Citizens' Issues
Campaigns against unethical cosmetic products ads
Two campaigns have been launched in Delhi against unethical and misleading advertisements of cosmetic products, skincare experts said on Monday.
 
'Swachh Twacha' and 'Chalein Gaon Ki Aur' have been launched by the Indian Association of Dermatologists, Venereologists and Leprologists (IADVL). It would raise awareness against the social stigma related to skin diseases in the society.
 
"The issue of removing fake concepts of cosmetics to overcome skin diseases, including leprosy and vitiligo, especially in rural areas and villages, have become important. People were being misled through anti-ageing and anti-marks advertisements," said Rohit Batra, IADVL joint secretary.
 
Batra is also a senior dermatologist at the Delhi-based Sir Ganga Ram Hospital.
 
IADVL president Venkatraman Mysore said: "The 'Chalein Gaon Ki Aur' is an initiative to conduct skin health camps in villages, schools and rural areas where people do not have access to good dermatologists."
 
"People should not get influenced by advertisements of skincare products shown on TV," he said. 
 
It will soon launch a mobile app to provide access to skincare for people in remote areas, according to the IADVL.
 
Venkatraman urged the government to form strict regulatory mechanisms and implement laws to stop the racket of organised quackery prevalent in the medical profession.
 
He said that due to mushrooming of uncertified skincare clinics, dermatological, laser and skincare-related malpractices were rampant.

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Airtel makes voice calls free for broadband customers
Bharti Airtel on Monday said it has launched round-the-clock free voice calls to any network in the country for its broadband customers.
 
The company has launched two voice calling packs for its broadband customers, offering unlimited free voice calls to any number in India on any network, both fixed line and mobile, round-the-clock.
 
Launched exclusively for broadband users, the offers are available only for non-commercial use, a company statement clarified.
 
"Customers can enjoy unlimited free local calls with the pack priced at just Rs.49 per month and unlimited free STD plus local calls at just Rs.99 per month to any network, anywhere in the country to both landlines and mobile phones round the clock," it said.
 
At present, the company provides fixed-line telephone and broadband services for homes as well as offices in 87 cities pan-India.
 
"The product offerings include high-speed broadband on copper and fiber and voice connectivity for the home segment," it added.

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