'Consumer demand to force companies to change business rules'
EMC corporation, provider of IT storage hardware solutions, in a study released on Wednesday said that mega trends of social, mobile, analytics and cloud (SMAC) have changed consumer expectations, thereby forcing companies to change business rules.
 
According to the report, globally nearly 96 percent of business leaders surveyed believes that new technologies have changed the rules of business. In addition, 93 percent reported that recent technology advancements are resetting customer expectations and nearly all leaders say this will accelerate over the next decade.
 
"The top reported consumer expectations are faster access to services, 24/7 and everywhere access and connectivity, access on more devices and a more unique personalised experience," said Amit Mishra, country manager at the Isilon storage division of EMC corporation.
 
The report also identifies five make or break business attributes that would be the result of the digital drive among consumers and claims that emphasising on the attributes would aid the company from being disrupted. The attributes include predictively spotting new opportunities in markets, demonstrating transparency and trust, innovating in agile ways, delivering unique and personalised experiences and operating them in real-time.
 
The report also reveal that nearly 76 percent of businesses in India think that the mega trends of SMAC have changed consumer expectations. As per the report, though Indian businesses exhibit a high degree of importance towards the identified attributes, they admit that they are not future ready.
 
"While 79 percent of Indian organisations understand the importance of delivering a unique and personalised experience organisation wide, only 36 percent of business leaders say their organisation can act in real time, and a further significant portion (48 percent) say they can do so, but not always with the insights that they need," Amit Mishra added.
 
"Also, 88 percent of business leaders say they are demonstrating transparency and trust organisation-wide and 89 percent of organisations expressed a desire to innovate in an agile way," he added.
 
The research was conducted by Institute for the Future and Vanson Bourne on behalf of EMC. Vanson Bourne surveyed 3,600 business leaders across 18 countries from mid-size to large enterprises in nine industries to determine top business imperatives required for success in the current day scenario and over the next decade. 
 
Institute for the Future led the creation of the study to identify and forecast the imperatives and shifts in the new digital world.
 

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Stock manipulation: Birdhi Chand Pannalal Agencies

Despite terrible financials, the stock price of Birdhi Chand Pannalal Agencies appreciated by more than 3451%, or 36 times in 9 months

 

Birdhi Chand Pannalal Agencies Limited (BCPAL) was earlier in the textiles business. In May 2015, the management decided to change the name of the company to BPCL International Ltd. Earlier, BCPAL had also announced plans to diversify into financial services and take over control of a non-banking finance company. Further, it plans to apply for a dealership of Steel Authority of India’s products. All this is rubbish. Over the past four quarters, BCPAL reported total revenue of just Rs40 lakh and a loss of Rs11 lakh. Yet, over the past nine months, the stock price appreciated by more than 3451%, or 36 times, to Rs559.25 on 11 June 2015, from Rs15.75 on 8 September 2014. In other words, if you had invested Rs10,000, in just nine months, you would be richer by over Rs3.55 lakh. Just one to four stocks were traded in each trading session over the past year, except in a few bulk deals. Each time, the stock hit the upper circuit. However, from 3 June 2015, the trend reversed direction, hitting the lower circuit in each session. Another pump & dump operation? The regulator doesn’t seem to care. The company has some 1,200-odd shareholders. Who are they? 

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Skinny jeans: Fashion trend or health hazard?
On Tuesday, an Australian woman was reported to have collapsed after the pair of skinny jeans that she wore cut off the bloody supply to her calf muscles
 
Amid the growing clamour surrounding the ill effects of wearing skinny jeans, some of the trendsetters of the fashion industry feel that it has no "negative impact" on the body if people choose the right fabric and keep a check on the body type.
 
On Tuesday, an Australian woman was reported to have collapsed after the pair of skinny jeans that she wore cut off the bloody supply to her calf muscles.
 
However, fashion designer Niket Mishra felt that that there is "no negative impact" of wearing skinny jeans among girls if comfortable fabrics like "lycra and cotton" are used. 
 
"It depends on what fabric you are wearing. Whether it is a cotton-based fabric, satin-based or lycra stretchable. Girls prefer lycra because it is comfortable and much softer," Mishra told IANS. 
 
The designer also added that climatic factors also come into play while buying skinny jeans. 
 
"In summer, people don't want to go with skinny jeans because of the heat. It also depends on person to person," Mishra, who is known for his wearable and comfortable designs, added.
 
Leading Indian model Lakshmi Rana, who has walked the ramp for reputed designers like Tarun Tahiliani, Suneet Varma and Sabyasachi Mukherjee, noted that "if you wear extremely tight clothes and are trying to fit into them, then that's a problem". 
 
The duration of wearing jeans also matters a lot, the model said. 
 
"It depends on how long you wear it. It is a part of fashion, but you don't have to kill yourself to wear it. The problem lies when people restrict them to a diet in order to fit into a dress. That's wrong," Rana told IANS. 
 
Anurag Saxena, senior consulting physician, Primus Hospital agreed with Rana and said that skinny jeans should be worn only two-three hours in a day.
 
"If you are wearing it for a long time, which is touching your body so you are more susceptible to have skin problems. The airing is restricted. There can be sweating problems. The hair on the skin gets removed due to the constant friction," Saxena told IANS.
 
Skinny jeans have been in vogue among fashionistas since long. From Bollywood celebrities like Priyanka Chopra and Deepika Padukone to Hollywood style icons like Charlize Theron and Gwen Stefani have carried off this outfit with panache. 
 
However, Mumbai-based fashion designer Nachiket Barve felt that international fashion trends may not necessarily work in India. 
 
"Whatever trend works internationally, it doesn't necessarily work in India. What works in Paris may not work here," Barve told IANS.
 
Highlighting the importance of individual body types, Barve said: "A person's physique and body structure matters a lot. What looks nice on a French or East European person may not look as good on Indian bodies."
 
Noted menswear designer Paresh Lamba reiterated Barve's insight on the body types while choosing skinny jeans, and said: "Skinny jeans work, but not for everybody."
 
The designer advised youngsters against "blindly" following every fashion trend. 
 
"Every fashion trend can't be followed blindly. One man's food is another man's poison. Please understand your body type, age, structure, stature and even job profile. You have to see what fits in your body type", Lamba told IANS. 
 
Gurinder Bedi, senior orthopedics consultant at Fortis Hospital, Vasant Kunj, emphasized on the positioning of the garment on the waist. 
 
"The jeans should ideally be kept above the pelvis. Most women wear it very low waist. It can impinge on the lateral cutaneous nerve because of the tight pressure. It does not cause any weakness. It can give the odd tingling sensation, a numbness on the thigh," Bedi told IANS. 

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