India tops list of Dubai direct trade partners this year

Dubai: India was Dubai's biggest direct trade partner in the first seven months of 2010, with bilateral transactions between the two countries amounting to over 85 billion dirhams ($23.14 billion) during the period, reports PTI quoting statistics issued by the Dubai Customs department.

India's share of Dubai's overall trade with the outside world was 26%, the data shows. Not only was the maximum share of Dubai's imports from India, the Middle East nation also was India as its biggest export market.

While Dubai's imports from India amounted to 39.7 billion dirhams ($10.80 billion) during the period, exports to India were estimated at around 16.8 billion dirhams ($4.57 billion).

Furthermore, the value of goods and products re-exported by Dubai to India stood at over 28.5 billion dirhams ($7.75 billion).

China and the US stood at second and third place in the list of countries exporting goods to Dubai.

Dubai's imports from China amounted to 25 billion dirhams ($6.80 billion) during the seven-month period, while imports from the US stood at 16.6 billion dirhams ($4.51 billion). Germany stood fourth in the list, with exports of around 10 billion dirhams ($2.72 billion) to Dubai.

In terms of the top export destinations for Dubai, Switzerland was at second place with shipments worth 6.2 billion dirhams ($1.68 billion), followed by Saudi Arabia with 1.4 billion dirhams ($381.16 million) and Pakistan with 1.1 billion dirhams ($299.49 million).


Kerala Tourism: God’s own ad

The commercial appeals to the spiritual senses, and it works like magic — bringing out Kerala’s charm and appeal like no other ad has done

We have watched quite a few tourism ads from India over the years.

Those produced by the Centre for the whole nation, and those produced by the tourism boards of the various state governments. For the national and international markets. And except for a very few, most have failed to capture the nation/state in the way that they should.

The task gets even more difficult when one has to address international audiences, especially developed nations, whose citizens have preconceived notions about the country. And after the CWG fiasco, these notions are bound be those of fear, loathing and terror.

In that discouraging scenario, in comes a superb ad film from ‘God’s own country’, Kerala. I have been to that state many times, and have always returned feeling refreshed, rejuvenated, happy and most importantly, at peace. Kerala is that unique region in India which has that effect on the traveller. But so far, the communication has always failed to capture that mood, that imagination. But the new advert has changed that.

‘Your moment is waiting’ is the core message. The film has been executed more as a spiritual journey of a young female tourist rather than as a hard sell on the state. And within that mystical journey get reflected the cultural symbols we usually associate with Kerala. The greenery, the folk music, the elephants, the Ayurveda therapies, the Kathakali performers, the backwaters, the boats, etc. But no symbol, no image, appears forced. Every single frame flows seamlessly, naturally, like a sublime river. The commercial appeals to the spiritual senses alone, and it works like magic. The surreal imagery, the hymn-like background track, the sensual art direction… all stays with you long after the ad is done. Without saying the words, the ad tells you that you will discover inner peace and tranquillity in Kerala.

Now if a local, middle class, Kalmadi-ravaged desi like me wants to do Kerala immediately after a single exposure to the ad, imagine the effect it will have on the nirvana seeking, solitude craving, exotica lusting, richie-rich Europeans and Americans. It will work like a Mallu Pied Piper on the firangs.

Outstanding tourism advertising. Raises the bar for Indian advertising in general. Wish more Indian states put in the effort to dig deep within their regions, and find such magical ways to tell their stories. We need such soulful tourism communications now more than ever. After the Commonwealth Games sent Brand India, Destination India, for a toss.




7 years ago

Outstanding!! indeed...

Tuesday’s Market Preview: Global cues indicate a soft-to-flat opening

Global cues indicate a soft-to-flat opening for the Indian market today. Markets in the US ended in the red on Monday on a decline in factory orders and the lingering debt crisis in Europe. Rating cuts of corporates by analysts ahead of the earnings season also weighed on the sentiments. The Asian pack reacted to the US rating cuts and was trading mostly lower. The SGX Nifty was down 10.50 points at 6,166.50 against its previous close of 6,177.

Profit booking took away most of the gains accrued in the early session yesterday. While the Indian market had a fairly decent opening, selling pressure in heavyweights led the indices near their opening levels at the end of the session. The negative opening of the influential European bourses added to the woes, ensuring that the Indian market ended flat albeit with a positive bias.

The Sensex shut at 20,475, up 30.69 points (0.15%), after attaining a 33-month high of 20,706 and a low of 20,437 towards the end of the session. The Nifty rose 16.05 points (0.26%) at 6,159. The benchmark swung between a high-low of 6,222 and 6,144, respectively.

Wall Street ended lower overnight on a decline in factory orders and the lingering debt crisis in Europe. Manufacturing orders in the US declined 0.5% in August, following a revised 0.5% increase a month earlier. While there was no single trigger for the decline, worries over European banks and speculations of further stimulus from the Federal Reserve kept investors on the sidelines. This apart, rating cuts of corporates ahead of the earnings season also weighed on the sentiments.

The Dow declined 78.41 points (0.72%) at 10,751. The S&P 500 shed 9.21 points (0.80%) at 1,137. The Nasdaq fell 26.23 points (1.11%) at 2,344.

Reacting to the rating cuts of US corporates by analysts ahead of the earnings season, the Asian pack was mostly in the red in early trade this morning. Cautiousness existed ahead of the Bank of Japan’s announcement of its monetary policies due later today.

The Hang Seng was down 0.15%, Jakarta Composite was down 0.05%, Straits Times was down 0.32%, Seoul Composite was down 0.25% and Taiwan Weighted was down 0.71%. On the other hand, KLSE Composite gained 0.54% and the Nikkei 225 was up 0.02%. The SGX Nifty was down 10.50 points at 6,166.50 against its previous close of 6,177.
The government on Monday asked firms which have been allotted captive coal blocks to submit status report of such reserves for July-September period by 15th October, as part of its drive to weed out "non-serious" companies sitting idle on the allotted blocks.
Treating the matter as "most urgent", the coal ministry said "you being a captive coal block allotee, are requested to send the detailed information for the quarter ended September 2010, positively by 15th October ".


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