India will continue to dominate KPO sector: Report

The potential KPO delivery locations, including China, the Philippines and Sri Lanka, are unlikely to challenge India’s dominant position in the market, but they have enabled many vendors to pursue a multi-shore strategy, a report from independent technology analyst firm Ovum revealed

Houston: India will continue to be at the forefront of the development of knowledge process outsourcing (KPO) industry for the foreseeable future, reports PTI.

However, in the recent years, a number of other viable KPO sourcing hubs have emerged in the Asia-Pacific region, according to a report from independent technology analyst firm Ovum.

The potential KPO delivery locations, including China, the Philippines and Sri Lanka, are unlikely to challenge India’s dominant position in the market, but they have enabled many vendors to pursue a multi-shore strategy, it said.

Ed Thomas, Ovum analyst and author of the report, said: “Being able to deliver services from multiple locations means providers can offer existing clients greater flexibility and minimise the risks associated with having all their operations in one facility, while at the same time tapping into fresh labour pools”.

The KPO industry is maturing and the range of services being provided has expanded as the market has developed. From its initial beginnings in research and analytics, the definition of KPO currently includes a variety of services, such as legal process outsourcing and clinical trial management, among others.

On the latter topic, Ed Thomas said: “A major challenge facing life sciences companies is the growing cost of research and development (R&D) and, as a result, a growing number of pharma companies are turning to outsourcing and off-shoring as ways of reducing these costs.

China is an attractive location for companies that run and manage all phases of the clinical trial process, as it offers a significant pool of potential patients in an important emerging market”.

Along with China, the Philippines is also becoming an increasingly important player in the KPO market. It has started to carve out a niche for itself in a number of key areas, including healthcare outsourcing (providing industry-specific services to hospitals and healthcare providers).

This market is expected to grow significantly during the next few years, with a notable increase in demand coming from the US as a result of the recent reforms in healthcare regulations.

Sri Lanka has also focused on developing skills around specific service lines. For example, the country has a significant number of qualified accountants, capable of providing the kind of high-end complex tasks associated with service areas such as equity and credit research.

The recent emergence of countries such as China, the Philippines and Sri Lanka as viable locations for KPO delivery has been a positive development for vendors, as it has enabled them to begin offering a blend of offshore and near-shore delivery while also giving them access to sizeable and previously untapped talent pools.




3 years ago

For the next year to come India will be on the top priority outsourcing destination for KPO industry. Well the key reason for this is undoubtedly the availability of well-trained professional at an affordable cost and the second is the delivery of quality work by some of the leading KPO firms. Though in recent years work quality had started decreasing for some low quality work produced by a few of the newbies KPO firms and professionals. Still India needs some massive infrastructure development and need to follow the footsteps of some developed South East Asian countries like Philippines & Indonesia who have quite advanced in the field of KPO service.

Grace Air Travels offers tour packages and trip to Thailand under its MLM plan

Here is another MLM, Grace Air Travels, which claims to give cash rewards and a tour to Thailand on selling travel packages

If easy income on filling surveys, selling household products or simply watching advertisements were not enough, here is a multi-level marketing (MLM) company, which claims to give money as well a free tour to Thailand on selling travel packages.

Grace Air Travels, registered in Allahabad, claims to be engaged in selling and marketing its travel packages through rewards and incentive based business plan. Though there are certain restrictions on the earning its business plan carries features of a typical MLM model.

To join this company, one has to purchase a travel package and become a “Business Travel Associate” (BT). To be eligible for incentives, he/she has to further sell and market the various packages of the company.

The company, on its website, has gold package, amounting for Rs8,995, which is a  holiday stay voucher for three days and nights. There are various destinations, included in this package from Shimla to Goa across the country.

However, it is not as easy as it appears. The company had carefully added certain riders into its business plan such as, “…the voucher is not valid for peak seasons” and “…the company would decide the tour dates and timing, which need to be strictly adhered to”.

A member or BT has to introduce two people (A1 and A2) to the company and two more each under A1 (B1 and B2) and A2 (B3 and B4). On completing this cycle, the member becomes eligible for a trip to Thailand.

On further introducing more people on his both sides, apart from the above mentioned, he/she would be eligible for cash-back reward of Rs1,000,  in addition to the Thailand trip.

Interestingly, it has a cap of Rs75,000 on the cash back incentives. It says, “Notwithstanding any thing contained anywhere, the company authorizes itself to create a fund/reserve for the payment of Cash-Back incentive and can suo moto put a cap on the inventive if it feels that the said fund/reserve is in the danger of getting depleted or falls below a stipulated determined level. The decision of the management of the Company would be final in this respect.”

Experts say that any business model based on introducing more people to join company and claiming to give high rewards is unsustainable. People should refrain from associating with companies with such business plan.

Meanwhile, there are numerous complaints against the company on the Internet. “Please don't join in Grace Tourism. It’s a biggest fraud company with very cheapest management and without a vision & they will change their business plan according to their wish…,” reads a complaint on
Another complaint reads as, “…They (Grace Air Travels) are collecting money from noble and innocents people for that company. They are making false promises to send to Thailand... I would like to tell you that they have already cheated me & my father. They are big Fraud & cheaters. So please be aware of them, neither entertain them nor invest your precious money for that company...” I am your well wisher from Bangalore.




6 years ago

Oommen Chandy Government hand in glove with money chain companies.

India Vision TV breaking News:

Addl. Chief Secretary directed Director General of Police to stop all investigation against Amway.

Kerala Government subverted criminal Investigation against money chain companies.

The Direct Selling Guidelines issued by the government is only to save Amway and RMP.


6 years ago

Thank you ML for the article.

Readers are also requested to read :



In Reply to Das 6 years ago

Excerpts from an article published in

Claims that you will receive discount or free travel are almost always scams

if you make money recruiting people, it is probably not something you want to get involved with unless you want to recruit people.

Outrageous claims like "We are doing so much cruise business, we are going to buy our own ships", "We are revolutionizing the travel industry" or "We are growing so fast we are going to become the largest travel organization in the world". If the company is new (less than 2 or 3 years old), be very cautious.

Like most scams, perpetrators appeal to one's greed by indicating that you will get something for nothing. Getting free upgrades, discount cruises, free hotels stays and upgrades, admission to events and sightseeing attractions with a phony travel agent ID card is nonsense.

SEBI mulls new rules to curb ‘conflict of interest’ in market

‘Conflict of interest’ has emerged as a major area of concern for regulators across the world, including in India, and the new rules would look at removing the loopholes that allow irregularities like insider trading, front-running and misaligned employee incentives

New Delhi: The Securities and Exchange Board of India (SEBI) is considering a new set of norms to check ‘conflict of interests’ in the stock market, as it looks to rein in any nexus amongst the corporates, research analysts, investment advisors, and various market entities, reports PTI.

The new rules would also look at discouraging misaligned employee incentives—a practice prevalent among the capital market entities for rewarding their staff purely on the basis of business generated by them and irrespective of the interest of customers or investors being safeguarded.

SEBI is framing these rules in accordance with a new set of initiatives proposed by the International Organisation of Securities Commissions (IOSCO) to safeguard the markets across the world from any irregularities.

IOSCO, a global cooperative of market regulatory agencies from across the world, including India, has called for effective steps by the regulators against conflict of interest and misalignment of incentives in securities market.

The new rules, to be called “Guidelines For Dealing With Conflicts of Interest in Securities Market”, would apply to all the entities present in the Indian capital market, directly or indirectly, as also their employees.

These would include all participants in Indian securities market, associated persons, investment vehicles, collective pools of capital, institutional investors and stock exchanges.

An official said that ‘conflict of interest’ has emerged as a major area of concern for regulators across the world, including in India, and the new rules would look at removing the loopholes that allow irregularities like insider trading, front-running and misaligned employee incentives.

The aim is to check those actions of the market entities, as also of their employees, where interest of investors could be compromised to promote the business interests, he said.

Currently, SEBI has prescribed codes of conduct for market intermediaries to deal with the conflicts of interests in the market, while there are also regulations with penal provisions for insider trading and unfair practices.

But, there are no guidelines to identify and deal with conflict of interest by associated market entities such as research analysts, investment advisors and employees of market intermediaries etc, which are not registered and regulated by SEBI at present.

The market regulator is of the view that the absence of a general and comprehensive principle to deal with conflict of interests poses regulatory gaps in oversight and mitigation of possible conflicts of interest that may arise in the activities of these associated entities.

The new norms would also focus on active involvement of senior management of market participants, adoption of clear and concise policies, adequate disclosures, information barriers and effective corporate governance procedures.

At the employee level, the focus would be on remuneration to commensurate with the job functions, maintaining record of activities and specific prohibitions, among others.

As per IOSCO, the most common conflict of interests include use of non-public insider information obtained in the course of business, front-running, cherry picking (of stocks), unfair treatment among investors and unfair practices in analysis report preparation and distribution.

While framing the new rules, SEBI would also draw from the report of a working group on conflicts of interest in the Indian financial sector by RBI.

As per the report, the major sources of ‘conflict of interest’ in Indian financial sector include closely-held structure of Indian corporates, cross-holding among the companies, a dominant role of promoters in governing the companies and ‘tunnelling’ or diversion of funds between different firms within the business groups.

SEBI has previously said that conflicts of interest also arise where market participants, who are supposed to act in the interests of customers or investors, use their authority or information to instead advance their own interest.

Such motives could be achieved through bad financial advice, inappropriate margin lending, misleading disclosure and reporting, front running and front loading, among others.

“Conflicts of interest also arise in the case of stock exchanges in their dual role as self regulatory organisations (SROs) and commercial business entities,” SEBI said in a recent memorandum submitted to its board.

“... Business interest of an exchange may prompt an exchange to turn a blind eye to a broker churning their clients’ accounts as higher volumes means greater income for the exchange,” SEBI said.

While SEBI has been promoting the SRO (Self Regulatory Organisation) model for various market segments, it has found the self-regulation as such as a “glaring source of conflict of interest”.


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