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HDFC Bank launches mobile banking apps in Hindi

HDFC Bank launched its English-language mobile banking application in July-August last year and already has 12 lakh users, and with the Hindi option, it expect the user base to touch 16 lakh soon

 
Indore: Targeting about 560-million Hindi-speaking populations, HDFC Bank, the second largest private sector lender in India on Tuesday launched a mobile banking application in Hindi language, reports PTI.
 
Mobile banking services is part of the bank's overall strategy to use convergent communication platform to engage with customers, Senior Executive Vice-President for Direct Banking Channels and Premier Banking Birendra Sahu said.
 
Today 82% of all customer-initiated transactions happen on electronic channels, he said, adding therefore the bank has launched mobile banking solutions ranging from SMS banking, browser-based and application-based applications for smartphones.
 
There are around 565 million Hindi-speaking population in the country, he said.
 
He said the bank launched the English-language mobile banking in July-August last year and already has 12 lakh users, and with the Hindi option, the user base can touch 16 lakh soon.
 
Quoting a CyberMedia report, he said, Android phones constitute about 56.4% of the total 5.5 million smartphones sold in the first half of the year in the country.
 
This application will allow customers using an Android smartphone to conduct over 30 banking transactions, ranging from balance enquiry and checking transaction history to fund transfer and bill payments.
 
As of September, the bank had 2,620 branches and 10,316 ATMs spanning 1,454 cities/towns, he said.
 
For the September quarter, on the back of high retail loans HDFC Bank reported an over 30% rise net profit to Rs1,560 crore. Its net interest income grew at a healthy 26.7 percent to Rs3,731.7 crore, due to a 22.9% growth in advances.
 

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