According to a Nielsen-Informate Mobile Intelligence survey, Indian smartphone users spend 72% of the time on activities such as gaming, entertainment, applications and internet related content. The remaining 28% of the time is used for voice calls and text messaging
New Delhi: An average Indian smartphone user spends about two-and-half hours a day on the handset, dedicating more time to entertainment and internet activities than to voice calls and text messages, reports PTI.
According to a Nielsen-Informate Mobile Intelligence survey, the Indian smartphone user spends 72% of the time on activities such as gaming, entertainment, applications (apps) and internet related content. The remaining 28% of the time is used for voice calls and text messaging, it added.
"Today, younger Indians for instance, prefer texting and chat over voice communications and understanding this behaviour better can define data consumption and customer acquisition strategies for operators and handset providers," Nielsen India managing director (media) Farshad Family said.
India's rapidly growing mobile user base presents marketers and businesses with an opportunity to improve the precision with which they reach out to the new Indian consumer, he added.
According to the study, while those in the age group of 15-24 years were spending about three hours a day on their smartphones, those in the over 31 year category spent about two hours.
Also, the younger smartphone users (15-25 years) spend two hours on browsing and entertainment compared to one hour in the other category (over 31 years).
Time spent on chat and SMS stood at about 31 minutes for the younger users against 15 minutes by the other category.
According to the survey, 15-25 year olds spend about half an hour on other mundane activities like contact search and alarms, while it is 45 minutes in the case of those over 31 years.
It also found that 68% of the 15-24 year olds used a chat application last month as compared to 42% for the 31 year old and above category.
Market research firm Nielsen and telecom industry tracking firm Informate Mobile Intelligence have entered into a strategic alliance to tap mobile insights and analytics for marketers and the industry.
The alliance, 'Nielsen Informate Mobile Insights', will bring together Nielsen consumer and marketing expertise with Informate's technology and domain expertise.
"On-device metering is a pioneering technology that will for the first time give advertisers, content developers and telecom players an insight into how the mobile consumer is evolving," Informate Mobile Intelligence president Kedar Sohoni said.
For instance, according to the survey, data usage for third generation (3G) users was close to 44% more than 2G users. An Android user installs an average of 19 applications in a month compared to 10 applications for a Symbian user.
"These analytics combined with Nielsen's expertise in consumer understanding will offer marketers an unmatched view of a powerful new medium," Mr Sohoni added.
Jaideep brings with him over 17 years of experience in equities business
ICICI Securities Ltd today announced the appointment of Jaideep Goswami as executive vice president and co-head of equities. He joins ICICI Securities from Daiwa Capital Markets India Pvt Ltd, where he was the MD and head of equities leading the institutional brokerage business in India.
"Jaideep's deep knowledge of the Indian equities, his strong expertise and extensive institutional relationships will bring value to ICICI Securities. His appointment is a step further in the strengthening of our equities sales and trading platform," said Anup Bagchi, MD & CEO, ICICI Securities Ltd.
Jaideep brings with him over 17 years of valuable experience in equities business which includes Daiwa Capital Market, UTI Mutual Fund, HDFC Securities, TATA TD Waterhouse Securities and UTI Securities Exchange Ltd.
He is an MBA from Indian Institute of Management, Kolkata, and also holds a BE (honours) degree in mechanical engineering from Jadavpur University.
The company had collected big sums on the promise of giving people jobs. It seems that it also illegally acquired office spaces at various places, with the complicity of government officials, according to the complaint
Little known IT company Prodigy Solutions, made headlines recently for allegedly duping thousands of youth in Andhra Pradesh with the lure of jobs. Now it seems that the company had also illegally acquired land in prime locations across the state, with the help of politicians, some of them ministers in the state government, according to a complaint by former finance and power secretary EAS Sarma. He has demanded a probe by vigilance bodies into the matter.
"Public lands in Visakhapatnam have been given away by the Visakhapatnam Urban Development Authority (VUDA), Andhra Pradesh Industrial Infrastructure Corporation (APIIC) and others to private parties in the name of SEZs, PPPs and so on, at prices far lower than the market value and in violation of VUDA's Master Plan and other laws and regulations," Mr Sarma has written in a complaint to Andhra Pradesh chief minister Kiran Kumar Reddy. "In many such instances, the violators have the blessings of the state's ministers and, in some cases the chief minister himself. The Prodigy case represents only the tip of the iceberg of similar scams." Mr Sarma has demanded
Prodigy had taken up the Visakhapatnam office on lease from Kenexa Tech, a global IT company that was allotted land within APIIC's IT and ITES SEZ. APIIC is a state government undertaking and according to information available on the website, it had let out 25 acres at its SEZ to Kenexa, at Rs3,300 a square meter, for 'software development'. The lease agreement lapsed on 31 March 2011.
"I wonder whether Kenexa itself was competent to sub-let its premises to another company. APIIC should have made sure that no such sub-leases were granted. In this case, Kenexa let out the premises to a fly-by-night operator, Prodigy, about whose bona fides no one seems to know! It is also not clear as to the terms on which Kenexa had let out the premises to Prodigy and whether there is an unfair arbitrage in it at the cost of the public exchequer," Mr Sarma said.
Incidentally, Prodigy's CEO, Murali Radhakrishna, who is absconding, is said to have boasted about being close to Andhra Pradesh IT minister Ponnala Laxmaiah Garu, some of the victims say. The minister had inaugurated the company's new premises. It may be relevant to point out that Kenexa's premises were inaugurated by former chief minister late YSR Reddy.
"Why did APIIC violate the Master Plan in the first instance, despite warnings from some of us, by allotting land for this IT/ITES SEZ? Was APIIC unaware of the fact that Kenexa has sub-leased the premises to Prodigy? Since a state minister himself inaugurated Prodigy's premises, APIIC will find it difficult to deny knowledge of this altogether. APIIC is evidently a party to the public swindling by Prodigy," Mr Sarma wrote in his letter to the chief minister.
Demanding to know how much APIIC's benevolence has cost the public exchequer through the SEZ-Kenexa-Prodigy transactions, Mr Sarma has urged the government to recover the amount with penalty from the two private companies and the officers of APIIC and the IT department responsible for this.
Prodigy Solutions promised unemployed people jobs in lieu of money, and had collected between Rs50,000 and Rs1.75 lakh as security deposits from them. Soon after its premises were inaugurated in Visakhapatnam and Hyderabad, the company said that it could shut down and it asked newly-hired people to put in their papers.
The company downed its shutters only a few days ago and there has been little information about the whereabouts of company officials. Victims have been protesting outside the residence of the IT minister. It is interesting to note that among those who were duped is a retired police officer, who had leased a property to the company in Visakhapatnam.
Salary cheques the company issues to its employees recently and cheques that were hand over to the police officer towards rent payments have bounced. A case of cheating has been registered against the company's CEO Mr Radhakrishna and senior vice-president RK Kandadai, who had signed these cheques.