Honda zips past TVS Motor to reach third spot in motorcycles

Japanese automaker Honda is rapidly gaining grounds in India either on its own or through its joint venture and has replaced incumbent TVS Motor from third spot in motorcycles category

Honda Motorcycles & Scooter India (Pvt) Ltd (HMSI), a unit of Japanese Honda Motor Co Ltd, has emerged as the third largest motorcycle seller in the country, replacing TVS Motor Co Ltd. The only thing that saved TVS Motor from losing its third position in overall two-wheeler ranking is mopeds, where no other company has a presence at the moment.

During April, HMSI sold 58,041 units in the motorcycle category compared with TVS Motor's 49,008 units. Similarly, in scooters, HMSI, the current leader, surged ahead with 71,477 units while TVS Motor sold 25,159 units. In the mopeds category, TVS Motor sold 51,829 units compared with 40,915 units a year ago.

However, in the scooters category, HMSI is still feeling the effects of last year's workers strike and has an active waiting list. This probably has given newcomers such as Mahindra Two Wheelers Ltd and Suzuki Motorcycle India Ltd, a chance to increase sales. During April, Mahindra Two Wheelers reported total scooter sales of 9,009 units from 1,609 units while Suzuki Motorcycle sold 19,893 units of scooters compared with 8,129 units a year ago.

Earlier, while speaking with reporters, Shinji Aoyama, president and chief executive, HMSI, said that the company expects to keep its leadership in scooters but want to expand in motorcycles and by FY12 sees motorcycles sales exceeding scooters. He said until HMSI's new plant starts production, there is a limitation on production of scooters.

With an aim to penetrate the scooters market further, TVS Motor launched ‘TVS Wego’, its new 110cc scooter, in Pune and Nagpur. Over the next two months, the metal-bodied scooter with unisex styling will be made available across the country.

Hero Honda Motors Ltd, in which Honda Motors holds 26% stake, continued its leadership position in the overall two-wheeler category, despite a marginal decrease in April due to supply side constraints. Due to a shortage of batteries, the company could not dispatch about 50,000 units during April and expects the problem to be sorted out by second week of May. Bajaj Auto Ltd also maintained its second spot with robust motorcycle sales. Bajaj Auto's motorcycle sales grew 84.4% led by variants of its popular ‘Pulsar’ and ‘Discover’ brands.

While Honda is gaining ground rapidly in India either on its own or through its joint venture, the other Japanese automaker Suzuki is finding it difficult to make inroads in two-wheelers despite a strong brand image. The company's unit, Maruti Suzuki India Ltd is the country's largest carmaker. While Suzuki Motorcycle reported higher sales in the scooters category, in the motorcycles category, its sales tumbled over 65% to 1,834 units from 5,356 units, in the same month last year.

"Automobile sales continued to remain upbeat in April 2010 on a year-on-year basis on account of a low base of the corresponding month of the last year and the prevailing healthy demand environment. However, the automobile companies, except for Bajaj Auto, failed to log in a sequential sales growth compared to March 2010 mainly due to a marginal slowdown that traditionally happens in April of every year," said Sharekhan Ltd in a note.

After sales declined by about 89% during FY10, electric two-wheelers failed to get a single customer in April 2010, raising questions about their future.
(Read more




7 years ago sympathies are with electric two-wheelers but according to SIAM, there was no sale in April. So they must have been selling 'Made in Delhi' (local made brand) in your town.


7 years ago

please do not mislead electric vehicles though going through tough times did sale around 500 vehicles in delhi alone

faizan kitab

7 years ago

i can really see how cb dazzler is doing work for them! an earlier launch has proved good and now its turn from TVS to show some work!

Govt to hear out telecom cos before deciding on TRAI proposals

TRAI, on Tuesday, had suggested that operators pay an additional one-time fee for holding spectrum beyond 6.2 MHz

The government today said telecom companies would be heard before a decision is taken on the Telecom Regulatory Authority of India’s (TRAI) recommendations on spectrum related issues, including levying a one-time charge for excess air waves, reports PTI.

"It will be deliberated in the ministry, thereafter due process will be taken up...It is necessary before taking any decision through the Telecom Commission. If necessary, patient hearing will be given to the stakeholders," minister A Raja told reporters in New Delhi.

TRAI, on Tuesday, had suggested that operators pay an additional one-time fee for holding spectrum beyond 6.2 MHz.

If implemented, this will be a big blow to GSM players like Bharti Airtel, Vodafone Essar and Idea Cellular that have well over 6.2 MHz of spectrum and will have to cough up more to retain the additional radio waves.

Bharti and Vodafone had termed the TRAI proposals as "arbitrary and shocking", while Idea Cellular said the recommendations had "impressions of crony capitalism".

Telecom stocks were battered following the TRAI proposals in anticipation of their balance sheets being hit by huge payout by operators.

On the ongoing third generation (3G) auctions, Mr Raja said the bidding should be completed within a couple of days.

"(It should be completed) within a couple of days, it has to close but people are bidding. Let us see. It has to take its natural course."

Asked about the revenue the government expected to collect, Mr Raja said bidding is still going on and it is difficult to project revenues at this stage.


Why are the feminists silent?

Women in Indian ads are depicted in a regressive, medieval way

Sometimes I wonder why. In Circa 2010 AD, when urban women have smashed every possible glass (and concrete) ceiling, and are at par with men on every single profession and activity, advertisers in India continue to project the modern woman as either a sex object or an obedient housewife. This was the case thirty years ago, and it’s pretty much still the case now, despite seismic changes in gender equality in the real-time world. Across advertising for all product categories you’ll notice this bias. The man is always the one shown enjoying a rocking, ambitious career and lifestyle while the woman is mainly seen doing householdy things, looking after the children, or gladly stripping for manly products.
Two recent campaigns come to the mind immediately. One, the continuing Axe commercials, which suggest that women are like rats that follow the man around as if he is the irresistible Mr Pied Piper of Hemlines (pardon the pun). Each time he uses the spray, they go crazy. The cricket-based commercials run during the IPL coverage were totally regressive. Women chase down fielders and bowlers and batsmen in hordes. And they fall all over these sods, unable to resist the so-called ‘Axe-effect’.
Then there’s the recent Tanishq commercial. This one suggests that the entire raison-de-etre of a woman’s existence is her ultimate marriage. No career, no goals, no ambitions. And yes, they don’t even care to depict a rural woman behaving thus (which itself would be sad). A modern, urban girl is featured wanting to get married ONLY so that she can get to adorn some glittering Tanishq jewels! Surely, this should be insulting to today’s women.
Which then brings me to two observations: No, no one has bat an eyelid. There are no protests, no road-shows. These ads haven’t been pulled up for showing women in a poor light, and no woman is complaining either. And that’s what makes me wonder. Could it be that the modern Indian woman doesn’t care for such an image being projected of her? Or worse, is she actually enjoying this regressive, medieval depiction? Also, marketers aren’t such fools as to be running such seemingly offensive creatives, unless they have an insight that Indian women mainly want sub-servience and shaadi in their dreary lives. And not much else.

That, under the mask of equality, there lies a woman who refuses to evolve with the changing times. That, what is shown in our TV serials, is a true reflection of the Indian woman.
Quite frightening, if the above is true. And the silence from the feminists on such ads is deafening indeed.




7 years ago

What I mean is that some women assume that other women are only interested in going with traditional stereotypes....this is not the case....THEY may be a certain way, but it should be understood that all women aren't comfortable at all with the stereotype assigned to them


7 years ago

OK, I'm going to be rude here - I don't like people (especially other women) who try to fit all women into the 'women only want one thing, no matter how successful she is' category....Speak for yourself, Sister!
hi waterslippers
can you elaborate this...?


7 years ago

I dont agree with any of the comments made earlier, regarding the TanishQ ad Its not correct to say that All women want a big wedding, love parties, diamonds etc...
Many fact tons dont .... the PROBLEM HERE is this -
1. Theres already a stereotype that girls want a big wedding, that they are these sentimental, giggly creatures blah,blah. Many women (Myself included) arent like that so when it's presumed we are we get really irritated
2. Why does everyone think girls are obsessed with jewellery and clothes? sure they are nice, but really not so important in the greater scheme of things.
3. OK, I'm going to be rude here - I don't like people (especially other women) who try to fit all women into the 'women only want one thing, no matter how successful she is' category....Speak for yourself, Sister!
I mean i'm not anti marriage, anti jewellery or anything, but why do other women perpetuate the their own stereotype?
It's like we sabotage ourselves....So, now you know why we are silent....True feminism is dead....

amrita simon

7 years ago

I liked the tanishq ad.It was a sweet,tongue-in-cheek look at there being a little girl inside every woman,one who can't resist beautiful jewelery, and is willing to consider marriage even, just so she can wear some on her wedding day.
Western sitcoms/chick flicks have also made cracks about women wanting to get married, just so they can have a wedding day,where they get to dress up and play princess. Almost every girl grows up dreaming of that one big day in her life,even the ambitious go getter type.
In fact try proposing marriage to a woman with the condition that there would be no wedding party,chances are she will back out.

The axe ad is just a silly over exaggerated promise to an avg guy, that he will become magically irresistible to all women by a spray! Hah! That is almost every guy's fantasy isn't it?being chased by hoards of women?

The ad I had found truly offending was an underwear ad where the woman is washing a man's underwear with a supposedly very turned on expression.I found that vulgar and demeaning.

Salil Khetani

7 years ago

I agree with you on the Tanishq jewellery part which is regressive.

I disagree on the axe effect part because that on the contrary has the opposite effect. Showing emboldened women who are not afraid to flaunt their attraction for a man is a progressive rather than a regressive step.


7 years ago

Dear anil,
it may sound away frm this topic but I think you should check out utv bindass tvc
is the link. I would love to read a view of yours upon this.
Why its so special?
I heard its being in-house produced by utv team and its verrrrrry appealing too.
However related to feminists silent about these ads I think Indian ad makers still can't think outta box, still stuck with 90s.

Saurabh Singhal

7 years ago

Reply for Tanishq's Commercial, for rest of the ads you might be right:

Marriage is one of the most auspicious ocassion in any girl's life (esp.if she is an India - more so bcoz of the culture prevalent here, nothing otherwise) and we all know "beauty" is associated with "women" - be it internal and/or external. Marriage is the day when every bride looks most beautiful - more beautiful than anyone else there, she is supposed to be special. She wears the most special things and in india, "jewellery" is considered one of the forms of purity where comes these precious gems!

Its not about no career, no goals, no ambition- its about her nature. A guy will behave like a GUY only, u can't expect him to be too soft or flowery ! So is with a girl, no matter how career oriented she is , she would still like to do some stuff for her loved ones and ofcourse, fulfill her own sets of whims & wishes!

The girl in the advertisement is shown to be so SWEET, CHILDISH, and CUTE, that she is willing to THINK about marrying a guy if few of her whims are fulfilled.. M sure a guy will also think of marriage if he is bribed by his father for a rolls royce!

It is not ONLY, it could be anything.

You cant keep women and jewelery away for too long! No women can resist this temptation. She says that even after 25 yrs, he cannot understand a woman! So, true I must say!

I loved the ad for its simplistic and realistic portrayal. It is really tough for a woman to say no to jewels! Generally, all jewellery ads often consist of models clad in gold from head to toe and dancing to a jingle. This ad is strikingly different from the run-of-the-mill ones.


7 years ago

Not sure why the title is about feminists' silence. Many individuals have spoken and are speaking out against such ads. Like in every other area, the vast majority of individuals are not activists who will actually do something about it. The focus should be on the regressive attitudes of advertisers.

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