Companies & Sectors
Digitisation is changing the way poor access TV, says study

The first-of-its-kind study says that digitisation of TV signals was putting an end to free-to-air telecast regime

 

Digitisation is changing the way the poor access TV and terrestrial broadcasting reception has almost disappeared in rural and urban India, says a study which looks at its impact on working class television viewers.
 
The study by Delhi-based Media Foundation conveys snapshots from the ground in over four states and is based on data from some of the districts considered backward including Kalahandi and Dantewada.
 
The first-of-its-kind study says that digitisation of TV signals was putting an end to free-to-air telecast regime.
 
Reporting on how digitisation was impacting people at the bottom of income pyramid, the study says that new TV households in the villages now go straight to Direct to Home (DTH) operators except in Andhra Pradesh where cable covers much of the rural population.
 
"Yet a substantial part of Prasar Bharati's annual budget allocations each year are absorbed by the salary and hardware costs of maintaining its terrestrial network of 1400 transmitters."
 
The study says that growth of television access in rural India is riding on the digital revolution.
 
"Post digitisation, driven by content demand, rural India has overtaken urban India in TV ownership. 2011 was the first year to record this change," it says.
 
The study says that majority of TV households opt for paid DTH over Doordarshan's free dish because they want content choice.
 
"In not a single state do even 50 percent of alll DTH households opt for Doordarshan's free dish - DD Direct."
 
"The absence of popular entertainment channels as Colors and channels such as Discovery and National Geographic and private regional language channels such as OTV in Odisha or Zee Chhattisgarh or numerous private channels in Andhra Pradesh on the DD direct bouquet has led to demand for DD free dish declining between 2006-07 and 2012-13," it said.
 
The main areas of study were Odisha, Chhattisgarh, Andhra Pradesh, Gujarat and Delhi and were supplemented with additional group interviews conducted in Bihar and Uttar Pradesh.

User

Nod for National Smart Grid Mission, outlay Rs.980 crore
The government has approved the National Smart Grid Mission (NSGM) for planning, monitoring and implementing smart power grids with an outlay of Rs.980 crore, parliament was told on Thursday.
 
"Government has approved National Smart Grid Mission (NSGM) -- an institutional mechanism for planning, monitoring and implementation of policies and programs related to Smart Grid activities," Power Minister Piyush Goyal told the Lok Sabha in a written reply.
 
He said the total outlay for NSGM activities for the 12th Plan (2012-17) is Rs.980 crore with a budgetary support of Rs.338 crore.
 
The NSGM aims to implement a smart power grid based on the latest technology in automation, communication and IT systems that can monitor and control power flows from points of generation to points of consumption, he added.
 
Goyal said the NSGM will have a three-tier structure, with a governing council headed by the power minister, at the top. The council, which will have secretary-level officers of ministries concerned as members, will approve all policies and programmes for implementing the smart grid.
 
The second level will have an empowered committee headed by the power secretary, with joint secretary level officers of ministries concerned as members. This committee will provide policy inputs to the governing council and approve, monitor and review specific projects.
 
The third tier will comprise a technical committee headed by the chairperson of the Central Electricity Authority.
 
"Grant of up to 30 percent of the project cost is available from the NSGM budget. For selected components such as training and capacity building, consumer engagement etc, 100 percent grant is available," the minister said.

User

Motivational speakers have wrong message for business listeners (The Funny Side)
Be warned. Touchy-feely spiritual types are storming the world of work, creating absurdity
 
I once sat in a seminar where the motivational speaker kept saying: "Accept yourself as you are." Fine with me, but the colleagues at my side all had serial killer personalities. I tried to warn the speaker but she didn't pick up my discreet pointing and head-shaking gestures.
 
People in certain professions, such as journalism, law, and stockbroking can be "rough diamonds" - minus the diamond part. One reporter colleague made so many enemies that he ended up renaming half the contacts in his phone's electronic address book "Do Not Answer".
 
Be warned. Touchy-feely spiritual types are storming the world of work, creating absurdity.
 
Example: In front of me is a Financial Times report which says British accountants are now calculating the cash value of the workings of nature: "The National Audit Office estimated the value of bees' service to the British economy at £200 million."
 
Of course, everyone's thrilled that bees' hard work has finally been recognized, but what would bugs do with paypackets? (I suggest the money be diverted to other low level, insect-like toilers, such as me.)
 
The new corporate buzz-phrase is "non-tangible costs". A prominent Indian think-tank said that a single hamburger "with non-tangible costs" would be $200. I think everyone was supposed to be amazed by this, but it just reminded me of the cost of meat at my overpriced local supermarket, which I shall call ParknRob.
 
Then the US Center for Investigative Reporting said that if you included all the associated costs of getting gasoline to your car, gas should cost $15 a gallon. But I'm sure they failed to include US wars, in which case the true cost should be $15 billion a gallon. Which reminds me of the cost of cartons of milk or juice at ParknRob.
 
Then Britain's Department for Transport produced a financial chart which included "the real value of time". If time has a cash value, I wouldn't mind buying a few extra centuries (with my bee money), as I've always fancied being an immortal!
 
Enough! What humanity needs to do is to remember the 1963 line from sociologist William Bruce Cameron: "Not everything that counts can be counted." Now before you correct me, I know full well that the Internet attributes this quote to Einstein. But you should never believe anything on the Internet, unless you are reading this on the internet, in which case, this sentence is the sole exception.
 
The seminar ended with the motivational speaker telling us that the most important thing in life was to "be yourself". My serial killer colleagues smiled and nodded.
 
Perhaps I shouldn't complain. Public speaking is a difficult, scary thing to do. Someone once advised me that if I felt nervous on stage I should imagine the audience naked, but I tried it and it totally didn't help.
 
Still, business types should listen to creative individuals. Case in point: comedian Stephen Wright asked: "If all the nations in the world are in debt, where did all the money go?" I have no idea, but the total world debt is currently $233 trillion. That's quite a lot of money. That reminds me: my weekly ParknRob bill is due.

User

We are listening!

Solve the equation and enter in the Captcha field.
  Loading...
Close

To continue


Please
Sign Up or Sign In
with

Email
Close

To continue


Please
Sign Up or Sign In
with

Email

BUY NOW

The Scam
24 Year Of The Scam: The Perennial Bestseller, reads like a Thriller!
Moneylife Magazine
Fiercely independent and pro-consumer information on personal finance
Stockletters in 3 Flavours
Outstanding research that beats mutual funds year after year
MAS: Complete Online Financial Advisory
(Includes Moneylife Magazine and Lion Stockletter)