Free is not always free, ads are often disguised, and that price that was advertised is not always what the company then offers you. Is this fair? No. It is deceptive
Free isn’t always free, ads are often disguised, and that price that was advertised isn’t always what the company then offers you. Is this fair? No. It’s deceptive. Find out more about these tactics and how to arm yourself against these misleading advertising tactics.
Bait & Switch Advertising
The bait & switch is a time-tested, disingenuous, and, sadly, effective technique used by advertisers to draw consumers into stores and showrooms with the allure of a highly-appealing bargain on a specific product...
Is that lip gloss going to make your lips look like luscious, shiny flower petals after a spring rainfall? Or is it basically sparkly paste, attracting stray hairs and bits of fuzz all day? Pfft, who cares? Rihanna is singing about umbrellas!
Marketers want to get to know us better - to get us involved in the development of their products. Is it because they really want to be our friends?
Ah, the fine print - the teeny words at the bottom of an ad that contain the details of an offer. Even radio ads use a similar tactic where a fast-talking announcer rambles off some lingo at the beginning or end of a commercial.
Free Doesn’t Usually Mean Free
Who doesn’t like something for free? Seriously, what could be better than getting something you want without having to fork over a penny? Well, savvy businesses have figured out how to tap into our love of all things free and still...
It’s happened to us a millions times – we’re relaxing at home, channel-surfing and we stumble upon an ad for some bizarre product and the announcer screams, “Roger’s Rust Removal Revolution promises...
So the 30-second commercial just isn’t long enough anymore? Can’t get the message across quite that quickly, advertisers? You’re going to ask us to sit through 30-minute ads for your revolutionary new quack product?
Talking to Kids about Deceptive Advertising
Every year, millions of ads are targeted at kids. The problem? Oh, where to begin…
Made in the U.S.A.
Made in the U.S.A. Anyone in the U.S. has heard the slogan for decades. But what does it mean? Is it a product that’s assembled in red-white-and-blue Peoria, Illinois with parts that were manufactured entirely in Mexico?
Negative Option Offers (the “Risk-Free Trial”)
Oh yeah, the risk-free trial. Why not? It's risk-FREE, right? Admit it, your eyes just glaze over when we say "free"...
For those of you unfamiliar with the term "product placement" and its role as an advertising strategy, it can simply be thought of as paying to have your product shown, for example, in a movie, TV show, internet spot, or video game.
Ah, the rebate – the way companies can advertise that their product only costs $75 (with their 25% off mail-in rebate) and then charge us the full $100 when we get to the store and make it to the register.
Service Contracts and Extended Warranties
Here’s the scenario: in preparation for your 4th of July party tomorrow, you pop over to the local sports store on your lunch hour to buy the all-in-one badminton package.
The Subliminal Ad
Subliminal ads are ads that contain messages that, supposedly, bypass our conscious minds and enter the brain through the unconscious back door.
Sweepstakes & Prizes
How many times have all of us come this close to winning the Publishers Clearing House sweepstakes? As you evaluate sweepstakes and prize offers that you get in the mail or see online, keep in mind that many are complete scams.
A video goes viral when it spreads extensively within a short period of time. The number of views/hits a video gets on YouTube may rise exponentially as people share it with friends and family through the internet using e-mail or social media.