Citizens' Issues
Brave new wired world: Earthquake, tsunami in Japan trigger social networking avalanche

Social networks open their cyber-doors to help rescue people in distress and disseminate information in these critical times when most other means of communication have broken down

It was a Friday that Japan will always dread. On 11 March 2011, nature unleashed a furious attack on the busy islanders, a 9.0 magnitude quake that sent tremors through the islands, just after lunch time. The quake set off a devastating tsunami that washed over north-east Japan, leaving everything in shambles in a few minutes.

Even as the resilience of the Japanese people shone through in their concern and care for each other in this moment of despair, another defining event took shape through the airwaves and the optic cables that run over the seabed. The immediacy and intensity with which social networks responded to the situation enabled the world to learn about the disaster and the people in the eye of the storm, at a pace that was unfathomable just a decade or so ago.

Seconds after the disaster struck the islands, thousands of netizens took to the social networks and online forums to share information, communicate with friends and family, reach out to people and express solidarity with those affected by the situation.

Twitter has over 10 million active users in Japan, which put the micro-blogging website at the forefront of the flood of information vetting the appetite of the worried millions. In fact, Twitter posted a guide in Japanese and English to assist people under duress with tips and resources to help them survive through the situation. It also offered a list of the most widely used hashtags to tweet about the disaster, helping users search for tweets from friends and family. According to Poynter, the hashtags #tsunami and #prayforjapan were trending thousands of tweets per second in the immediate aftermath.

Facebook too had its share of conversation, but then it does not enjoy the scale of success in Japan which it does elsewhere in the world. While a lot of international conversation was being written on the walls of Facebook, the Japanese themselves were flocking to Mixi, the leading social networking site in Japan. Mixi has over 20 million users in Japan and it was the first place where the devastated people rushed to, looking for messages from people living around the epicentre of the earthquake and in the path of the gigantic tsunami waves.

In the absence of telephone lines, Skype became the preferred tool for voice and visual communication between people inside Japan and to communicate with families living overseas. Japan has been at the forefront of technological evolution, and in this instance, the smart phones, tablets and netbooks enabled citizens to harness the technology at their disposal, to connect with people, or in many cases to search for them through the wires.

Google, the world's most recognisable entity on the Internet, probably had the most significant response among the various online communities working to alleviate and share the pain of the Japanese. Google introduced a 'person finder app' to help trace and connect people apart from a slew of other measures to aid the Japanese. At last count, the site was tracking about 326,300 records.

Google took it a step further by launching a crisis response page, consolidating all the tools and resources related to the crisis on one page. The effort to digitise the list of people inside shelters by offering to receive details to an email address set up specifically for this purpose also drew enthusiastic response. Google collected these details manually into the person finder app, helping to grow the database and connect an ever-increasing number of people.

Within hours of the quake, Google managed to broadcast home-made videos on the 'Citizen Tube'  channel of YouTube. has been at the forefront of crisis response during the disasters in Haiti, Chile and recently in New Zealand as well. Google's crisis response team is a dedicated bunch of engineers constantly working to improve the means available to respond to a crisis and disseminate information in the most sensitive manner.

No matter the form of the response, it is becoming clear that a wired universe is weaving itself into the fabric of our evolution. If the means with which we communicate with each other in the moments that truly define our existence are any indication, social networking is undoubtedly the primary tool of
long-distance communication for the current generation.




6 years ago

the lesson i learnt from this article is that babus and govts cannot do disaster management than private social networks.we dont need elaborate govt set ups and looting of the taxpayer to set up NIAs and othe UIDAI and other bureaucratic booboos.all we need is freedom for the people to express their economic and social creativitiy -unshackled by idiotic regulators.

Range-bound opening for Indian shares likely: Tuesday Market Preview

The ongoing strife in West Asia threatens to prolong crude supply disruptions from Libya and as protests in Yemen intensified

The local market is likely to open range-bound as the Asian markets are trading with marginal gains as concerns about spiralling crude prices due to the ongoing turmoil in West Asia continues to weigh on investors. However, progress by quake-hit Japan kept the positive momentum going. Wall Street closed in the green on Monday, buoyed by the AT&T acquisition of T-Mobile USA. The SGX Nifty was up 11.50 points at 5,398.50 against its previous close of 5,387.

The domestic market opened in positive territory yesterday on support from its Asian peers, which were in the green in morning trade. The indices were pushed into the red as investors resorted to profit booking early in the day. However, the damage was limited and the market turned positive in late morning trade on support from healthcare, auto and fast moving consumer goods stocks.

The indices touched the day's high in noon trade with the Sensex breaching the 18,000 levels and the Nifty touching 5,409. But the market could not sustain those levels and pared some gains. Continuing to trade sideways, the market dipped into the red again in the last half hour and closed lower for the third day in a row. The Sensex settled 40 points lower at 17,839 and the Nifty closed at 5,365, down nine points.

Markets in the US closed with good gains on Monday, supported by the AT&T’s acquisition of T-Mobile USA for $39 billion, touted to be the biggest merger & acquisition deal this year. Financial stocks gathered strength after the Treasury Department said it plans to start selling off the $142 billion portfolio of agency-backed, mortgage-backed securities it had purchased during the slowdown.

In economic news, the National Association of Realtors said that sales of previously owned homes fell 9.6% to a 4.88 million annual rate in February, more than analysts’ expectations.

The Dow surged 178.01 points (1.50%) to settle at 12,036.53. The winning streak is the Dow’s strongest three-day run since September. The S&P 500 gained 19.18 points (1.50%) to 1,298.38 and the Nasdaq rose 48.42 points (1.83%) to 2,692.09.

Markets in Asia were trading mostly higher engineers made progress in stabilising a nuclear power plant that was crippled by the recent earthquake in Japan. However, worries about the ongoing tensions in West Asia kept investors guarded.

The Hang Seng gained 0.11%, the Jakarta Composite added 0.02%, the Nikkei 225 jumped 2.94%, the Straits Times climbed 0.06%, the Seoul Composite rose 0.44% and the Taiwan Weighted surged 0.72%. On the other hand, the Shanghai Composite declined 0.63% and KLSE Composite shed 0.01%.

Oil rose for a second day in New York as Allied airstrikes in Libya threatened to prolong a supply disruption from Africa’s third-largest crude producer and as protests intensified in Yemen.

Crude for April delivery rose 33 cents to $102.66 a barrel in electronic trading on the New York Mercantile Exchange in morning trade in Singapore. Yesterday, it rose $1.26 to $102.33, the highest settlement since 10th March. The April contract expires today.

Brent oil for May settlement gained 54 cents, or 0.5% to $115.41 a barrel. It climbed $1.03, or 0.9%, to end the session at $114.96 a barrel on the London- based ICE Futures Europe exchange on Monday.

Back home, finance minister Pranab Mukherjee is likely to table a Constitution Amendment Bill in Parliament to facilitate implementation of Goods and Services Tax (GST). The Bill will facilitate implementation of a new tax regime that subsumes levies like excise, sales and service tax.

The Union Cabinet had given green signal to the Bill on the GST and the finance minister could table it in Parliament on Tuesday, sources said. The Bill is likely to be referred to the Parliamentary Standing Committee for scrutiny.


RInfra offers air-conditioners, ceiling fans and T5 tube lights at discount in Mumbai

The Anil Dhirubhai Ambani Group company plans to make available energy-efficient gadgets at lower prices, like it did in 2006-07.

Reliance Infrastructure Ltd (RInfra), after experimenting with an energy efficiency drive a few years ago, has now come up with another scheme, 'Change for Mumbai', under which it will distribute energy-efficient electrical items like air-conditioners and ceiling fans at discounted prices to its subscribers.

The Anil Ambani-led company said it will distribute split air-conditioners and ceiling fans, which have five-star ratings, to its consumers at a discounted price under its 'Change for Mumbai' campaign. Earlier, in 2006-07, the company, under a campaign called 'I will, Mumbai will', claimed to have distributed around six lakh compact fluorescent lamp (CFL) bulbs to its customers.

"The original price of a CFL bulb at that time was Rs162 and we provided it to our customers at Rs81 per piece. Under the scheme, we charged Rs9 per month for nine months to consumers, who procured the bulb. In addition, a consumer, who had paid Rs9 per month for first seven months without fail, was given a waiver for the last two months charges," explained Vivek Devasthali, general manager for corporate communications, RInfra.

RInfra bought the CFL bulbs from Bajaj Electricals Ltd for its 'I will, Mumbai will' scheme during 2006-07.

According to a statement, RInfra, in its new campaign, would distribute air-conditioners and ceiling fans, which have five-star ratings, on a pilot basis in Goregaon (West) and Kandivali (West) areas of suburban Mumbai. However, since the scheme was launched just a month ago, it is not appropriate to comment, said Mr Devasthali.

RInfra has collaborated with LG Electronics, Havells and Osram for supplying split air-conditioners, ceiling fans and T5 energy efficient tube lights, respectively under its new scheme.

According to Mr Devasthali, the company is offering these gadgets to its customers at big discounts. "We are offering big discounts for our consumers. For instance, the original price of a T5 energy efficient tube is Rs750, while we are procuring it at Rs350 from Osram and offering it at Rs150 to our consumers," he said.

There is still no clarity on the selection of customers for the new offer from RInfra.

According to a source close to the developments, this offer is limited to only a few selected customers of RInfra. For this, the customer has to register his/her name on the company's website, after which RInfra would select the names of the 'lucky' customers. He said distributors will offer discounts on tube lights, bulbs, ceiling fans and air-conditioners to consumers, while RInfra will pay the difference between the original and discounted price to the distributor or supplier.


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