New Delhi: Insurance Regulatory and Development Authority (IRDA) today expressed hope that the row over withdrawal of the cashless treatment facility at select hospitals by public sector insurance companies will be sorted out shortly reports PTI.
"Premiere hospitals and insurance companies are meeting to sort out the issue... They can come (up) with the solution today," IRDA chairman J Hari Narayan told reporters.
Representatives of four public sector companies and private hospitals are holding a meeting here to sort out the problems following withdrawal of the cashless treatment facility by PSU insurers.
New India Assurance, United India Insurance, National Insurance and Oriental Insurance had stopped the cashless service from 1st July because of alleged over-billing by some private hospitals.
"I see that more as a commission transaction problem between the insurance companies and hospitals and their network and not really as a regulatory issue," Mr Hari Narayan said.
The regulator, he added, would come into picture if there was breach of contract between the company and the insured person.
"If there is a violation of contract between a policy holder and an insurance company, that certainly is the primary function of IRDA to uphold the contract," he said, adding that a fine of up to Rs5 lakh can be imposed in case of a breach of contract.
New Delhi: Aiming to curb pilferage of public distribution scheme (PDS) kerosene and domestic liquefied petroleum gas (LPG), the Unique Identification Authority of India (UIDAI) and the petroleum ministry today signed a memorandum of understanding (MoU) to facilitate close coordination on the 'Aadhaar' project.
As per the MoU, oil marketing companies Indian Oil Corporation Ltd (IOCL), Bharat Petroleum Corporation Ltd (BPCL) and Hindustan Petroleum Corporation Ltd (HPCL) will act as registrars for the UIDAI on behalf of the ministry for implementation of the project.
The 12-digit unique number that the UIDAI will generate will be combined with the smart-card project of the oil ministry for distribution of PDS kerosene and domestic LPG through biometric identification of beneficiaries.
"This would help in accurately identifying users and beneficiaries of the services rendered by the three oil firms and have uniform standard and process for their verification and identification," a senior official of the ministry said.
UIDAI chairman Nandan Nilekani said Rs50 will be given to the oil companies for every enrolment done.
At present, there are more than 11.5 crore LPG customers in the country and it is envisioned that by the year 2015, there would be 16 crore LPG customers.
"This partnership is something we are looking forward, which will help in de-duplication and authentication," Mr Nilekani said, adding that the focus would be on BPL families and village communities.
The ministry said the de-duplication process and the online authentication that the UIDAI offers will enhance the efficiency of oil companies in delivering services to the increasing customer base.
"The biometric smart-card based distribution of PDS SKO (superior kerosene oil) and LPG pilot project will be executed along with the state government of Andhra Pradesh. The initial pilots would be held in the city of Hyderabad, Mysore and Tumkur. Selected blocks in the city of Pune are also proposed to be covered under the pilot," it said.
The MoU was signed by Apurva Chandra, joint secretary in the oil ministry, and K Ganga, deputy director general, UIDAI. Present on the occasion were oil minister Murli Deora, Mr Nilekani and minister of state for oil Jitin Prasada, besides other senior officers.
The chocolate maker has been milking a number of ideas — but the new commercial is a tad juvenile
'Kuchh Meetha Ho Jaaye'. 'Pappu Pass Ho Gayaa'. 'Aaj Pehli Tareekh Hai'. Cadbury Dairy Milk has been bombarding us with all sorts of messages for the past few years. Perhaps they still have to figure what they really want to tell us. In their defence, the Cadbury guys would say the various messages are manifestations of the same idea. Even so, simple advertising logic suggests the brand must stand for one thing, it must state that, and stick with it. Then different creative interpretations can follow. Especially so in the case of a simple product like chocolate (I mean, they aren’t selling us mainframe computers!).
Well, even as we were reeling under all these messages, in comes a new one:
‘Shubh Aarambh’. This one asks us to forget Lord Ganesha (okay, okay, that’s my naughty addition!), and start a new activity in life with Cadbury Dairy Milk chocolate. And no, the situation in the new commercial doesn’t show people launching careers, marriages or new homes… it’s only a dude using a corny pick-up line to do a ‘Shubh Aarambh’ to a brand new date.
The TVC is set at a bus stop. A young, teenage-ish girl is seen munching on her Cadbury Dairy Milk. The chap, also apparently waiting for a bus, demands to have a bite of the chocolate. (That’s it! I am never gonna eat Cadbury Dairy Milk at a public place from now!) Of course, the girl refuses; she clearly isn’t into supporting begging. The mama’s boy then uses that silly pick-up line. That his mommy says to start all new adventures with a Cadbury Dairy Milk. The girl melts and hands the chap a choc slab. And asks what new mega project is the dude starting out. He coyly says the new project is to drop her home! And that’s it, the girl falls for it!
Yes, yes, I know the commercial isn’t targeted at fossils like me, yet, you have to admit the idea is pretty juvenile and un-sweet. And it’s not even a smart pick-up line. If Cadbury Dairy Milk did want to equate ‘Shubh Aarambh’ with dating ideas, the least they should have done was to come up with witty, interesting, surprising executions. So this clearly isn’t a shubh aarambh to the new expression.
Bottom-line: Sure, ‘Shubh Aarambh’ can become a good brand property with smart extensions of the thought. And then Cadbury Dairy Milk should stick with it for some time, to give it a chance to live. Lord Ganesha would agree!