Companies & Sectors
Festival sale: Amazon beats Flipkart in exclusive smartphone deals, says report
The ongoing festival offers and discounts have made customers throng e-commerce and m-commerce players like never before. Main players like Amazon, Flipkart and Snapdeal also organised or planning special days like Big Billion Sale, with promised offers and big discounts on several items. However, according to a research report, in exclusive deals on mobile phones, Amazon offered 70% of the most preferred smartphones and thus was far ahead than its nearest competitor Flipkart. 
 
As per Ugam, smartphones is an important category for online retailers, and online exclusive models account for almost 75% of total online smartphones sales in India. "The Indian ecommerce war is more intense than ever. Today, stellar growth is no longer enough; winning market share is key", said Mihir Kittur, co-founder and chief innovation officer at Ugam. The firm provides market research, analytics, and online marketing services for online retailers and comparison shopping engines.
 
The analysis of 31 exclusive smartphones offered by Amazon India and 29 exclusives by Flipkart by Ugam, the managed analytics services provider, demonstrates how retailers can assess their online assortment and pricing to improve their competitiveness during peak shopping seasons.   
 
According to the analysis, Amazon offered majority of the top 20 most-preferred exclusive smartphones. Based on online shopper intent data, Amazon offered 70% (14 out of 20) of the most-preferred exclusive smartphones. This includes smartphones such as the Moto G Plus, Lenovo Zuk Z1 and the OnePlus2.
 
 
What, as per the analysis is interesting is almost half of the top exclusive smartphones on Flipkart were also available on Amazon. This includes Lenovo K3 Note, LeEco Le 2, and the Lenovo Vibe K5, however, Flipkart was priced lower than Amazon was for two out of those three smartphones, Ugam says.
 
The analysis by Ugam shows that (deals on) Amazon were priced the lowest for more than half of the exclusive smartphones available on both websites. It says, "Of the 60 exclusive smartphones we analysed, 17 exact models were available for purchase on both Amazon India and Flipkart. Amazon was priced lowest for 53% (9 out of 17) of these exact smartphones."
 
Even the exclusives offered by Amazon were priced lower than the models with similar specifications available on Flipkart. "Out of 31 Amazon exclusives, Flipkart had 29 smartphones that were similar in specifications. Of these, 28 were available for purchase. We found that Amazon's exclusives were priced lower for 57% (16 out of 28) of the models with similar specs available on Flipkart," Ugam added.
 
 
However, Flipkart's exclusives were priced lower than the models with similar specifications available on Amazon. Ugam says, "Out of 29 Flipkart exclusives, Amazon had 9 smartphones that were similar in specifications. We found that Flipkart's exclusives were priced lower for 67% (6 out 9) of the models with similar specs available on Amazon."
 
 
To identify the trending products, Ugam first selected all the exclusive smartphone models available on Amazon and Flipkart as of 28 September 2016. It then used Ugam's proprietary big data platform to collect and aggregate consumer demand data such as the search volume, social media signals, and online reviews and ratings, which calculates a popularity score for each product called Shopper Intent Score (SIS).
 
Ugam says, the availability of similar products was identified by checking which smartphones on a competitor's site has specifications similar to an exclusive smartphone. These specifications include the screen size, operating system, processor type, storage capacity, RAM and battery capacity. Ugam then tracked prices for matched products across Amazon and Flipkart to find out which retailers are priced the lowest as on 6 October 2016.
 
"Retailers should leverage online shopper intent signals, such as search, reviews, ratings and social media data to inform better selection and pricing decisions and, thereby, drive a competitive edge in this ultra-competitive landscape," Kittur from Ugam added.

User

COMMENTS

Anil Kumar

5 months ago

Insightful & detailed article. Beats the daily tom-toming articles of Eco Times.

Avoid giving smartphone to calm down your kid, say experts
New York : Parents may please take note that it is just not all right to hand your child a smartphone to calm him/her down at home even if it helps keep peace in the house, according to the new guidelines released by the American Academy of Pediatrics on Friday.
 
Although there are specific instances when using digital media as a soothing tool is helpful, such as on airplanes or during medical procedures, parents should avoid using media as the only way to calm down children, the authors noted. 
 
Using devices as a common soothing strategy may limit children's ability to regulate their own emotions, said one of the lead authors of the statement Jenny Radesky from University of Michigan C.S. Mott Children's Hospital in the US.
 
"Digital media has become an inevitable part of childhood for many infants, toddlers and preschoolers, but research is limited on how this affects their development," Radesky noted.
 
"What we do know is that early childhood is a time of rapid brain development, when children need time to play, sleep, learn to handle emotions, and build relationships. Research still suggests that excessive media use can get in the way of these important activities. Our statement highlights ways families and pediatricians can help manage a healthy balance," Radesky noted.
 
For children aged two to five years, media should be limited to one hour a day, the statement said, and it should involve high-quality programming or something parents and kids can view or engage with together. 
 
With the exception of video-chatting, digital media should also be avoided in children younger than 18 months old, the authors noted.
 
Too much time using digital media in the wrong way is linked to children's quality of sleep, child development and physical health, according to the guidelines.
 
Disclaimer: Information, facts or opinions expressed in this news article are presented as sourced from IANS and do not reflect views of Moneylife and hence Moneylife is not responsible or liable for the same. As a source and news provider, IANS is responsible for accuracy, completeness, suitability and validity of any information in this article.

User

Just call me Big Onions from now on (The Funny Side)
Whenever my children express a low opinion of their parents, I remind them that author Dallas Clayton named his son Audio Science, actor Jason Lee called his child Pilot Inspektor, singer Frank Zappa called his son Moon Unit -- and that I have the legal right to change their names at any time (probably not true).
 
Worst of all, the singer Sting named his daughter Fuchsia. No, I don't know what he calls her for short. Yes, I can guess what the other children at school call her for short.
 
A reader sent me a news report about names. After a mayoral election in Romania had been won for years by a man named Vasile Cepoi, a rival political faction fielded a candidate who they also named Vasile Cepoi -- and a third challenger also changed his name to Vasile Cepoi.
 
In the end, that election earlier this year saw Vasile Cepoi re-elected, Vasile Cepoi pipped to the post, and Vasile Cepoi humiliated by low support.
 
This gives me an idea. If everyone on Earth changed their name to Vasile Cepoi, we might all start acting like one big family. Cepoi apparently means "big onions" in Romanian, so that's kind of an ego-booster, right, guys?
 
That incident reminded me of the boxer George Foreman, who has five sons, all called George. (His daughter's name is Georgetta.) Important Note: I am NOT implying that Foreman has a ludicrously over-sized ego, because I would never say such a thing about a man who can crush a metal garbage can with one hand, even though it's clearly true. On a practical basis, it must be hard for George to get the kids to do anything. George: George, I told you to stop that! George: I thought you meant George. George: I'm not doing anything. George: It wasn't me, it was George. George: Did someone call me? And so on.
 
That, in turn, reminded me that the planet Uranus was originally called George. The guy who discovered it named it Georgium Sidius which is Latin for "George the Star". (I am not making this up.) I wish they'd kept the name, which is easier to grasp than the usual names for things in space, such as Corona Borealis, Epsilon, Tau Seti, Majoris, Twinkle and the like.
 
But going back to massive egos, did you know that all three of Michael Jackson's children are called Michael, including the girl? It sounds like a made-up story, and there IS a wonderful piece of literature with the same plot: Too Many Daves by Dr Seuss.
 
Worse than giving all your children the same name is giving your child the same name twice. In a column, I mentioned a real person named Ho Ho, commenting that she had one of the happiest real names ever. Reader Angela Sias responded: "Not if she is a girl."
 
I know there's a famous politician in Afghanistan called Abdullah Abdullah. What if his middle name is also Abdullah?
 
Years ago, I met a guy in Hong Kong named So So-so. I was tempted to ask him how he was feeling, purely so that I could have the following conversation. Me: "How are you feeling today, So So-so?" So So-so: "So-so."
 
Disclaimer: Information, facts or opinions expressed in this news article are presented as sourced from IANS and do not reflect views of Moneylife and hence Moneylife is not responsible or liable for the same. As a source and news provider, IANS is responsible for accuracy, completeness, suitability and validity of any information in this article.

User

We are listening!

Solve the equation and enter in the Captcha field.
  Loading...
Close

To continue


Please
Sign Up or Sign In
with

Email
Close

To continue


Please
Sign Up or Sign In
with

Email

BUY NOW

The Scam
24 Year Of The Scam: The Perennial Bestseller, reads like a Thriller!
Moneylife Magazine
Fiercely independent and pro-consumer information on personal finance
Stockletters in 3 Flavours
Outstanding research that beats mutual funds year after year
MAS: Complete Online Financial Advisory
(Includes Moneylife Magazine and Lion Stockletter)