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It’s the real thing. But it has insects in it

Coca-Cola is a reputed multinational company. But is it slipping up on quality control?

In 2006, a city consumer court had ordered Coca-Cola India to pay a fine of more than Rs1 lakh after a man found dead insects in a bottle of one its brands, Sprite. Three years later, this correspondent faced a similar problem.

This afternoon, I drank a 200-ml bottle of Coca-Cola. While drinking from the bottle, I gulped down something else along with the liquid. On further examination, (see picture) I found something at the bottom of the bottle which looked like a few insects.

I called up the Coke office at Gurgaon with the batch number and date & time of filling of the bottle. Viraj Chouhan, general manager, (Public Affairs and Communications), Coca-Cola India, said, “I really don’t know if this (bottle) was tampered with. We need to investigate this incident. Our consumer grievance guys are the best (people to be contacted).”  Mr Chouhan gave me an email ID ([email protected]). I immediately shot off an email to this ID.  

However, I have not received a response so far. Even after repeated attempts, Coke’s toll-free number (1800-182653) was not reachable even though this number was given to me by the assistant of Coca-Cola’s vice president (Corporate Affairs), Deepak Jolly.
I have sent a complaint to the Consumer Redressal Forum.

The reason why Moneylife is highlighting this case is to reveal how shoddy is the level of customer service of Coke in India, despite this country being a major market for this cola manufacturer. I am sure if I had faced a similar ordeal in the US with a Coke bottle, there would have been a major hue and cry and the company might even have been slapped with a lawsuit for hefty damages.

Over the years, cola companies have repeatedly been accused of shoddy bottling—finding insects or other material in bottles is not a rare occurrence. Often, their communications personnel hint at spurious products being sold by retailers, but seem to do little to stop the practice. Sources however say that cola companies have little control over the hygiene and procedures of their regular bottlers. Even in this case, we find the attitude of the soft-drink manufacturer fairly laid-back and unsurprised at our complaint.

Advocate Vijay Srivastava, who works for a non-profit organisation for consumer redressal, tells us that multinationals like these would normally face charges for such incidents under unfair trade practices and deficiency in services.



Param Iyer

6 years ago

I have noticed that if you complain to the actual US authorities indicating the shoddy work of their Indian arm, the response is much better. Indian employees would not care what an Indian consumer or Indian manager says, but would kneel down when even an assistant from US sends them a note to look into it.


7 years ago

i have 2 bottles of sprit2lit is full of dust.bottle batch num is 0211$dated on 08/03/2010-12:53.manufacture at 44-69 moulai. my shop nme is JAI SALES $ SUPPLIES.CODE NUM:204238 PH:9291340691

Under pressure

Markets are likely to remain under pressure for the rest of the week

The market ended the day with a gain after trading in a narrow range. The BSE Sensex ended the day with a gain of 29 points (0.16%) at 17,970 and the Nifty ended the day 8.6 points higher (0.16%) at 5,374 points.

The market started the day with an early gain and gradually reached the intra-day high at mid-day trading. It pared gains as bank stocks slid on the concerns of a possible rate rise by the RBI in its next policy meeting. The psychological 18,000 mark was crossed today after which the market went south. In late afternoon trade, it rebounded from the low and ended the day with a gain.

Asian stocks rose as investors expected the US Federal Reserve to keep benchmark interest rates at a record low. The key benchmark indices in Hong Kong, Japan, Indonesia, Taiwan, South Korea and Singapore rose by 0.03% to 1.82%. However, China's Shanghai Composite index slipped 0.33%. The Bank of Japan has decided to keep interest rates unchanged as the economy is trying to inch back to stability.

The World Bank’s buoyant sentiment about the East Asian economy was reflected in its forecast for the economic growth for the region. In a semi-annual economic update, the Bank said that East Asia will grow by 8.7% in 2010. This is an upward revision from the 7.8% growth it had estimated in November last year.

US stocks were on the rise with bank stocks supporting the gain as the Fed meeting eased the concern on interest rates. The Dow Jones Industrial Average shed 3.56 points (0.03%), to 10,969.99. The S&P 500 gained 2 points (0.17%) to 1,189.44 and the Nasdaq rose 7.28 points (0.30%) to 2,436.81.

Closer home, rating agency CRISIL said that more Indian companies will be upgraded rather than downgraded in FY 2010-11. However, CRISIL said key risks that could affect credit quality include a global credit event on sovereign debt, impact of inflationary expectations on interest rates, and exchange rate volatility. The service industry grew at a slower rate in March after it touched a 17-month high in February. The HSBC Markit Business Activity Index, based on a survey of 400 firms, fell to 58.1 in March from 60.9 in February, which was its highest level since September 2008.

Foreign institutional buyers were net buyers on Tuesday of Rs261 crore, domestic institutional investors bought stocks worth Rs81 crore. The rupee was weaker today. 

Godrej Consumer Products (up 1.3%) has acquired the Indonesian insecticides and personal care products company PT Megasari Makmur Group and its distribution company. Reliance Industries (up 0.7%) has said that it is currently producing 63-64 million standard cubic metres a day (mmscmd) of gas from the D6 block off India's east coast which is below the peak production capacity of 80 mmscmd.

GlaxoSmithKline Consumer Healthcare (up 0.46%) will invest Rs270 crore for the next three years in its Indian operations for capacity expansion. With a focus on the southern market, Electrotherm India (up 1.7%) plans to raise Rs80 crore from this region in the next two years. Reliance Power (down 0.6%) is likely to start selling power as soon as the commercial operation of the first unit of the Rosa Power Project in Uttar Pradesh starts. The second unit of the plant is expected to start in May 2010. NTPC (up 0.8%) plans to borrow Rs20,000 crore in FY11. Essar Oil plans to lay a 160-km pipeline from Durgapur to Kolkata to transport gas from its CBM blocks to consumers in West Bengal. Essar Oil (up 1.5%) has applied to the sectoral regulator, Petroleum and Natural Gas Regulatory Board (PNGRB) for permission to lay a pipeline from Durgapur, according to the company’s 13 January 2010 application to the regulator. The company is likely to start producing gas found below coal seams.


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