Fevicol: Pakde raho!!

One more fun ad from O&M for a cool client that is another winner

Another good fun ad from the makers of Fevicol. They must easily be the coolest client in the country. These guys allow their ad agency to really fly, and therefore the work on the brand is almost always outstanding. And award winning.



The new commercial features a newly-married couple driving on a highway, in what looks like to be a cross between a jeep and a pick-up van. The impatient groom is restless, and is unwilling to wait till the destination arrives. And starts getting romantic with the bride. Who seems to be enjoying his naughty moves, and keeps blushing.

Suddenly, the man discovers a cyclist is riding right behind them, and gets uncomfortable. He speeds his vehicle, but the cyclist is still on his trail. The restless groom even asks the disturbing cycle man to overtake him, but the fellow steadfastly sticks behind them. Annoyed, the groom races his vehicle and takes a sharp turn. Both, he and his bride, are glad that they finally got rid of the nuisance. But no, the cyclist is still right behind them. And in the end we discover the cause of this huge problem. The pick-up van is loaded with cans of Fevicol. And the cyclist is 'stuck' to the van because of this.

Like I said, it's great fun, and the ad is highly entertaining. The casting is superb (the restless groom is perfect!) and the rustic, earthy, romantic music track adds to the country flavour. So, Fevicol delivers yet another winner.
 
I must add another thing: Fevicol, because it's such a cool client, must be coveted by the entire Indian ad world. However, for decades together, they have been, er, glued to Ogilvy & Mather. And the ad agency fully deserves this trophy client. Because we must never forget that however hands-off the client is, the agency has to still keep delivering outstanding work on the brand, on a regular basis. And it's not such an easy task, as boredom on the same brand can set in, interest in the creative team can wane. But the ad agency hasn't allowed that to happen, and has been consistently churning out great advertising for the brand. The hen and eggs, the politician stuck on a chair, the truck packed with travellers… it's a long list of sparkling work.

So, just one word for Piyush Pandey, the head of Ogilvy: Pakde raho, chhodna nahin!

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COMMENTS

Mohan lal soni

6 years ago

hello sir

I am mohan lal soni.
Qualification : BCA (Computer Science)
Profession : Teacher..

maine apke fevicol product ka new advertise dekha hai. But it is Boring.


I have some funny and speciel idea for your product fevicol.

If you want my Idea please contact me my contact no. 8103343850
or my email_id

YASH VERMA

6 years ago

Simply superb & hillarious. Another feather in the cap of master craftsman of ads, Piyush Pandey.

nagesh kini

6 years ago

Only Fevicol and Amul can come out with wacky themes that make for good recall. Wish we have more of them.

Industrial output growth slows to 3.7% in January

The Index of Industrial Production in the April-January period of the current fiscal stood at 8.3% against 9.5% in the corresponding previous period

New Delhi: Industrial growth slowed to 3.7% in January, 2011, compared to 16.8% expansion in the year-ago period, dragged down by the poor performance of the manufacturing sector, particularly capital goods, reports PTI.

However, growth in factory output in January, as measured in terms of the Index of Industrial Production (IIP), was better than the 2.53% expansion (revised upward from 1.6%) witnessed in the previous month.

Industrial output growth during the April-January period this fiscal stood at 8.3% vis-à-vis the corresponding period of the previous year. In contrast, industrial output expanded by 9.5% year-on-year in April-January 2009-10, official data released here today shows.

In January, manufacturing growth plummeted to 3.3% from 17.9% a year ago.

The capital goods sector contracted by 18.6% in the month under review. The sector had posted a robust growth of 57.9% in January 2010.

However, production in the consumer non-durables segment grew by 6.9% during the month under review. It had contracted by 7% in the same period a year ago.

Mining growth also plummeted to 1.6% in the month under review from 15.3% in the comparable month of 2010. Electricity generation output rose by 10.5% in January, compared to 5.6% growth in the same month last year.

On the whole, 14 out of 17 industry groups achieved positive growth in the first month of 2011.

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