Govt stand on BlackBerry firm: Chidambaram

New Delhi: Home minister P Chidambaram on Tuesday said government's stand on providing access to data by BlackBerry mobile phone maker Research In Motion (RIM) is "firm" and there was "no uncertainty" over the issue, reports PTI.

"I have been very busy during the last 48 hours. I have not looked at the papers given by them (RIM). Our stand is firm. We look forward to get access to data... There is no uncertainty over it," he said during a programme 'Securing India's Future - The Role of Young Indians' organised by Young Turks and CII here.

"All security concerns (related to BlackBerry) needs to be addressed," the home minister said.

RIM had on Monday escaped a ban on its popular core services for at least two months after it offered to give security agencies access to them with immediate effect.

The Canadian phonemaker RIM had also made certain proposals for giving access to encrypted BlackBerry Enterprise Services (BES) and BlackBerry Messenger Services (BMs) by the country's law enforcement agencies.

User

Nestlé Kit Kat: Clutter breaker

It’s good to see an otherwise conservative marketer like Nestlé approving of a dangerous, innovative idea. And it’s working

So, Nestlé Kit Kat has come out with a new rendition of its ‘take a break’ campaign idea. The message for people is to have a Nestlé Kit Kat and change their outlook to the world. To forget about the routine worries and live in the moment, so to speak.
 
The TVC features a couple of dudes chilling in a public park. One chap is busy on the laptop, but the other decides to take a Nestlé Kit Kat break. And once the choc is in, he starts hallucinating. A couple of squirrels in the park get filmi, and start romancing each other to a remixed Hindi song. And shake a leg (many in this case!) too. The hallucinating Nestlé Kit Kat eater nudges his busy pal to watch this spectacle but the latter sees nothing special. He wasn’t hallucinating, you see. The voiceover: 'Mana ki life bahut busy hai. Par kabhi kabhi break lo, Kit Kat khao, zindagi aapko shaayad kuchh haseen dikhai de'.
 
Before I dissect the ad itself, a quick observation. Are chocolates laden with some funny substances these days? Just the other day we discussed the Cadbury Éclairs ‘chocolate bomb’ commercial, where the consumer slips into a psychedelic trance, post-consumption. What’s with all these delusions?  
 
Anyway, to come to the point, Kit Kat’s rodent show is a good idea. The dancing squirrels’ animation is world-class, and the Hindi romantic track peps things up nicely. The consumer insight Kit Kat feeds into is sound too: Today’s tech and gizmo-obsessed youngsters have forgotten how to enjoy the everyday joys of life. And that they badly need the odd break from this wired existence. This strategy should appeal to the viewers, the hallucination part notwithstanding.
 
And most importantly, although quite outlandish, the squirrels provide an unexpected setting, they help the ad break the clutter, they render the creative uniqueness. And this route will help tremendously in brand recall. A number of curious folks on Facebook and Twitter have been discussing the ad ever since it went on air. Whether they enjoy the commercial or not, the point is the squirrels have caught their imagination and that’s the important thing. This means the ad is doing its job, so good stuff!  
 
And yes, it’s good to see an otherwise conservative marketer like Nestlé approving of a dangerous, innovative idea. An idea that can so easily backfire.

Hope this is a sign of interesting things to come. And the squirrels aren’t dumped in a hurry.

User

COMMENTS

Prabha Krishnan

7 years ago

Good advertising maybe. A better one I have seen shows the Kit Kat turning into crunched orangutan fingers, bleeding all over the eater's laptop. Kit Kat uses palm oil sourched from Malaysia, where they are clear cutting virgin forests to grow palms.
When will we socially relevant comments about products/advertising in India?

jamna

7 years ago

Very appealing. I would put in the same class as the first Hutch pug. and like you said, they will continue with these two squirrels.

SEBI says arbitration fees are capped; increases arbitration filing period to three years

Within hours, after Moneylife published a report about the unjustified increase in arbitration fees, SEBI has modified its earlier circular saying that there is a maximum limit on arbitration fees.

Within hours after Moneylife published a report about the unjustified increase in arbitration fees (http://www.moneylife.in/article/72/8688.html ), Securities and Exchange Board of India (SEBI) has modified its earlier circular. In the modified circular, the market regulator has clarified that the circular has put a maximum limit on arbitration fees. SEBI has also increased the limitation period for filing arbitration claims to three years from six months.

According to the modified circular, there is a maximum limit on arbitration fees and the circular removes the uncertainty about such fees prevailing earlier where exchanges could collect additional charges beyond initial deposit.

"A client filing an arbitration reference for claim/counter claim up to Rs10 lakh within six months does not have to pay any fees. For such clients, the costs are to be borne by the stock exchange," the modified circular said.

SEBI has also made the number of arbitrators uniform across exchanges. Claims less than Rs25 lakh will be dealt by a sole arbitrator and claims more than Rs25 lakh will be dealt with by a panel of three arbitrators.

In order to ensure that the arbitration proceedings are completed in a time bound manner, timelines have been prescribed at each stage of activity, the modified circular said.

Earlier on Tuesday, Moneylife reported "Investors furious over SEBI's hike in arbitration fees, tilting the ground in favour of NSE"

User

COMMENTS

Adam

7 years ago

SEBI ka Chamatkar karta Investor Ka Balatkar. Koi fee reduce nahin kiya bhai. Investor ka Kamar dislocate kar diya. SEBI hai hai, murdabaad murdaabad.

Tamara

7 years ago

Anything new? I went in for arbitration and paid no fee for a claim of 6 Lakhs. But it was a disaster.

sachin

7 years ago

Really? I do not find any change in the fee between the two circulars. No change in the maximum limit as well. No change in increased time. Just a minor change of exclusion of some time. Baffling

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