The marketing spends on Ra.One have been subsidised considerably through major brand tie-ups in excess of 25 brands
Integrated film studio Eros International Media Ltd and Red Chillies Entertainment are set to release Shah Rukh Khan’s most ambitious project Ra.One on 26 October 2011. The countdown to the film’s release marks the culmination of one of the biggest marketing blitzkrieg for any Indian film ever, embarked upon by Eros and Shah Rukh Khan with brand tie-ups to the tune of Rs52 crore.
The country’s biggest brand SRK and leading film studio Eros have come together, jointly exploiting the film’s potential and additional revenue streams making Ra.One the first of its kind landmark film. The marketing spends on Ra.One have been subsidised considerably through major brand tie-ups in excess of 25 brands. These include Sony PlayStation, YouTube, Nerolac, McDonald’s, Western Union Money Transfer, UTV Indiagames, Videocon, Nokia, Coke, ESPN Star Sports and Cinthol amongst others.
Eros International and Red Chillies have already recovered a major portion of their investments through in-film branding, media endorsements and through pre-licensing cable and satellite rights, music and other rights. Eros International is planning a very wide release for the super hero action packed film in 2D and 3D formats in Hindi, Tamil and Telugu with over 3500 screens worldwide, out of which around 500 screens are expected to be in 3D in India and approximately 50 plus 3D screens overseas.In the late afternoon, Eros International Media Ltd was trading at around Rs259.90 per share on the Bombay Stock Exchange, 3.16% up from the previous close.
“I expect around 7% (inflation) by March-end. It (current inflation) is too high from comfort level,” economic affairs secretary R Gopalan told reporters
New Delhi: Describing the present level of inflation as too high for comfort, the finance ministry today said it would come down to 7% by end-March 2012, reports PTI.
“I expect around 7% (inflation) by March-end. It (current inflation) is too high from comfort level,” economic affairs secretary R Gopalan told reporters here.
Overall inflation increased to 9.72% in September 2011 from 8.98% in the year-ago period, as prices of food and manufactured items continued to escalate.
However, general inflation, as measured by the Wholesale Price Index (WPI), was marginally lower than the 9.78% figure recorded for August.
The year-on-year rise in inflation has raised the prospects of another rate hike by the Reserve Bank of India (RBI) later this month. The central bank has already hiked rates 12 times since March 2010 to tame inflation, which is hovering stubbornly near double-digit levels.
The RBI has already said that controlling inflation is its main priority and a change in its tight monetary policy stance would depend upon softening of prices.
IOB has launched ‘IOB–SB Student Card’
Indian Overseas Bank has launched co-branded IOB-SB Student Card. The card is a Visa credit card. Students from 16 years of age and above can apply for the card. The minimum balance requirement is Rs500 and the maximum amount is Rs50,000. The maximum balance restriction will be removed after the account holder attains 18 years of age.