Hope and optimism was palpable in the 14th edition of FICCI FRAMES—as in the previous years. What was also constant year after year are laments about hurdles like muddled policies and unreliable data of audience measurement
As usual, the 14th edition of Federation of Indian Chambers and Commerce and Industry (FICCI) FRAMES 2013 began in Mumbai on similar optimism against the background of issues that are plugging the media and entertainment (M&E) industry year after year.
Delivering the keynote address, Andy Bird, chairman of Walt Disney International said his company is betting big on India “as the media and entertainment industry here is poised for a huge leap forward, with rapidly rising middle class and their traditional focus on the family”.
As usual, the FICCI KPMG report projected the Indian M&E industry to grow to Rs1.66 lakh crore by 2017 from estimated Rs91,700 crore at present. Last year, a similar report by FICCI KPMG indicated that the M&E industry in India would grow at a compounded annual growth rate (CAGR) of around 14.9% to reach Rs1.46 lakh crore by 2016.
However, Uday Shankar, chairman of FICCI’s M&E committee and also the chief executive of Star India, in his inaugural address, lamented lack of reliable data on audience measurement across verticals of the media and entertainment sector. “There are 140 million cable and satellite homes but the measured universe is 62 million households. I do not know how many subscribers I have with a particular multi-services operator (MSO) and the MSO doesn’t know how many households his local cable operator (LCO) delivers the signals to,” he said.
The FICCI KPMG Report said that television continues to be the dominant segment of the M&E sector, although new media like animation, VFX, gaming and digital advertising are expected to post strong double-digit growth over the next five years. In 2012, the television segment accounted for 45% of the Rs83,100 crore market. It's share is likely to go up to 50% by 2017, with a size of Rs84,760 crore of the Rs1.66 lakh crore market. Print media is expected to post a moderate CAGR of 8.7% to touch Rs34,020 crore from the 2012 level of Rs22,410 crore. The Indian film industry is slated to grow to Rs19,300 crore in 2017 from the present Rs11,240 crore, the report said.
Similarly, the size of the advertising industry in India is estimated to be Rs36,200 crore. Print media continues to account for a larger share at 44.7%, followed by TV at 38.2 %. By 2017, it is estimated that the size of the Indian advertising industry would be Rs63,000 crore with both print and TV having a share of 38%-40% each. Digital advertising is estimated to post a robust 32.1% growth to reach Rs8,720 crore from the current modest level of Rs2,170 crore, it said.
The CAG while auditing HSIIDC observed that the valuation of the property which was to be developed for recreation and leisure activities in Gurgaon was misleading
The Comptroller and Auditor General of India (CAG) on Monday criticised the Haryana State Industrial and Infrastructure Development Corporation (HSIIDC) for selling land at undervalued rate to real estate giant DLF. DLF bought the land for setting up a recreational project in Gurgaon which led to a financial loss of Rs438.91 crore.
In its latest report on Haryana’s PSUs for the year 2011-12, CAG while auditing HSIIDC observed that the valuation of the property which was to be developed for recreation and leisure activities in Gurgaon was misleading.
ILFS Infrastructure Development Corporation, which was appointed as a consultant for assessment of land cost (in March 2008), valued the land cost by using a mixed approach which means multiplying average market rate of land with average District Collector (DC) rate.
“The value of property was worked out at Rs1,683.58 crore (by the consultant) whereas the valuation of the property by considering average factors of 2.79 times for residential area and 3.105 times for commercial plots works out to Rs2,142.11 crore,” the CAG pointed out.
However, HSIIDC approved the reserve price at Rs1,700 crore for bidding on the basis of the consultant’s valuation while the government accepted the DLF’s bid at Rs1,703.20 crore.
“HSIIDC by accepting the consultant valuation without any analysis and study suffered a loss of Rs438.91 crore,” the CAG noted.
The high-level Board of Trade, an advisory body of the commerce ministry, is scheduled to meet on 22nd March to review India’s export performance in the wake of uncertain economic conditions in Western markets
The government may announce concessions for sectors such as engineering and carpets in the forthcoming Foreign Trade Policy (FTP) to provide them a cushion against the global slowdown.
“We can expect more measures in the FTP. We are working on the FTP,” commerce and industry minister Anand Sharma informed the media.
During the April-February period, exports declined by 4% to $ 265.95 billion. Sectors like engineering and textiles are registering negative growth. These segments are likely to get some sops in the FTP.
Sharma said that the commerce ministry is in consultation with all the stakeholders including industry chambers for the policy.
The high-level Board of Trade (BOT) chaired by Sharma is scheduled to meet on 22nd March to review India’s export performance in the wake of uncertain economic conditions in Western markets. The BoT is an advisory body of the commerce ministry.
“We had two rounds of consultation with the CII and FICCI. Now, we would have another round of consultation with exports council and FIEO. We will wrap up the consultation process and then start working to get the final shape to the FTP,” he said.
According to sources, exporters are likely to get benefits under focus product and focus market scheme. Special Economic Zones, which contribute about 30% in the country’s overall exports, are also expected to get incentives.
The incentives would help in boosting exports and bridging the widening trade deficit, which has touched $ 182.1 billion in the 11-month period of the fiscal.
Last time, in December 2012, the government had announced incentives for exporters that include extension of 2% interest subsidy for one more year till March 2014.
Sharma had also introduced a pilot scheme of 2% interest subsidy for project exports through Exim Bank.
Despite the sops, it would be difficult to achieve the $ 360 billion export target for this fiscal. The country's overseas shipments are likely to be below $ 300 billion.
In 2011-12, exports aggregated $ 307 billion.