Birla Sun Life AMC launches Khushaali ki Gaadi

A first of its kind approach to investor education from Birla Sun Life AMC

Birla Sun Life Asset Management Company Ltd (BSLAMC) has launched its unique investor education campaign christened ‘Khushaali ki Gaadi’. This is a first of its kind initiative that aims to create awareness amongst investors about importance of mutual funds.

Dedicated vans with prefixed route visit select spots in the cities at a fixed time, week after week. These vans dedicate their time to resolve investors queries so that they can take well informed decisions regarding planning of their investments. There is extensive use of state of the art technology like mobile calculators, financial messages through SMS and out-bound dialer, and radio to create awareness about the initiative.

A Balasubramanian, CEO of BSLAMC said, “By enhancing knowledge of investors about various investment vehicles, the campaign will enable them to choose investment options that best suit their financial needs by enhancing wealth creation. The aim of this campaign is to drive financial awareness in the country and educate people about the mutual fund opportunity available to them.”

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DSP BlackRock MF launches 12 months fixed maturity plan

DSP BlackRock MF new issue closes on 3rd November

DSP BlackRock Mutual Fund has launched DSP BlackRock FMP - Series 18 - 12M, a close-ended income scheme.

The investment objective of the scheme is to seek to generate returns and capital appreciation by investing in a portfolio of debt and money market securities. The scheme will invest only in such securities which mature on or before the date of maturity of the scheme. The tenure of the scheme is 12 months.

The new issue closes on 3 November 2011. The minimum investment amount is Rs5,000.

CRISIL Short Term Bond Fund Index is the benchmark index. Dhawal Dalal is the fund manager.

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ZEEL’s broadcast arm promotes Ashish Sehgal as sales head

Ashish Sehgal will take over the mandate form Joy Chakraborthy, but will head only the broadcast business

Ashish Sehgal is promoted as new sales head, broadcast business for Zee Entertainment Enterprises Ltd (ZEEL). Sehgal will take over the mandate form Joy Chakraborthy, but will overhead only the broadcast business unlike Chakraborthy, who was responsible for both print and broadcast. Chakraborthy had quit ZEEL as executive director, revenue and niche channels, in October, to join TV Today Network as CEO.

Sehgal joined Zee Network’s ad sales in 2006. During this tenure, he was head of ad sales at the media company for the northern region for its entire bouquet of channels and reported Chakraborthy in his capacity. Sehgal began his career in broadcast media with Times FM, where he was part of the core team formed to set up group's radio channel in 1994. He then ventured in television with Univista TV before joining STAR Goldas the head of north region. He was later promoted as national head, India for STAR Gold.

Also, Jitesh Rajdeo has been asked to continue his responsibility asRevenue Head, Ad Sales for the ZEEL’s print arm, the responsibility that until recently lay with Chakraborthy.
 

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