India to be 3rd largest market life insurance market by 2015: BRICdata

The report states that the market size of Indian life insurance industry is expected to touch $111.9 billion in 2015 from $66.5 billion in 2011

According to a research report by BRICdata, India is expected to emerge as the third-largest market for life insurance in the world by 2015, only after China and Japan. At present, India stands 12th among the top markets for life insurance.

The report states that the market size of Indian life insurance industry is expected to touch $111.9 billion in 2015 from $66.5 billion in 2011, registering a CAGR (compounded annual growth rate) of 14.1%. Also, the number of policies sold is expected to increase to 85.21 million in 2015 from 53.23 million in 2010.

The report cities, Insurance Regulatory and Development Authority’s proposal to increase the limit on foreign direct investment from 26% to 49% and improved efficiency of distribution channels in smaller cities as some of the major reasons that would enhance the growth of the industry.  

The individual life insurance segment, which comprised 74.8% of the total Indian life insurance industry in 2010, is expected to grow to 79.3% in 2015 on increased investment in individual life insurance products such as term and pension plans.

The unit-linked insurance plans (ULIPs) are expected to be fastest growing product category at CAGR of 21.2% during 2015. The report states that unit-linked pension and annuity products will offer a minimum guaranteed return of 4.5% per annum on maturity.


Kotak Life Insurance launches two child plans

The two traditional (non unit linked) child plans include Kotak Child Edu Plan and Kotak Child Future Plan

Kotak Mahindra Old Mutual Life Insurance has launched two traditional (non unit linked) child plans viz. Kotak Child Edu Plan and Kotak Child Future Plan.

While Kotak Child Edu Plan addresses the future financial requirements of children aged between 0 (newborns) and 10 years, Kotak Child Future Plan addresses the future financial requirements of children aged between 11 and 15 years. Both plans enable the customer to start saving today to secure their child’s tomorrow.  

Kotak Child Edu Plan provides defined benefits at specific milestones—‘Edu Boosters’ at ages 15, 17, 19 and 21 to support the child’s education and skill development. Premium payment term continues till the child attains 17 years of age.

Kotak Child Future Plan too provides defined benefits at specific milestones–Future Boosters at ages 23 and 25 to financially support the child’s pursuit of career or life goals without any worries. The plan has a fixed premium payment term of 10 years from the date of entry.

Further, both plans also offer enhanced protection in the unfortunate event of death of life insured (parent, grandparent, etc). In such cases, not only do the plans immediately pay out 200% of the sum assured but future premium payment obligation also ceases. Both plans also waive off future premiums in case of accidental disability of life insured. What’s more, guaranteed payouts and the bonuses will be paid as scheduled, to take care of the child’s financial needs at pre-determined ages. There are optional riders which provide additional protection on death, accidental death and permanent disability. Premium rate discount for sum assured of Rs5 lakh or above is also provided.


Google suspends over 500 advertisers for publishing bogus ads

Google finally acknowledges that when advertisers are seedy small businesses the publisher has greater responsibility in accepting such advertisements

Consumer groups have been complaining for years about proliferation of fraud ads on Google -- and at least one organization has demanded that search engine giant donate its proceeds from the tainted ads to consumers who have lost their homes. This is a controversy relating to bogus mortgage ads, which have appeared on Google AdWords, according to This brings us to the basic question, who is responsible for the ramifications of the ads- the advertiser or the publisher? Given the size and influence of Google, the answer is clearly the publisher. However, sometimes Google's "Do no evil" mantra seems to really be shorthand for, "Don't get caught helping others do evil."

Now, said that a federal agency is opening a criminal investigation of at least 85 companies that use Google AdWords to sell mortgage modification services. Google saw the light and said it is suspending more than 500 advertisers who claim to provide services for troubled homeowners.

Unlike newspapers, magazines and broadcast outlets, Google imposes few restrictions on advertisers, relying on guidelines that are often more technical than substantive. The automated AdWords system tries to block certain types of objectionable ads, Google has said, but in most cases, there is no actual human review of an advertisement.  Google and other online ad outlets argue that it would be too expensive for them to manually review ads or vet would-be clients. However, not doing so leaves consumers ripe for fleecing, consumer groups have long charged. said that for years, the search engine giant looked other way as online pharmacies used Google AdWords programme to illegally sell prescription drugs online, often without a prescription or across borders. Google recently paid $500 million, one of the largest forfeitures in US history, to settle federal allegations related to the drug ads.

“Google should never have published these ads, but its executives turned a blind eye to these fraudsters for far too long because of the substantial revenue such advertising generates," said John Simpson, director of Consumer Watchdog's Privacy Project to

"The company cannot be allowed to benefit from these ill-gotten gains. Google must donate the money to aid homeowners who were victimized because of its callous quest for profits. Google is highly motivated to turn a blind eye to all sorts of dubious advertising on its search engine because AdWords is such a cash cow," Mr Simpson told to

“The first place many homeowners turn for help in lowering their mortgage is the Internet through online search engines, and that’s precisely where they are being taken advantage of and targeted,” said Christy Romero, Deputy Special Inspector General for the Troubled Asset Relief Program (SIGTARP) in the report. “Web ads that offer a false sense of hope may not be legitimate and can end up costing homeowners their home."

Romero said SIGTARP has initially shut down 85 alleged online mortgage modification scams that prey on vulnerable homeowners through web banners and other web advertisements.

According to and Consumer Watchdog, Google processed more than 74,000 monthly searches on the phrase 'stop foreclosure', with ads alongside costing an average of $8.29 per click, for a monthly total of $613,460, a figure one knowledgeable Internet executive who spoke on the condition of anonymity said was far too low.  

The most common schemes included asking homeowners for an up-front fee and telling homeowners to stop paying their mortgage and to cease all contact with their lender. The schemes included diverting mortgage payments to the scammers, transferring property deeds, and releasing sensitive personal financial information. In some instances, the Web sites claimed to be affiliated with the U.S. government through the use of a government seal or name similar to a government agency.

Google’s suspension of these advertising relationships will have a "dramatic and immediate impact" on the ability of scam artists to seek out and victimize unwitting homeowners, Romero said to  Of course, those already victimized by the scams might say the impact would have been a lot more dramatic if the ads had never been allowed to appear in the first place.


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