The software solutions company is also ready to offer operating expenses based model for Indian retailers
Software solutions company MindTree Ltd, which has launched multi-channel software for retailers, has said it is ready to offer software solutions based on operating expenses model for Indian retailers. The new 24x7 software solution would cost around $1 million.
"We are aware of the spending capacity of Indian retailers so we are offering a lot of flexibility with our solutions. We are also looking to provide a demo solution to retail customers," said Babuji Abraham, vice president and head for retail industry group, MindTree.
The Indian retail industry, valued at about Rs400 billion, is likely to spend around Rs24 billion on retail technology service solutions, during the current financial year, according to industry analysts.
At present, many retailers are using technologies based on fixed monthly fees rather than buying the software or technology, rather than buying the technology as a one-time investment.
“Our solution will accelerate mobile shopping among Indian consumers. Smart phones have already grabbed the Indian market and through our technology, retailers can reach their target audience,” said Abraham.
The solution will help the retailers to reach out to specific target audiences by sending messages which contain specific product details and use appropriate marketing strategy. For example, if a retailer is running a promotional offer for teenagers in which you get a branded accessory free with a branded dress, the message will be sent to teenage female shoppers who are the perfect target audience for such offers.
The promotional massages sent to the customers will also have a uniform resource locator (URL) which will take the customers directly to the page where the details of the promotional offer is mentioned and even will identify the unique customer in any channel of purchase.
"Indian retailers are still not using such solutions because they are very costly and the domestic consumers are not yet into multi-channel buying," said Arun Gupta, group chief technology officer, Shoppers Stop Ltd.
Abraham said that besides offering a bouquet of multi-channel commerce solutions, MindTree also provides flexibility to retailers to opt for specific solutions based on the Internet or mobile module. This way the retailer can get the solution at lower cost compared with the complete bouquet, he added.
"Online shopping is slowly increasing in Indian middle class families and the solution will help retailers to manage their inventory better and at the same time satisfy online shoppers," said Abraham.
- Pallabika Ganguly [email protected]