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Citizens can play a defining role in 'Make in India' effort
Branding is not just related with marketing but delivery on the ground. In order to create a good product on ground, the role of common man is important, says Amitabh Kant while speaking at an interactive session organised by Moneylife Foundation in Mumbai
The 'Make in India' project is extremely inclusive because the effort to improve ease of doing business, enabling manufacturing through industrial corridors, infrastructure development and smart cities is aimed at improving lives of 1.25 billion citizens and everyone can play a defining role in this effort, says Amitabh Kant, Secretary, Department of Industrial Policy and Promotion (DIPP) - Government of India. He was speaking at an interactive session organised by Moneylife Foundation in Mumbai. 
Mr Kant, who is in-charge of the 'Make in India' initiative, and the man behind successful marketing campaigns, like 'God's Own Country', 'Incredible India', and 'Atithi Devo Bhavah', said, "Role of the common man is critical to make the efforts a success. This is because branding is not just related with marketing but delivery on the ground. In order to create a good product on ground, the role of common man is important."
"The government has laid immense emphasis and focus on making India an extremely easy place to do business. We are planning to increase the number of services on the e-Biz platform to 26 from the present 14, by the end of this year. Over the period of time, we will integrate all the state and central government services so that there is one paper and one point of payment to make India an easy and simple place to do business."
Mr Kant admitted that the present scenario of doing business in India was extremely unfriendly. He said "India can grow as a manufacturing nation only if we are able to dismantle the myriad of approval systems. It requires a mindset change. And this is a huge challenge".

He said India must use technology to leapfrog by converging and integrating services. He also said human interface should all together be done away with and replaced by technology, to weed out corruption embedded in the system. "Everything should be online, there should be no paper work" he added.

The DIPP Secretary also informed that the Ministry of Commerce & Industry would soon release a list of states ranked on the basis of ease of doing business. "We are trying to build a spirit of competition on ease of doing business among the states.  This is a positive sign. Investors as well as public must know which are  the best and worst performing states.  We will release a list by next week" he said
India is embarking on a strategy of infrastructure driven growth. One of the major challenge for India over next few decades is how fast and meaningful we can make the urbanization process, he said.
Mr Kant said, "We will be doing more construction in the next four decades than what we have done in the last 400 years. And thus the challenge for India is to do a very innovative and a very sustainable model of urbanization. I think how do we recycle our water, how do we do public transportation, how do we manage our waste- are huge challenges for India." 
According to a McKinsey study, by 2050 India will have 700 million additional Indians getting into the process of urbanization. "By 2030 we will see 350 million Indians getting into the process of urbanization. Therefore challenge is that India has to create two and a half Americas by 2050," Mr Kant added.
"Our existing cities cannot absorb this kind of mass migration and therefore we need to build new cities and create modern infrastructure for serve citizens," Mr Kant said, adding, "we need to build cities that are far more innovative and sustainable. Since we do not have abundant supplies of land, energy and water, these new cities have to be compact, dense, vertical, and built on the back of an extensive mass transit system.”

Talking about boosting manufacturing in India, Mr Kant emphasised on the need to improve exports as well. "We cannot just produce for domestic consumption. India can become a manufacturing hub only when the exports will increase and it must grow rapidly. India's share in global trade is very low and it is time for us to penetrate markets overseas with greater vigour and energy," he said.
Prime Minister Narendra Modi launched the 'Make in India' campaign last year to promote domestic production with the aim of increasing the share of manufacturing to 25% of GDP by 2022 from 16% at present. 
Mr Kant said branding was not merely about advertising, but about good product delivery. "Brand-building is all about delivery - the convergence of good advertising, good product and good delivery," he said.  He added that public branding presented greater challenges than corporate brand building. 
"Make in India campaign was all about making India a global player in manufacturing, liberalizing FDI regime, making India an innovation hub and making it a part of the global supply chai," he added.
The major objective behind "Make in India" is to focus on 25 sectors of the economy for job creation and skill enhancement. The initiative hopes to increase GDP growth and revenues. Make in India also aims at high quality standards and minimising the impact on the environment. The initiative hopes to attract capital and technological investment in India.
According to official reports, during September 2014 and August 2015, the Indian Government has received proposals worth Rs1.10 lakh crore ($17 billion) from companies interested in manufacturing electronics in India. In addition, about 24.8% of smartphones shipped in the country in the April-June quarter of 2015 were made in India, up from 19.9% the previous quarter.



Hemen Parekh

2 years ago


Or , if you like , call it :

Truth of Job Creation !

In its poll manifesto ( 25 March 2014 ) , Congress party promised to create 100 million new jobs in 5 years ( ie: 20 million / year )
If elected to power , of course !
This , despite having created only 1.3 million jobs between 2004-2009 ( from 457.8 million to 459.1 million / NSSO report )
But the leaders who drafted BJP manifesto were much more practical / pragmatic

In its Manifesto , BJP said :
" Encourage and empower our youth for Self Employment - incubating entrepreneurship as well as facilitating credit "

Why did it say so ?

Take a look at the following news ( DNA / 11 Sept 2015 ) :

Against 368 vacancies of " Peons " advertized by UP Govt , applications received were as follows :

* Total Number of applicants.............. 20 lakh
{ 5,435 applicants for each post ! }
* No of PhDs.................................... 201
* No of Master Degree holders............ 20,056
* No of Bachelor Degree holders.......... 1,23,000
* No of 12th Standard pass................. 6.00.000
* No of 10th Standard pass................. 8,20,000
{ Minimum prescribed Edu Qualification }

I suppose these are those 20 lakh unemployed youth who registered on the UP Employment Exchanges , within the first 7 months of Shri Akhilesh Yadav forming the SP government !

Of course , those not getting appointed as Peons , will continue to receive every month , Rs 1,000 , by way of Unemployment Allowance , earlier announced by SP Govt

Now , if " Providing Jobs / Employment " , is a " State Subject " , then SP Govt in UP , may want to stop this dole-out , and replace it with the " Start Up Act - 2015 " described in detail on :

{ A New Economic Order ? aka " Start Up Act - 2015 " }

It is time to dispel the Myth that either Industry or Government can ever succeed in creating 12 million new jobs each year !

hemen parekh
14 Sept 2015

Hemen Parekh

2 years ago


China is known as the " Factory " of the World
India is known as the " Back Office " of the World
Can India become the " Back Factory " of the World ?
Wrong question !
Right question is : WHEN can we become the " Back Factory " of the World ?
Answer is " hiding in plain sight " !
This week , an astronaut , sitting in a satellite 400 km above the earth and hurtling through space at 16,000 km per hour , operated a robot on the earth
Earlier , scientists sitting in NASA space centre or in Shri Harikota space centre , have operated Mars Rovers / MOM ( Mars Orbital Mission ) remotely
From a distance of millions of miles
And soon , astronauts will be sending emails to earthlings from millions of miles away , using " Space Internet " on their Mobile phones
Invariably , each such team of scientists , comprised Indians !

So , WHEN can our scientists - and software Start Ups - enable Indian workers , sitting in Hyderabad / Chennai etc , to operate / manipulate , machinery in factories of Europe / America / China ?

I believe this can become a reality by 2020 , if Central Government and State Governments , just get out of the way of our scientists / Start Ups and leave them alone !

Then tell them :

[ " You are our next generation of Freedom Fighters .
Free our millions from poverty / starvation / jobless depression / ignominy / suicides
Like war - ravaged people of North Africa , Indians cannot invade Europe / Australia / Canada , in search of jobs / better life
We depend upon you to bring the jobs to India - jobs such as ,
* Operating Machinery in Factories abroad
* Controlling Air Traffic at Airports around the World
* Operating upon patients in Hospitals , all over
* Teaching students in Schools , in remote Africa
* Any job that currently requires immediate presence of a worker

And , if you set up a " Back Factory " , you don't need to pay Corporate Income Tax for next 10 years !

Simply register on web site of Income Tax Department as a " Back Factory " owner and file annual " Zero Corporate Tax Return " ]

When this happens ,

> Millions of skilled Indian workers will operate factories around the World ,
sitting in , internet connected " Back Factories " in small Indian towns
> Foxcon will not need to replace its high-wage Chinese workers with one
million robots ( as officially announced sometime back )
At half the wages of those Chinese workers , Indians will operate Foxcon
factories , all over the World , remotely !
> " Contract Labour Act " will need to be replaced with " Back Factory " Act
> " Minimum Wages Act " will need to be scrapped !
> India will not need to fight with WTO on " Manpower / Service Exports "
> " Make in India " will morph into " Make from India "

I hope NDA Ministers and members of NITI Aayog will ask , Narayan Murthy / Sam Pitroda / Azim Premji / Sundar Pichai / Satya Nadela / Ray Kurzweil etc :

" How soon can this be done ? How can you help ? "

hemen parekh
10 Sept 2015

J Pinto

2 years ago

India will be like a developed nation.

The date was projected as sometime in 2045 assuming 8.5% (using the old methodology) GDP growth year on year.

Given a slowdown to 5.5% (using the old methodology) we now need to extend the date by a few more decades.

Are the young a restless youth of the nation ready to wait until then?

No. Not unless they all are made to practice Yoga and Meditation every day.

Hemen Parekh

2 years ago


On 05 Sept 2015 , I had an opportunity to listen to Shri Amitabh Kant ( Secretary - DIPP ) at Jaihind College , Mumbai

Topic was :
How can ordinary citizens contribute for the success of Make In India ?

Here are a few revolutionary IDEAS that he laid out , in respect of ,
" Ease of Doing Business " in India :

* All interactions with Industry Ministry to become online / digitized

* No industrialist / businessmen need to visit Udyog Bhavan , ever

* A single window application / clearance of online Investment proposals

* Industry Ministry will internally co-ordinate with all other Ministries

* Investment projects will be monitored thru Project Management Software

* Project Status Reports will be visible to public on a dedicated web site

* No need for any permission / approvals for Start-Ups

* No physical interaction of tax-payers with Income Tax officers

But , as far as contribution of ordinary citizens is concerned , he had only one advice :

" Branding must not be confused with glossy / virtual / animated
advertising / publicity on TV or on Social Media
Branding is the REAL user experience on the ground of a product / service
Eg :
Not throwing garbage on the streets , is also branding of Make in India
Citizens must not look up to the Government for directions on everything
There is urgent need to put an end to the dependency on " Sarkar Maa-
Baap " culture
Let each citizen think up of his own unique contribution to Make in India "

I was reminded of a song from an old Hindi film ( free translation ) :

" The darker and depressing the long night ,
the brighter and colorful will be the dawn "


hemen parekh
07 Sept 2015

Court to hear Koda plea seeking Manmohan's summoning September 21
 A special court on Friday set September 21 for hearing the CBI's reply on former Jharkhand chief minister Madhu Koda's plea seeking summoning of former prime minister Manmohan Singh in the coal block allocation case involving Jindal Steel.
Special Judge Bharat Parashar listed the matter for September 21 after special public prosecutor R.S. Cheema submitted that the Central Bureau of Investigation will want to know the opinion of other accused on Koda plea before advancing its argument.
The court directed other accused to file a reply on the plea by September 21.
Koda has filed a plea last month seeking summoning of Manmohan Singh in the case.
In his plea, he said: "Materials placed by the CBI shows the said conspiracy, if any, cannot be complete without the involvement of the (then) coal minister (Manmohan Singh) who had the final say in the entire allotment."
He also sought summoning of the then energy secretary Anand Swaroop and the then mines secretary Jai Shankar Tiwari, saying they were part of the three-member sub-group formed by the Jharkhand government to evaluate the pleas of firms and suggest suitable application for recommendation by the state.
The court was hearing a case related to the allocation of Jharkhand's Amarkonda Murgadangal coal block to Jindal Steel and Gagan Sponge.
Apart from Koda, Congress leader Naveen Jindal, former union minister of state for coal Dasari Narayan Rao, former coal secretary H.C. Gupta and others have been named as accused in the case.
They have been charge sheeted for criminal conspiracy and cheating as well as under the Prevention of Corruption Act.


Nifty, Sensex within days of sharp short-term rally – Weekly closing report

Nifty will bounce back sharply, around middle of next week


We had mentioned in last week’s closing report that Nifty and Sensex are still under pressure and that Nifty has to stay above 7,900 for an upmove.  The major indices in the Indian stock market have declined by 4% over the week ended Friday, 4 September 2015.  Investor sentiments were dented by global cues on Friday.



On Monday, the market suffered marginal losses. Despite hopes of healthy economic expansion data, the slide in Asian bourses and a weaker rupee dented the Indian equity markets during the mid-afternoon trade session on Monday. Analysts pointed out that the negative cues emanating out of Asian markets, especially due to the slide in the Chinese markets, made investors reluctant to chase stocks, even though they have declined sharply. Sector-wise, capital goods, automobile, banks, consumer durables and fast moving consumer goods (FMCG) came under heavy selling pressure.
On Tuesday, most of the indices in the Indian stock market suffered a decline of more than 2%.  Almost all the sectors were trading in the red. Heavy selling pressure was seen in metal, banking, realty and consumer durables sectors. The slide in Asian markets and weak macro data sobered investor sentiments, leading the Sensex to close 2.23% down. The Q1 GDP came in at 7%, showing signs of slowing vis-a-vis the 7.5% expansion in the quarter before. But the growth was much higher than 6.7% registered in the first quarter of the last fiscal. The Nikkei India Manufacturing PMI (Purchasing Manufacturer’s Index) for the last month stood at 52.3. This was marginally down from July's 52.7. An index reading of above 50 indicates an overall increase in the manufacturing sector, below 50 an overall decrease.
On Tuesday, sector-wise, all 12 sub-indices of the BSE ended the day's trade in the red. The S&P BSE banking, automobile, capital goods, consumer durables and healthcare indices came under intense selling pressure.
The indices in the Indian stock market did not improve on Wednesday and closed with losses of 1% and higher. The initial gains of over 240 points in the S & P BSE Sensex came on the back of the government's decision that minimum alternate tax (MAT) will not be imposed on foreign portfolio and institutional investors. The bulls could not sustain their buying due to continued weakness in the Asian markets coupled with less-than-expected macro data.
On Wednesday, information technology (IT) index rose by 125.83 points, technology, entertainment and media (TECK) index gained by 54.83 points and fast moving consumer goods (FMCG) index rose by 47.82 points.
On Thursday, a rebound in global exchanges coupled with notification of the latest reform in the retrospective tax regime buoyed investor sentiments. There was a rally in the Indian stock markets and the major indices gained 1%-2% in Thursday’s trading. Further, a rebound in Asian markets and rupee's relative strengthening had also supported the markets gains, on Thursday.
Expectation of an interest rate hike in the US, strengthening crude oil prices and weakening of the rupee value together dented investor sentiments, which led to a severe decline on all the major indices on Friday. Analysts cited the upcoming US non-farm payroll data as the main trigger for the downward trajectory of the markets.  The markets were nervous due to the fact that a strong macro data could influence the US Fed's rate decision expected on September 16-17.  According to the US Bureau of Labour Statistics, the total non-farm payroll employment increased by 215,000 in July – with the unemployment rate at 5.3%. The US Fed is expected to announce its decision to hike interest rates after a decade or so of easy monetary regime with interest rates pegged at near zero levels during its policy meet scheduled on September 16-17.
High interest rates in the US are expected to lead away the foreign portfolio investors (FPIs) from emerging markets like India. It is also expected to dent business margins as access to capital from the US will become expensive.
Sector-wise, all the 12 sub-indices of the BSE were trading in the red. Intense selling was observed in banking, healthcare, automobile, capital goods and consumer durables stocks on Friday.


Out of the 27 main sectors tracked by Moneylife, top five and the bottom five sectors for this week were:



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