Leisure, Lifestyle & Wellness
How app helped rural Indian women use modern contraceptives
Each set of ASHAs - community health workers - regularly visits roughly 1,400 rural women
 
Washington : A unique smartphone app developed by an Indian-American researcher from the Johns Hopkins University has helped married rural women in India better understand contraceptive choices, leading to a dramatic increase in women using modern family planning methods in just a few months.
 
According to Sanjanthi Velu, Asia team lead at the Johns Hopkins Centre for Communication Programs (CCP), women who watched motivational videos on the app called "Gyan Jyoti" were 4.5 times more likely to use modern contraceptive methods than those who did not.
 
"This shows that mobile technology provides an innovative and dynamic platform for social and behaviour change communication," Velu said.
 
"It can encourage conversations between women and frontline health workers that are interactive, culturally relevant, and personalised which lead to increased, sustained use of modern contraceptive methods," he explained.
 
In one district of Bihar, smartphones loaded with the Gyan Jyoti app were given to 14 accredited social health activists (ASHAs), while in another district another 14 ASHAs were supplied with more low-tech SD cards.
 
Each set of ASHAs - community health workers - regularly visits roughly 1,400 rural women.
 
The ASHAs with the smartphone app were able to customise their family planning counselling, showing videos most appropriate to answer each woman's particular questions.
 
Those ASHAs who had the SD card could show the videos, but did not have the benefit of customising their interaction.
 
The ASHAs using the app were also able to share the films via Bluetooth if the women had the technology, enabling the women to show it to their husbands or mothers-in-law at a later time.
 
The researchers randomly chose 406 women from each district to study in May 2015, five months after the app and the SD cards were made available to the ASHAs.
 
They found that 22 percent of women who were counselled with the app were using modern contraception such as IUDs, oral contraceptive pills and injectable contraception at the end of the study period, while 13 percent of the women were using modern contraception in the district without the app.
 
Women who were visited by an ASHA during the study period were 1.9 times more likely to be using modern contraceptive methods.
 
More importantly, women who had watched the videos were 4.5 times more likely to be using modern contraceptives, no matter whether they were shown by an ASHA with the app or an SD card.
 
"Our research shows that there is value in developing targeted mobile platforms that can be customised depending on the needs of each provider and her clients," Velu noted.
 
The app incorporates a variety of videos about family planning and modern contraceptive methods, including entertaining and educational films, testimonials from happy couples who are using contraception, question and answer videos with physicians and other information that aims to dispel myths and misconceptions.
 
According to Velu, the app can be adapted for different languages or other types of health information that families may need.
 
The findings were presented at the "International Family Planning Conference" in Nusa Dua, Indonesia on Thursday.
 
Disclaimer: Information, facts or opinions expressed in this news article are presented as sourced from IANS and do not reflect views of Moneylife and hence Moneylife is not responsible or liable for the same. As a source and news provider, IANS is responsible for accuracy, completeness, suitability and validity of any information in this article.

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Titan net up 18 percent in Q3
Bengaluru : Leading watch and jewellery maker Titan Ltd on Thursday reported a net profit of Rs.225 crore for third quarter of 2015-16, registering 18 percent growth over Rs.191 crore in the same period last fiscal.
 
Net sales for the quarter under review (Q3) grew 17.3 percent to Rs.3,398 crore from Rs.2,898 crore in like period year ago due to pick up in retail sales and festive season.
 
Income from watches grew 8.2 percent to Rs.479 crore while jewellery sales went up 20 percent to Rs.2,819 crore.
 
Disclaimer: Information, facts or opinions expressed in this news article are presented as sourced from IANS and do not reflect views of Moneylife and hence Moneylife is not responsible or liable for the same. As a source and news provider, IANS is responsible for accuracy, completeness, suitability and validity of any information in this article.

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Gujarat firm, ABC Cotspin Private Limited, directors booked for cheating Bank of Baroda
New Delhi : The CBI on Thursday registered a case against two directors of a Gujarat-based private firm for allegedly causing a loss of Rs.374.49 crore to Bank of Baroda during 2014-15.
 
Sleuths of the Central Bureau of Investigation (CBI) also conducted raids at three places -- two in Ahmedabad and one in Mumbai -- at the premises of the accused.
 
The probe agency filed the case against Ashish B. Jobanputra and his wife Preeti Ashish B. Jobanputra, directors of Ahmedabad-based ABC Cotspin Private Limited, on charges of criminal conspiracy, cheating and under the Prevention of Corruption Act, following allegations by Bank of Baroda.
 
"It was alleged that ABC Cotspin and its two directors in connivance with other unknown directors of the firm, some unknown people and three bank officials had caused a loss of Rs.374.49 crore to Bank of Baroda," a CBI official said.
 
The official said the company was sanctioned a packing credit facility and also a facility for foreign bills purchase and discounting.
 
The company showed fake 189 foreign export bills, of some materials being exported to three warehouses in China, to the bank to credit the loan, he said.
 
"On verification from the concerned authorities, it was found that no export had taken place against 184 bills," the CBI official said. 
 
"Further verification by a law firm engaged by the bank also found that stocks were unavailable in all the three warehouses in China indicated by the borrower," the official added.
 
The CBI in October 2015 had also registered a case against the firm over allegations of cheating a State Bank of India (SBI) branch in Ahmedabad to the tune of Rs.400 crore.
 
Disclaimer: Information, facts or opinions expressed in this news article are presented as sourced from IANS and do not reflect views of Moneylife and hence Moneylife is not responsible or liable for the same. As a source and news provider, IANS is responsible for accuracy, completeness, suitability and validity of any information in this article.

 

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COMMENTS

Nanda Patel

10 months ago

Only cases are filed and same culprits are roaming around ripping different banks.

There is no money left.. "Swacch India"

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