Chinese mobiles continue to flood Indian market with
Mobile handset maker China Wireless Technologies has tied up with Reliance Communications Ltd (RCom) to launch its dual-SIM smart phone in India and aims to earn around Rs8 billion over the next five years.
After the International Mobile Equipment Identity (IMEI) number dispute and concerns raised by Indian security agencies, Chinese mobile makers seem to have revised their strategy. After flooding the Indian market with their cheap (both in quality and rates) handsets, Chinese mobile manufacturers are now mainly using domestic companies to promote their products.
In the past few months, many companies have entered the domestic mobile market with their "own" brand, but in fact all these handsets are procured from China at low rates and then sold using a different brand name. Although this method is not new, what is more important is the after-sales service that is not easily available for such equipment.
Hong-Kong stock exchange-listed China Wireless Technologies' Indian subsidiary Coolpad Communications has signed an exclusive distribution agreement with RCom's retail subsidiary Reliance Webstore and the handsets would be available in the market under the ‘Coolpad’ brand name.
China Wireless unit Yulong makes highly popular Yulong Coolpad smartphone models that are feature-rich and are mostly on dual technology that is on GSM + GSM or CDMA + GSM. Yulong's recently launched 3G mobile handset 'Coolpad N900' is being marketed in China with the title "iPhone Killer.”
Earlier, many companies, especially RCom and Tata Indicom, used to buy CDMA handsets in bulk from Chinese companies like ZTE and Huawei and sell it under their brand name. ZTE has sold over 25 million handsets in India through operators such as RCom, BSNL, Tata Teleservices and Vodafone. Now ZTE is targeting the GSM handset market in India.
The Indian mobile handset market is estimated to be around Rs26,000 crore, dominated mostly by Nokia, Samsung, Sony Ericsson, LG and Motorola besides HTC and Blackberry. Other brands include, Haier, Bleu, Spice, Videocon, Philips and some smaller brands like Simoco, Kyocera, Sagem, Micromax, Fly, Huawei, Xenitis, GeePee and Usha. Bird International and Kejian are present in India since 2003 and retail their handsets through their partners Agrani Convergence Ltd and Ragarhia group, respectively.
A few months ago, Essar group's Mobile Store launched China-made 'Ray' brand handsets. There are some companies which import Chinese handsets with IMEI number and sell it under their own label, like Maxx, Fortune, Karbonn and Olive.
Although these made-in-China handsets offer value for money to price-conscious Indians, there are some concerns as well. Mainly, these handsets do not offer any warranty or guarantee and there is no after-sales service available. In case your handset becomes "ill", then you can't get it repaired easily, as the spares and parts of these handsets are not available.
I used a Haier handset sometime back and one fine day it stopped working. The problem is minor, but despite running from pillar to post at many authorised service centres, the handset is still ‘dead’.




5 years ago

Items made is China by unknown companies are usually of better quality than those made in India by unknown companies, even if it is a lot cheaper...
It would be better if we decide to learn from the Chinese instead of hating them.
BTW, even your Nokia/Blackberry handset is most likely to made in China!

manoj kumar

6 years ago



6 years ago

unnecessary hype and hate of the china cheap brands.the same vicious stories were prevalent in the 70s when the upstarts of the day like honda and toyota were new kids on the block. i've had bad experience with samsung and nokia. and no problems with micromax. electronic goods quality is a nebulous idea.if they work they work.its not like they are perishable commodities. get a clue,the mobiles wouldnt sell if people didnt see value for their buck

Plant waste to sugar, the Novozymes way
Novozymes, the largest manufacturer of industrial enzymes, has finally discovered what we have been looking for. More than twenty companies have been working on this technology but till date they have failed because they could not break through how enzyme can treat lignin. Novozymes has prepared an enzyme cocktail that can break down the fibrous material into glucose that can be converted into oil and plastics.
Billions of tonnes of cellulose (stems of trees, branches, weeds and biodegradable waste) that used to be converted into coal and crude under heavy pressure and temperature under Earth’s surface, is now readily available as a potential source of glucose. Under Earth’s surface, it gets converted into hydrocarbons. But now the new technology can convert it into sugars through enzymatic reactions.
All plant structures are composed of many-linked chains of sugar, cellulose and hemicellulose which are surrounded by lignin. Lignin is a glue-like carbon molecule that holds these sugar polymers together. Lignocellulosic material is the largest component of plant matter by weight. Both cellulose and hemi-cellulose are long chain polymers made up of individual sugar molecules.
The cellulose chain splits into glucose (a six carbon sugar known as ‘C6’) and hemi-cellulose breaks down into xylose (a five carbon sugar, known as ‘C5’). They can be easily converted to sugar through hydrolysis where they get hydrogen and oxygen. The molecular formula for glucose or fructose is C6H12O6 and table sugar or sucrose is C12H22O11. Though cellulose is found in greater proportions than hemi-cellulose, the relative amounts of each within a plant depends upon the kind of plant and its age.
Cellulose is associated with lignin and pentosans and resists biodegradation. That is the reason that why dead trees take several years to decay even in tropical rainforests. A typical waste lignocellulosic material contains less than half cellulose, most of the remainder consisting of roughly equal quantities of lignin and pentosans.
A combination of enzymes is needed to degrade this mixture. These enzymes are comparatively unstable of low activity against native lignocellulose and subject to both substrate and product inhibition. Consequently, although many cellulolytic enzymes exist and it is possible to convert pure cellulose to glucose using only enzymes, the cost of this conversion is excessive.
And now Novozymes is the first company that has demonstrated economical conversion of plant waste to sugar through enzymes. It is likely to make commercial quantities of the new enzymes and will be ready for volume production by next year.Dhruv Rathi [email protected]


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