Experian India enters into mass email marketing business

Mumbai: Experian India, the unit of information services company Experian, said it launched its mass email marketing services 'CheetahMail' in the country. Experian's CheetahMail is used by some of the world's best-known brands, including Audi, Barclays, Discovery Channel, HMV, JCPenny, KLM and Starbucks amongst many others, the company said in a release.

Navin Chandani, managing director of Experian Marketing Services in India, said: "This launch signals the next phase in the range of Experian's global digital marketing products we will be bringing to the Indian market."

According to an Experian official, the deliverability rate for Cheetahmail can go as high as 99.7% as is seen from their experience in the US and UK. He said," Since CheetahMail is permission-based email services, we share good relations will all email service providers and inform them about the volume that we would be sending beforehand. This helps us to send mailers to inboxes of the users."

Experian provides email marketing services that sends out e-mails on an ‘Opt-In’ basis only, which means, it is only sent to consumers who have agreed to receive such e-mails. This, in conjunction with the process of keeping ISPs informed well in advance about forthcoming email campaigns is what ensures high delivery levels.

CheetahMail is offering three types of subscriptions modules with different pricing. While the official declined to provide exact costing of CheetahMail, he said it would be competitive with other mass emailing service providers in India.

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