New Delhi: Corporate lobbyist Niira Radia was today questioned by the Central Bureau of Investigation (CBI) here in connection with the second generation (2G) spectrum scam, reports PTI.
Official sources said a team of CBI reached Ms Radia’s farm house at Chhattarpur area at about 10 am to question her on several issues including her alleged involvement in the spectrum allocation.
The CBI sleuths had earlier carried out searches at Ms Radia’s residence and the premises of her firm, Vaishnavi Communications, here.
The Enforcement Directorate (ED) has also grilled her on allegations of money laundering.
Ms Radia hit the spotlight after her taped telephonic conversations with various influential people including industrialists, politicians and journalists became public.
The Supreme Court is closely monitoring the multi agency probe in the allocation of 2G spectrum to certain telecom firms.
The apex court has asked CBI and ED to submit status reports on their probe to it by 10th February, when the 2G spectrum case will come up for hearing.
The Comptroller and Auditor General of India (CAG) in its report to the Parliament had said that the allocation of 2G spectrum at under-valued prices had resulted in the loss of Rs1.76 lakh crore to the exchequer.
New Delhi: The government today said prices of onions are likely to remain high for the next three weeks, but the situation is likely to improve thereafter in the wake of its move to ban exports of the commodity, reports PTI.
“Onion prices will remain high for the next three weeks and the situation is likely to improve only after two-three weeks. Ban on onion exports should help reduce the prices,” agriculture minister Sharad Pawar said today.
Yesterday, the government decided to suspend onion exports till 15th January in the light of skyrocketing prices of the commodity, which have jumped to around Rs60-Rs70 a kilo due to “hoarding and speculation”.
The prices of onions have soared to Rs60-Rs70 per kg in retail markets in Delhi and many other important cities of the country from Rs35-Rs40 just a few days ago.
The buddies reunion story for the new Hero bike ad is a good insight. The commercial only suffers a little in the execution
Actually, I don’t know whether to say ‘Hero’ or ‘Hero Honda’. Guess with the dosti between the two auto majors done and dusted, one must only say ‘Hero’, but that sounds a bit incomplete, having been used to utter the full name. Also, er, ‘Hero’ only cues bicycles… but that’s an image battle for the proprietor to fight. Meanwhile I’ll stick to ‘Hero Honda’, because that’s what the ad says.
Hero Honda Splendor NXG is now positioned as a ‘Friendship’ bike. And the commercial is the story of friendship between three ‘chaddi yaars’ who reconnect many years later to relive the magic. The idea is a cross between the movies ‘Rock On!’ and ‘Dil Chahta Hai’.
The three childhood buddies, who are young adults now, itch to get together once again and re-live their wonder years spent in a small town. So, just as they used to fool around on the streets as kids, they meet again on a rainy day, riding their Hero Honda Splendor NXG bikes. And bond all over again. The soundtrack is a remixed, techno version of the ancient Hindi film track, ‘Gaadi bulaa rahi hai’. The voice over sums up the re-union: ‘Jitni door yaari jaaye, utni door gaadi jaaye’.
Must say it’s a good insight. And I say this despite buddies hanging out together is de rigueur in bike ads. Two reasons: One, in this age of heavy migration from small towns to metros, and from metros to metros, youngsters do yearn to relive special moments of childhood. Two, thanks to social networking sites, school and college re-unions are happening dime a dozen these days, and re-bonding with long last buddies is the new fad. The idea therefore is emotional and relevant in current times. So, thumbs up on that front.
Where the commercial suffers a bit is in the execution. The editing is patchy and disjointed. And too many extra characters and elements (and this includes a needless running commentary) have been added, and these dilute the emotional quotient. And emotion is EVERYTHING in this idea.
They should have stuck only to the three dudes and their interactions and we would have had a far superior ad film.
Anyway, only one question now remains. Whether Mr Hero and Mr Honda will also miss each other one fine day? And re-unite on a rainy day over their Hero Honda Splendor NXG bikes? Only time will tell!