Leisure, Lifestyle & Wellness
Indians eating foods that predispose them to sickness

An affinity for fast food, long work hours and rising prices of fruit and vegetable are the leading reasons for a drop in their consumption

 

By choice or compulsion, Indians across age groups and income categories are falling short in meeting the World Health Organisation (WHO) recommended daily intake of five servings of fruit and vegetable, a new report has revealed.
 
In consuming only 3.5 servings of fruit and vegetables per day - a third short of the recommended intake-Indians are predisposing themselves to chronic diseases, the reason why the WHO issued that guideline, said the India’s Phytonutrient Report, a new publication by the Indian Council for Research on International Economic Relations and the Academic Foundation.
 
An affinity for fast food, long work hours and rising prices of fruit and vegetable are the leading reasons for a drop in their consumption.
 
India now has the greatest disease burden of any country, hastening what experts call an “epidemiological transition” from communicable to non-communicable or so-called lifestyle disease, as IndiaSpend reported, accentuated by a failing public-healthcare system. Healthcare expenses push an additional 39 million people back into poverty every year, a Lancet paper said.
 
Dietary changes-and chronic disease-accompany economic prosperity
 
Investigating the causes for the increasing prevalence of chronic diseases globally in the 1980s, the WHO zeroed in on dietary changes. Populations in developed nations and the affluent in developing nations were eating less fruit, vegetables and whole grains, and more of fat, processed food and sugar than earlier generations.
 
That trend was repeated in India. Affluent Indians were getting 30 percent of their daily energy intake from fat and were consuming half the amount of dietary fibre than previous generations, a 1991 WHO study concluded.
 
To stop the spread of chronic diseases, the WHO had recommended eating at least 400 gm-five servings of 80 gm each-of fruit and vegetables a day. Indians have largely ignored that warning and this poor choice is showing up in mortality data.
 
In the last quarter century, chronic diseases have emerged as the number one cause of death in India:
 
Heart disease has become India’s top killer, IndiaSpend has reported, striking across income classes in concert with dietary and exercise lapses.
 
India is seeing a diabetes epidemic, with about one in 10 adults suffering from the disease and more than a million succumbing to it annually.
 
Cancer has become India’s fourth major killer, doubling its presence since 2004, IndiaSpend has reported.
 
High cost keeps Indians from consuming enough fruit and vegetables
 
The prices of fruit and vegetable rose steadily over the last decade, with most prices doubling, even trebling in the case of sweet potato and ginger.
 
Rising food prices affect low-income families the most but the middle class is not exempt.
 
Cost was the third most frequently cited reason for the low consumption of fruit and vegetables, in the Phytonutrient Report. Correspondingly, higher earners in the five cities tapped for the study- Chennai, Kolkata, Hyderabad, NCR and Mumbai - were found to consume more fruit and vegetables.
 
“More Chennai and Hyderabad respondents were vegetarian and from higher income families, which is possibly why we found a higher intake of fruits and vegetables in those cities,” said Arpita Mukherjee, professor, Indian Council for Research on International Economic Relations, and the study’s lead author.
 
Vegetarians consumed 3.97 servings of fruit and vegetable; non-vegetarians, 3.2 servings, the study found.
 
Young adults, students, eat fast food instead of fruit and vegetables
 
Young adults aged 18 to 25 and students eat roughly three servings of fruit and vegetables compared to 3.5 helpings that adults consume, according to the Phytonutrient Report. A busy work life coupled with long working hours was the leading reason cited for low consumption followed by the seasonal (and hence limited) availability of fruit and vegetables.
 
Ignorance and a sedentary lifestyle has spoilt the diet of Indians, said nutritionists.
 
More middle-class Indians are eating fast food instead of sabzi-roti-dal-chawal, in the process, limiting their intake of fruit and vegetables. In smaller cities and towns, middle-class households doubled spending on food between 2012 and 2014, the 2014 Assocham paper Indian fast food market new destination: Tier-II & III cities tells us. In metropolitan cities, middle-class households increased spending on fast food by 35% over the same period.
 
Poor food choices eventually lead to chronic disease.
 
Five-a-day doesn’t keep the doctor away; Seven to ten, better
 
Five-a-day is a catchphrase coined to popularise the WHO recommendation to eat five servings of 80 grams a day, 400 grams of fruit and vegetables in all.
 
India, like Germany, Holland and New Zealand, endorses the WHO five-a-day recommendation. Other countries recommend more helpings of fruit and vegetables, which studies now show can do more to prevent chronic diseases.
 
Five portions a day are good for children, according to Canadian guidelines. But teens and adults need seven or more servings of fruit and vegetables.
 
Five servings of vegetables and two of fruit is the Australian guideline, based on the belief that vegetables do more than fruit to keep the body healthy. Last year, a British study validated this belief.
 
Vegetables are four times healthier than fruit, said this University College London study, published in the Journal of Epidemiology & Community Health, the first time scientists quantified the health benefit of fruit and vegetables. Every serving of vegetables lowers the risk of dying by 16 perccent while a helping of fruit lowers your death risk by four, they estimated.
 
People who ate seven or more servings of fruit and vegetables a day had a 42 percent lower risk of death than those who ate less than one portion, the London study concluded. Consuming seven or more servings of fruit and vegetables lowered the risks of dying of cancer and heart disease by 25 percent and 31 percent respectively.
 
Low fruit and vegetable intake is among the top 10 risk factors contributing to explainable mortality, a World Health Report said in 2003. What it means is this: If Indians eat more fruit and vegetable, they will be at lesser risk of death.
 
Disclaimer: Information, facts or opinions expressed in this news article are presented as sourced from IANS and do not reflect views of Moneylife and hence Moneylife is not responsible or liable for the same. As a source and news provider, IANS is responsible for accuracy, completeness, suitability and validity of any information in this article.
 

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Why are banking deposits declining?
High real interest rate is actually leading to lower deposit growth rate, says an SBI research report
 
Despite a relatively high real interest rate, deposit rates of banks have not picked up. Deposits of all scheduled commercial banks (ASCB) have remained sluggish with a meagre growth of 9.9% in FY16, till 18 March 2016, which is at a 53-year low. However, at the same time outward remittances under the liberalised remittance scheme (LRS) jumped 324% in February 2016, says SBI in its Ecowrap report.
 
"First, contrary to popular perception, high real interest rate is actually leading to lower deposit growth rate. This is paradoxical, but the divergence between the two has been widespread and in opposite direction since September 2014. The correlation between the two is –0.64. We believe that given high real deposit rates are more the by-product of lower inflation, such negative causation may be resulting in people to spend more or leakage through currency," the report says.
 
 
"Second possible reason could be," it said, "increasing outward remittances as revealed by LRS data. Since it was introduced in 2004, the ceiling for the scheme has been revised in May 2015. From $106 million in May 2015, the remittances reached $449 million in February 2016, a jump of 324%. The correlation between the two is –0.39."
 
LRS is a mechanism available for resident individuals to remit money for any permitted current or capital account transaction or a combination of both through a primary dealer. At present the limit stands at $2,50,000 per Financial Year (April-March). This limit has been achieved by revising upward the limit of $1,25,000 which was present till 26 May 2015.
 
 
According to the report, among the various heads under which the remittances have been distributed 'maintenance of close relatives' and 'studies abroad' have shown significant jump signalling the increasing inclination of Indian parents to send their children outside to study. This should be a wakeup call for the government for building better institutions of education within the country. Another head that shows considerable jump is the 'travels' component.
 
"All these portend towards the increasing propensity towards foreign consumption rather than towards saving. The negative correlation of 0.39 between growth rate of ASCB deposits and growth rate of outward remittance under LRS scheme also seems to corroborate this," SBI Ecowrap says.
 
SBI Ecowrap says, the of mutual fund inflows acting as a drag on bank deposits a false negative, as such cheques are actually written on banks in India and unlike US, mutual funds in India cannot write cheques on their own.

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COMMENTS

B. Yerram Raju

8 months ago

Another aspect that the SBI Research Report failed to acknowledge is the decline in customer service, notwithstanding the digital revolution in banks. Banks are trying to woo the digital friendly customers at the neglect of many others who have money to deposit but fail to get due service. The hidden charges for various services are another drag on deposit growth. Even out of the deposits, if one delink the deposits from those having safe deposit lockers (a veiled insistence of holding deposit) and those linked to loans the decline in growth will be more alarming. It is time IBA/Bank Research outfits takes up detailed study and suggest ways to strengthen the deposit portfolio of banks.

murlidar

8 months ago

Low interest rates and even negative interest rates in Japan and other developed countries have not resulted in growth for decades. When common man`s savings dont fetch good returns he will not spend and growth will will not happen. When interest rates are high the common man feels that his savings are enough and the population spends then only growth will result. Irrespective of high interest rates when there is a demand from the common man businesses will even borrow at higher rates and produce and make a profit and then only growth will result. We should not try to do what other countries have failed miserably to do.

Economy & Nation Exclusive
Patanjali: Emulating MNCs or Propagating Ayurveda?
Patanjali is a true challenger, but its goal and objective is unclear as yet
 
It is no longer a question of whether yoga guru Baba Ramdev’s Patanjali Ayurved will challenge large listed companies; but it is not clear which ones will be affected and how seriously. Large brokerage firms have begun to analyse this unlisted competitor that is recording scorching growth, to keep track of the ‘baba-threat’ to a range of listed companies. Many of us, who have tried Patanjali soaps, toothpastes, shampoos, ghee, honey and a host of daily-use products, have not gone back to regular MNC brands. So the value proposition in terms of product quality and pricing is high even without the additional ingredient of ‘blind trust’ that millions of his followers have in the man. 
 
The baba-impact is also evident in the not-so-subtle change in the product propositions of large multinational companies: a malted beverage has suddenly discovered the virtues of almonds and honey and a multinational corporation’s (MNC’s) toothpaste has discovered the virtues of neem and charcoal. 
 
But where exactly is Patanjali headed? If you try matching the statements of Baba Ramdev and his partner Acharya Balakrishna with actions, things get rather confusing. Both have piously said that their goal is to propagate Ayurveda, packaged attractively. In an interview to The Economic Times, Acharya Balakrishna says, “We are here to propagate ayurveda, not compete.” But aren’t facts on the ground rather contrary? Patanjali’s recent fruit juice advertisement appeals to stockists to give prominence to Patanjali products in “your shops as well as your hearts” and has some babble like—“together we can turn the SWADESHI dream of Mahatma Gandhi, Bhagat Singh and Ram Prasad Bismil into a reality.”
 
If Patanjali’s focus is on pure, healthy food that incorporates the benefits of ayurvedic herbs and medicines, it is excellent. But selling fruit juices with preservatives (just a claim of more fruit pulp), with packaging that emulates big home-grown brands such as Dabur and then setting up a ‘swadeshi-videshi’ situation, is rather disingenuous. In fact, the whole swadeshi-based value proposition sounds like a sham, 69 years after independence; that, too, when the nation takes pride in the fact that people of Indian origin are heading those very multinationals that the baba wants to take on. 
 
Similarly, what is ‘ayurvedic’ about noodles, cornflakes and biscuits, coming off the assembly lines of a factory which imitate large MNC brands with just ‘whole wheat’ as the health proposition? Or about detergents and floor-cleaners set up in direct competition with MNC brands? And do the claims of ‘anti-bacterial neem and lemon’ go beyond added fragrance? It is these mixed signals and confusion that is worrying. 
 
As a convert to Patanjali products, I would rather see Baba Ramdev making products that discard all the high sugar and sodium content as well as chemical stabilisers, emulsifiers, colour, PH-balancers and tastemakers that give the slick look and tempting feel to mass-produced food. If Baba Ramdev’s swadeshi proposition involved production and propagation of nutritious and hygienically produced Indian foods, rather than imitating MNC biscuit brands like Marie, and Monaco, it would ring more true. That would really be about “taking Indians back to their roots,” as Baba Ramdev claimed to an international publication.
 
Undoubtedly, Patanjali has successfully disrupted various distinct multinational fiefdoms. He is a threat to a wide swathe of companies from P&G, Colgate and Unilever to Nestlé Rickett Benkiser, Dabur, Emami, Marico, Godrej and others with his arsenal of 500+ products. It was already a Rs2,000-crore brand before large companies and analysts took note of him and, in less than two years since then, Patanjali Ayurveda is set to be a Rs5,000-crore conglomerate. But does he really have the wherewithal to take on so many multinationals simultaneously with Ayurveda and swadeshi as his marketing theme? Or will he, at some time, scale back and stick to a bunch of products that stand for his core value proposition of trust, healthy and close to nature? At the moment, Patanjali is riding the crest of a wave; only time will tell if he can stay on top of it.

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COMMENTS

Jitendra Thacker

7 months ago

What Baba Ramdev has done is nothing short of 8th wonder of the world. To take on the decades of reach in marketing & financial deep pockets multi nationals is no mean task.

I am all for Patanjali products, they are good quality, value for money & good for health too.

We need more such Baba Ramdevs' in India.

shiv

7 months ago

Good question,is Baba going the way of other english educated confused desi's?I am afraid so.I do buy lot of patanjali products but my purchases are restricted to Amla juice,jaggery powder,honey,tooth paste,shaving gel,a medicinal drink called Divya Peya.I even tried his noodles,biscuits,hair oil but i mostly will stick to first list of products minus shaving gel as these offer quality and price.Amla juice,Divya Peya and jaggery powder is truely Indian , fills my need especially i want to eliminate white sugar in all forms.Patanjali's success mirrors the current mood of Indians who want India to be Indian,to progress,innovate and be original.Does Patanjali has enough education to understand this? or will they go the way of udipi restaurants trying to be south indian,north indian,italian,mexican and what not destroying all cuisines in one go?

ramachandra

8 months ago

@Bharati- agree totally! it is the way to go.

bharati

8 months ago

"While people of Indian origin may head those very multinationals", do the profits remain in India? Do they use only Indian workers? How do their activities support India?
This is what Patanjali products mean to Indians who choose to support local producers, growers and workers.

What Ramdev can do:
Show all ingredients clearly and easily visible, e.g. unlike Dabur's Chavanprash. We want to see the ingredients, quantities, etc. NOT models covering the product!

Show what 100gm of the product cost, so it easy for consumers to decide value. Odd amounts, sold by MNCs deliberately make this comparison hard.

Make packaging/bottles biodegradable and sustainable.

NO plastic beads in detergents which ruin fish/seas.

Use easily washable/reusable bottles.

Decrease paper label size, where possible

Stop adding perfume, colour, etc to oil/ shampoos/ detergents.

Always raise quality.

Lower prices where possible.

Set up collection bins for recycling bottles/packaging in major stores, give to women rag pickers.

Using whole grain like wheat is vital for ALL of us, it is not a simple thing. Whole wheat, if stale, immediately tastes bitter. Like Britannia's whole wheat bread!
MNCs traditionally use white flour as it keeps longer and they can sell bran separately, extract bran oil, etc.

REPLY

Jitendra Thacker

In Reply to bharati 7 months ago

Well said.

Amratlal

In Reply to bharati 7 months ago

To create wealth one have to ignore every thing except that is profitable, transfer the profit to other country than that you are living and become a successful intelligent business minded.

ramachandra

8 months ago

In my opinion, personal experience, all of the products from patanjali carry a stamp of 'healthy food'! I think i am not biased in favour of an Indian MNC. The biscuts, the juices, the soaps, shampoos etc., are of the same quality if not superior to the products of other MNCs. Like it or not Patanjali has dared it and has made a good ground. There should be some way to minimise the usage of preservatives that enhance the shelf-life. When that happens we can be proud of the fact that someone has brought a fresh breath of air into the competitive world. The criticism is fair but how PAtanjali responds to it remains to be seen? keep my fingers crossed but will keep using the brand.

Krishnan B S

8 months ago

This is a video of Patanjali uploaded in September 2012. Contrary to the perception that Patanjali dropped out of heaven due to BJP government, this video will provide insight to their infrastructure, planning and products from the year 2010 itself. Please watch this before commenting.
https://http://www.youtube.com/watch?v=5HMCfgQp2MU

Mohan Damodaran

8 months ago

Without getting into swadeshi or nationalist jingoism what Baba Ramdev needs to consider is if he can provide consumers with quality products at cheaper rates than the MNCs who are looting the people for sure.I have myself found certain Patanjali cosmetic products cheaper and better than those of MNCs.So if Patanjali could offer better alternatives to MNCs products why not? This I say mainly from competitiveness point of view and nothing more?

Roy Aranha

8 months ago

excellent analysis only time will tell , i may express my opinion by saying that a mind set gas to be changed tha is very difficult to digest with indians

Abhay Datar

8 months ago

Nice article. I am regularly using many Patanjali products and I have not faced any adverse effects; except Marie biscuits which make me cough a lot. Their juices are also different in taste and give a feel that I am really drinking something NATURAL. My only concern is that most of these products are MARKETED and NOT PRODUCED by Patanjali. How do they manage the QUALITY CONTROL?

Abhay Datar

REPLY

rajivahuja

In Reply to Abhay Datar 8 months ago

Avoid Patanjali manufactured Marie biscuits as they are high in carbohydrates.

Krishnan B S

In Reply to rajivahuja 8 months ago

Avoid all other Marie biscuits, they are full of Maida which is harmful. Patanjali Marie is made of wheat and it will have carbohydrates. If you dont want Carbohydrates, then please stop eating Rice and Wheat also because they also contain same amount of carbohydrates. This is for your information.

rajivahuja

In Reply to Krishnan B S 8 months ago

Thanks for the information. But according to the ingredients list mentioned on the wrapper of Patanajali biscuits ( Marie ) the carbohydrates list is written. It has far more Carbohydrates than the Marie manufactured by Mcvites or Britannia for that matter.Rest is one's choice. What one wants to have.

vnrao

8 months ago

with no quality control and third party manufaturing the produts I do not see great future

REPLY

Krishnan B S

In Reply to vnrao 7 months ago

@VNRao Sir, Do you really understand quality, Quality control and Manufacturing. First use their products and as a consumer you will understand the quality of the products. Withour quality control you will not have quality. And good Quality in FMCG, your manufacturing process and machinery has to be world class. You cant jump from Rs.850Cr to Rs.2000Cr without quality and quality control. They make 90% of their products Inhouse. And If you want to see this video of their manufacturing facilities before commenting like this.
https://http://www.youtube.com/watch?v=5HMCfgQp2MU

ramachandra

8 months ago

Glad to see another Indian Co challenging videshi MNCs. I agree with you on the point:

" ..I would rather see Baba Ramdev making products that discard all the high sugar and sodium content as well as chemical stabilisers, emulsifiers, colour, PH-balancers and tastemakers that give the slick look and tempting feel to mass-produced food.."

My worry is that 'Patanjali' should not become just another 'brand'

Satya

8 months ago

Good to see Patanjali coming out with various products. However, government agencies should conduct periodic test on the products of Patanjali and MNCs also to check, publish so that consumers would take decision to purchase.

There would be some firms like this coming to encash AUYURVEDA attraction. It is time to put in place the inspection and periodic tests to avoid any damage to public on all products including those of AYURVEDA products

Janakiraman Rajalakshmi

8 months ago

The overzealous followers of such " avatards " like art of living SSRS , Baba Ramdevs craftily deflect & obfuscate by resorting to words like "negativity"..look at what evangelicals are doing boohooo.

Wrong choice of words to start with. VERACITY is not negativity.

Art of living cultist SSRS came up with lot of outrageous lies about his background , that he has an advanced degree in nuclear physics & that Sages like Valmiki , Vasishtar routinely appear before him in his verandah talking to him.

Eventually when somebody in the know ( an Indian surprisingly) pointed out he was but a dropout from high school or first year in college & other FACTS SSRS cleverly blamed his "followers / devotees" for posting all wrong information about him & that he was totally unaware.

Americans knew lot more about him. Truth disconcerts most Indians. At once they react calling everything "christian conspiracy". IITians NRIs came up with lousy excuses like " so what...he is marketing a soft brand of hindutva". SSRS's hagiographer Francois Gautier said (sic) " SSRS would be issuing fatwas / edicts that shall be binding on all hindus".

All of these are megalomaniacs.

I wish Narendra Modi instead of thrusting copies of Bhagavad Geetha in the hands of various dignitaries sits & does some serious study of Bhagavad Geetha himself. Instead of lurching from one SSRS to Baba Ramdev to Ammachi to some evangelical CROOK if only he reads or better LISTENS to Pravachans by REAL SEERS it would do him a lot of good.

The moment one mentions a weighty word like PEACE it is understood such PEACE ought to be IRREVOCABLE. Each & Every Word describing The Lord in VishnuSahasranamam and / or Goddess in LalithaSahasranamam repeatedly bludgeons on our heads this particular quality.

Consider the comic relief provided by SSRS of art of living who allegedly pursued / established peace in Berlin , LOST it, then allegedly ordered rainbow to appear once again in India allegedly establishing peace....the same peace that he established allegedly in Argentina , Peru , Surinam , SriLanka , Mongolia , China etc etc. Can peace be established in such a piecemeal way ?

IITians & think tanks are lugubriously incapable of asking this SIMPLE question.

REPLY

Krishnan B S

In Reply to Janakiraman Rajalakshmi 8 months ago

You have been brainwashed in believing that MNC's only can provide good products. And all Babas and Gurus are Frauds. I guess you will have dry clean your brain in a Good washing machine. First use the products and compare their prices with existing available products.

Do you know that the Johnson and Johnson Baby oil consists of 96% Mineral Oil which is nothing but US FDA grade Kerosene Oil.
Did you know that in 2013 Johnson and Johnson had to shut down its Maharashtra plant making Baby Powder because it had carcinogenic substance more than permissible limits (cancer causing substance). Read this link : http://www.reuters.com/article/us-johnso...

Another link is for the penalty J & J paid for baby powder in USA. http://timesofindia.indiatimes.com/world...

Amratlal

In Reply to Krishnan B S 7 months ago

one has to have a brain first, to clean!!

Janakiraman Rajalakshmi

In Reply to Krishnan B S 8 months ago

Highly presumptuous of you to conclude I trust MNCs. Reread my comments & work on your comprehension skills also.

The main article written by Sucheta Dalal is the most balanced.

Even before Internet made its advent in India certain of Johnson & Johnson's soaps , shampoos were always alleged to be carcinogenic.

I have never favoured any baby powder. That includes talcum powder & baby cereal powder also.While in high school I was drawn towards Benjamin Spock & I need not amplify.

Unfortunately I , the MOTHER could have no say in bringing up my own child & that is a different story altogether.

It is home cooking I endorse not heat & eat stuff even if they are made by "babas".

My paternal grandmother could fix lot of ailments through her cooking & dispensing of herbal potions at home. She never called herself a ' baba / guru '.

Similarly there are many unassuming Homeopaths in Kolkata who have miraculously healed many patients & they do not call themselves "babas / avatars".

Let there be ample freedom of choice. If you want to follow pranayam & hatha yoga postures of any baba do so. But do NOT make them compulsory for ALL.

Krishnan B S

In Reply to Janakiraman Rajalakshmi 7 months ago

If you endorse Home cooking well and good. Pranayama and Yoga are also similar to the above. However, it is upto to you to take that or leave it as you say. If you want to pay the doctor through the nose, no one can help you.
There is no rule that Babas should do this or not do this. He is doing this because no one else in India is doing this and have not done this. All of them were thinking that they cannot take on the MNC's, but his position is to prove this version wrong. As far you are concerned please carry on doing what you like best, but dont attack anyone doing it by calling them Baba's or Swami's. Even Aurobindo and Mahatma Gandhi wanted India to self sufficient with Indian manufacturers, not MNC's.
Regarding your comments on Sri Ramakrishna, Ramana Maharishi, Sri Chandrasekhara Sarawasti etc, they lived in a different era when MNC's did not rule Indian markets, and having read them I feel they would have supported this, even if one likes it or not.

rajivahuja

8 months ago

I concur with you line of reasoning.

Desai Bhavesh

8 months ago

Job of Baba is to propagate Hindu Sanatan Dharma, of which Yoga and Aryaveda are branches.
He is riding on piggyback of trust created while propagating Yoga.
Keeping advantages of products apart,following puzzles should be answered first-
1) How did Baba arrange for the fund needed for "business"
2) What he does with the profit generated from business?

REPLY

Nanda Patel

In Reply to Desai Bhavesh 7 months ago

How did Modi became PM? Where did he managed his funds from ?

Why after Modi became PM, Patanjali flourished and MNC's are chanllenged?

Why modi kept his wife in Hardwar ashram under baba's care when he fought indian election?

If you know the answers you don't ask questions and vice versa.

It's business boss, only profit counts.

Shrikant Barve

In Reply to Desai Bhavesh 8 months ago

Let him do what he wants with his funds.... Ask about his product; are they really good?

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