IRDA hopeful of early resolution of cashless treatment row

New Delhi: Insurance Regulatory and Development Authority (IRDA) today expressed hope that the row over withdrawal of the cashless treatment facility at select hospitals by public sector insurance companies will be sorted out shortly reports PTI.

"Premiere hospitals and insurance companies are meeting to sort out the issue... They can come (up) with the solution today," IRDA chairman J Hari Narayan told reporters.

Representatives of four public sector companies and private hospitals are holding a meeting here to sort out the problems following withdrawal of the cashless treatment facility by PSU insurers.

New India Assurance, United India Insurance, National Insurance and Oriental Insurance had stopped the cashless service from 1st July because of alleged over-billing by some private hospitals.

"I see that more as a commission transaction problem between the insurance companies and hospitals and their network and not really as a regulatory issue," Mr Hari Narayan said.

The regulator, he added, would come into picture if there was breach of contract between the company and the insured person.

"If there is a violation of contract between a policy holder and an insurance company, that certainly is the primary function of IRDA to uphold the contract," he said, adding that a fine of up to Rs5 lakh can be imposed in case of a breach of contract.



Lachhman Kalra

7 years ago

Some deductions from the claim amount by the Insurance companies are illegal, unethical, and clearly shows the avoidance of the liability by the insurance companies. e.g.
Room/Bed charges 1% of the sum insured is fine, but the percentage deductions from the total claim amount due to room category difference, is definitely exorbitant, abnormal and illegal. Because they deduct same %ge which is paid above 1% of sum insured for room charges. For example, for mediclaim policy of 1 Lac, if the patient pays bed charges of Rs. 1500/- per day, may be due to so many reason e.g. non-availability of the required bed etc., the company straightaway deduct 50% of the whole entitled claim amount.
This is draconian condition framed by insurance companies themselves.
This is definitely a breach of contract, and IRDA should intervene and set the things right.
This is humble request from me on behalf of all innocent public of India.

Laxman Kalra

Petroleum ministry, UID Authority sign MoU to curb petroleum pilferage

New Delhi: Aiming to curb pilferage of public distribution scheme (PDS) kerosene and domestic liquefied petroleum gas (LPG), the Unique Identification Authority of India (UIDAI) and the petroleum ministry today signed a memorandum of understanding (MoU) to facilitate close coordination on the 'Aadhaar' project.

As per the MoU, oil marketing companies Indian Oil Corporation Ltd (IOCL), Bharat Petroleum Corporation Ltd (BPCL) and Hindustan Petroleum Corporation Ltd (HPCL) will act as registrars for the UIDAI on behalf of the ministry for implementation of the project.

The 12-digit unique number that the UIDAI will generate will be combined with the smart-card project of the oil ministry for distribution of PDS kerosene and domestic LPG through biometric identification of beneficiaries.

"This would help in accurately identifying users and beneficiaries of the services rendered by the three oil firms and have uniform standard and process for their verification and identification," a senior official of the ministry said.

UIDAI chairman Nandan Nilekani said Rs50 will be given to the oil companies for every enrolment done.

At present, there are more than 11.5 crore LPG customers in the country and it is envisioned that by the year 2015, there would be 16 crore LPG customers.

"This partnership is something we are looking forward, which will help in de-duplication and authentication," Mr Nilekani said, adding that the focus would be on BPL families and village communities.

The ministry said the de-duplication process and the online authentication that the UIDAI offers will enhance the efficiency of oil companies in delivering services to the increasing customer base.

"The biometric smart-card based distribution of PDS SKO (superior kerosene oil) and LPG pilot project will be executed along with the state government of Andhra Pradesh. The initial pilots would be held in the city of Hyderabad, Mysore and Tumkur. Selected blocks in the city of Pune are also proposed to be covered under the pilot," it said.

The MoU was signed by Apurva Chandra, joint secretary in the oil ministry, and K Ganga, deputy director general, UIDAI. Present on the occasion were oil minister Murli Deora, Mr Nilekani and minister of state for oil Jitin Prasada, besides other senior officers.


Cadbury Dairy Milk: Is this shubh aarambh?

 The chocolate maker has been milking a number of ideas — but the new commercial is a tad juvenile 

'Kuchh Meetha Ho Jaaye'. 'Pappu Pass Ho Gayaa'. 'Aaj Pehli Tareekh Hai'. Cadbury Dairy Milk has been bombarding us with all sorts of messages for the past few years. Perhaps they still have to figure what they really want to tell us. In their defence, the Cadbury guys would say the various messages are manifestations of the same idea. Even so, simple advertising logic suggests the brand must stand for one thing, it must state that, and stick with it. Then different creative interpretations can follow. Especially so in the case of a simple product like chocolate (I mean, they aren’t selling us mainframe computers!).
Well, even as we were reeling under all these messages, in comes a new one:
Shubh Aarambh’. This one asks us to forget Lord Ganesha (okay, okay, that’s my naughty addition!), and start a new activity in life with Cadbury Dairy Milk chocolate. And no, the situation in the new commercial doesn’t show people launching careers, marriages or new homes… it’s only a dude using a corny pick-up line to do a ‘Shubh Aarambh’ to a brand new date.
The TVC is set at a bus stop. A young, teenage-ish girl is seen munching on her Cadbury Dairy Milk. The chap, also apparently waiting for a bus, demands to have a bite of the chocolate. (That’s it! I am never gonna eat Cadbury Dairy Milk at a public place from now!) Of course, the girl refuses; she clearly isn’t into supporting begging. The mama’s boy then uses that silly pick-up line. That his mommy says to start all new adventures with a Cadbury Dairy Milk. The girl melts and hands the chap a choc slab. And asks what new mega project is the dude starting out. He coyly says the new project is to drop her home! And that’s it, the girl falls for it!
Yes, yes, I know the commercial isn’t targeted at fossils like me, yet, you have to admit the idea is pretty juvenile and un-sweet. And it’s not even a smart pick-up line. If Cadbury Dairy Milk did want to equate ‘Shubh Aarambh’ with dating ideas, the least they should have done was to come up with witty, interesting, surprising executions. So this clearly isn’t a shubh aarambh to the new expression.
Bottom-line: Sure, ‘Shubh Aarambh’ can become a good brand property with smart extensions of the thought. And then Cadbury Dairy Milk should stick with it for some time, to give it a chance to live. Lord Ganesha would agree!




6 years ago

i just love cadbury . if anyone keeps many cadburies i will eat all. its a challenge.but before doing this i will eat one cadbury for SHUBH AARABH

pranjal singh

7 years ago

pls can u tell me the girls name in New Cadbury Dairy Milk ad. Shubh Aarambh.



In Reply to pranjal singh 6 years ago

her name is Umang Jain.


7 years ago

i love this girl plz send more her pic

love rajput

7 years ago

i love thz girl because my gf is look same like her..........pls any one tell wts her name plsssssssss......................................


7 years ago

this is another useless review. maybe written by a nestle chocolate lover. make life dude.


7 years ago

Mr. Thakraney,
I wouldn't say this column is well-argued. In fact, it comes off as a tad-bit forced. Your "naughty addition" should have been your naughty admission when you say you are " not going to eat your Dairy Milk in public". Of course, you are not looking for young boys to throw "corny" pick up lines at you! The ad is humourous. It DOES bring back memories of those spoonfuls of sugar before school exams shoved into our mouths by our mothers. And yes, without much effort it makes sugar-synonymous-with sweet-synonymous-with-Dairy Milk which is a necessity (according to many moms) for success in a venture. Whether that venture is battling calories that come with sweets, or getting a girl to smile at you, is an entirely different matter altogether.

Geordie Job Pottas

7 years ago

This ad makes the product selling without any damage to the social fabric. Why the need to criticize each and everything?


7 years ago

In this age of social networking this advertisement would work. This generation stands for instant gratification & thats what the advertisement conveys , the girl obliges instantly !!!.


7 years ago

True, true - and the other ad, the 5-star two idiots meet each other after years - message you get is that if you eat 5-star then you will remain an idiot and daft . . . for a long time.



In Reply to malQ 7 years ago

I like your observation on the 5-star ad... it does convey that message.

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