'Companies' claims about food products in ads to be regulated'

The Food Standard and Safety Authority said advertisers cannot make claim unless the company does study and generate adequately valid scientific data

Hyderabad: In a bid to restrict deceptive advertisements, particularly with regards to food articles such as weight-loss or weight-gain drinks, the Food Standards and Safety Authority of India (FSSAI) is going to make it mandatory for the manufacturers to display scientific evidence on the package, reports PTI.

According to B Sesikeran, director at National Institute of Nutrition and chairman of Scientific panel on Food Labelling said the panel recommendations will be notified in a month and after that it will seek public opinion before amending the existing Food Safety and Standards (Packaging and Labelling) Regulations, 2011.

"New food labelling regulation will have a lot of things such as if a health drink claims that children will grow taller with the drink then they will have produce evidence to prove their claim," Mr Sesikeran told reporters on the sidelines of 'Technology as Driver of Growth: Ensuring Farm Productivity' a panel discussion organised by IndoAsiancommodities.com.

"We are going to regulate advertisements also. They cannot make claim unless the company does study and generate adequately valid scientific data. Otherwise, claims have to be removed for the advertisement," he added.

He said there is also a proposal to display nutritional values on the hotel menu cards.Though it is not mandatory for the hotels initially it may become a rule after three years, Mr Sesikeran explained.

"Particularly salt, sugar, iron and fat values should be displayed against each food item the hotel offers. Initially, we will ask them to do it voluntarily," he said.

Meanwhile, the NIN has undertaken a project to assess food values in Indian food items, including vegetables across the country. Mr Sesikeran said the teams are now touring across the country to collect food sample to analyse.

"The study was done many years ago. Now with the newer technologies and new foods adding to the food basket and the composition of existing food is also changed over the years because of the different farming practices," he said.

Once the date is generated it will help forming a regulation and the project will take two years to publish the data, he added.

Earlier in the panel discussion, the participants felt the need to introduce newer technologies to increase agriculture productivity.

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COMMENTS

Karthik

2 days ago

Same problem here in Tamil nadu most of the fair price shops are actually not intersted in showing the actual prices which was released by the smart ration card tamil nadutnepds in tamil nadu. Corruption in ration card is all around in tamil nadu.

Union Bank of India Q4 up 29% to Rs773 crore

UBI's total revenues grew to Rs6,499 crore mainly on 26% rise in other incomes. However, its full year net profit fell 14.4% to Rs1,787 crore

Mumbai: State-run lender Union Bank of India reported a 29% jump in its fourth quarter net profit to Rs773 crore from Rs597 crore same period a year ago.

Its total revenues grew 24.5% to Rs6,499 crore from Rs5,216 crore last year. During the quarter, the Bank's other income increased 26% to Rs755 crore from Rs600 crore in January-March 2011.

However, the state-own lender's net profit for FY12 dipped 14.4% to Rs1,787 crore from Rs2,082 crore in FY11. Its total revenues increased 27% to Rs23,476 crore as against Rs18,491 crore in a year ago.

Union Bank shares ended Wednesday 4% down at Rs202.9 per share on the Bombay Stock Exchange, while the benchmark Sensex closed marginally higher at 16,479.

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PNB Q4 net profit up 18.6%to Rs1,424 crore

Total income of the bank increased to Rs10,955.73 crore in the January-March quarter from Rs8,585.65 crore in the same period last fiscal

New Delhi: State-owned lender Punjab National Bank (PNB) on Wednesday reported 18.6% rise in net profit to Rs1,424.06 crore for the quarter ended March 2012. The bank had posted a net profit of Rs1,200.9 crore in the same period last year, PNB said in a statement.

Total income of the lender increased to Rs10,955.73 crore in the January-March quarter from Rs8,585.65 crore in the same period last fiscal.

The Board of Directors of the bank has recommended an annual dividend of Rs22 per share for FY12.

PNB shares ended Wednesday 2% down at Rs767.9 apiece on the Bombay Stock Exchange, while the benchmark Sensex closed marginally higher at 16,479.

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