, as games can cost as much as Rs4,800.

However, there are a few factors which might help the growth of the industry. "Gaming growth is expected to come from mobiles, consoles, PCs and (other) online platforms. The advent of 3G will surely boost growth for this sector," said Mr Jain.

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