Companies & Sectors
FMCG brand extensions more successful than new ones: Nielsen

According to Nielsen, in addition to promoting brand equity, brand extensions can grow incremental sales up to 38% and contribute as much as 30% to parent brand sales

 
New Delhi: Extensions of existing fast moving consumer goods (FMCG) brands are five times more successful than launching a new brand in India, reports PTI quoting a study from Nielsen India.
 
In addition to promoting brand equity, brand extensions can grow incremental sales up to 38% and contribute as much as 30% to parent brand sales, Nielsen said in a statement.
 
Nielsen, which is a provider of market insights and information, studied top brands in 46 FMCG categories and 82 brand extensions in food and non-food categories to come to its conclusions, it added.
 
"Brand extensions, or stretching your existing brand, increase your chances of innovation success. Not only do brand extensions leverage the equity of the parent brand, but they also lead to faster adoption and deliver higher marketing efficiency," Nielsen India client business partner Arun Chogle said.
 
According to the study, when the parent brand was a leader in the category, 59% of brand extensions were also successful.
 
When the parent brand was not among the top five players, 35% of brand extensions were successful, it added.
 

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Tata AIA Life unveils traditional plan MahaLife Supreme

Tata AIA Life Insurance's MahaLife Supreme offers a guaranteed annual income after the premium payment term till end of the chosen policy term

 
Mumbai: Tata AIA Life Insurance launched MahaLife Supreme, a limited premium paying, non- linked, non-participating, endowment insurance plan, reports PTI.
 
The plan offers a guaranteed annual income after the premium payment term till end of the chosen policy term, where customers will also get a guaranteed lump-sum at maturity, with the benefit of life insurance protection throughout the policy term, a Tata AIA Life release said.
 
"In this festive season, we are very happy to present a solution that can help our customers open doors to a guaranteed future. Our new product enables our customers to make the smart choice by planning both their savings outflow and the required regular guaranteed annual income inflows with the assurance of a long term insurance protection," Tata AIA Life Managing Director and CEO Suresh Mahalingam said.
 
MahaLife Supreme can be bought by the individuals from age 18 to 55 years with the maximum maturity age being 90 years for option 'A' and 85 years for option 'B' and provides policyholders tax benefits.
 
In option 'A', term of the plan is 35 years and premiums have to be paid till the 15th year, while in option 'B', the term of the plan is 30 years and premiums have to be paid till the 12th year.
 

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SEBI bars Mascon IT for trades with Ketan Parekh related entities

SEBI found that MITL sold shares of Mascon Global to various entities associated with Ketan Parekh and certain overseas corporate bodies to create artificial volumes

 
Mumbai: Market regulator Securities and Exchange Board of India (SEBI) has barred Mascon Information Technologies Ltd (MITL) from the securities market for a period of two years for alleged fraudulent trading by way of offloading shares through off market transfers to Ketan Parekh related entities, reports PTI.
 
MITL offloaded a large number of shares to entities related to Ketan Parekh, the main accused in the stock market scam in early 2000, during December 2000 to March 2001 period.
 
In its order dated 27th November, SEBI said MITL by indulging in non-genuine transactions has "thus aided and abetted the Ketan Parekh related entities who, by their transaction in the scrip after receiving the shares from the noticee (MITL), created a false and misleading appearance of trading of shares of Mascon".
 
SEBI has restrained MITL from accessing the securities market or being associated with the securities market in any manner for a period of two years from the date of the order.
 
The regulator's probe had found that MITL sold shares of Mascon Global Ltd to various entities associated with Ketan Parekh and certain Overseas Corporate Bodies (OCBs). These transactions created artificial volumes in scrip of Mascon Global, whose promoter entity is MITL.
 
These huge volume in shares were later on used by Ketan Parekh related entities to indulge in manipulation of price and volume of Mascon Global.
 
The entities connected to Ketan Parekh were Panther Investrade, Panther Fincap and Management Services, Classic Credit, Saimangal Invest Trade and Luminant Investments.
 
In addition, MITL had offloaded shares to certain OCBs such as Kensington Investments, European Investments Wakefield Holdings and Brentfield Holdings.
 

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