Moneylife » Investing » Investor Interest » Consumer Products vs Mutual Funds: Half Truths and Lies
Consumer Products vs Mutual Funds: Half Truths and Lies
| 22/05/2012 12:14 PM |
We will live with outright lies about consumer products but want to put mutual funds through the most stringent efficacy test
I would urge people to get hold of a copy of a book called Brandwashed. It is written by Martin Lindstrom, a marketing consultant of international repute, who has been consulted by many leading companies in the world. In this book, he talks about how needs are created by corporations who use everything from guile, sex, psychology, behavioural analytics, etc, to sell more.
After reading the book, I started wondering. We are up in arms against the mutual fund ...
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I entirely agree with Naresh.
In the first place Infosys blundered by paying up. This really triggered th..
nagesh kini
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