BigRock: The first-mover advantage

BigRock is in the business of getting your business going on the internet. The ads do the job of simply and cheerfully telling consumers that BigRock can make it work for them

The BigRock guys are on to a sound business idea. And being the first off the block, they ought to reap in rewards. Their business is to get your business going on the internet, that too at dirt cheap rates. Only Rs99 for a website, though the qualifier 'Starts at Rs99' portends much larger payouts.

Basically, BigRock provides business solutions which involve creating websites for wannabe entrepreneurs. With a personalised touch. There are four commercials on air, and the route used is humour. And as you can imagine, they feature entrepreneurs who deal in off-beat businesses. And the ads are about how they use their websites to prosper and grow.

The funniest one features a loan recovery agent, as he shoots out hot tips on how he recovers dues from defaulters. This includes public shaming, eunuchs and fake policemen. There's another one that features a housewife who's opened up a school for training maids. The execution of the 'coaching' sessions is pretty hilarious. The third one involves acting classes and the fourth is about a South Indian businessman who's started a nut manufacturing unit… the last two are not really funny, though they try very hard to be.

I am okay with the ads. While they would have been a lot funnier if they had featured totally absurd, incredible businesses (a maid training institute and a recovery agent are real businesses), they do the job of simply and cheerfully telling mass consumers that BigRock can make it work for them. The message of simplicity is delivered well, and that's important. 'Arre yaar, yeh toh mein bhi kar sakta hoon!' is the desired response from the ads, and that should happen.

But what's most exciting is the business idea itself. A personalised biz website at throwaway rates is a proposal that hasn't come too soon (wonder why no one thought about it so far). With net connectivity in India growing at a fantastic pace, this could be a super future dhandha. And being the first mover, BigRock is clearly going to benefit.

I have a business idea too. Wonder if BigRock will help me put out a website. As a journalist, I offer to pass on sensitive political information to lobbyists. I offer to help 'convenient' ministers find the right cabinet berths. I offer to plug corporate clients in my media writings. And I offer to help clients get favourable judgments in sticky court cases. The website will surely rock! Rock big!



JV Chary

6 years ago

This is not about the ad you covered.This is about an ad which I found irritating.
Two small kids, talking about whether they are boy friend girls friend. The boy says girl friends are demanding.
she says I only want Mc aloo tikki.
So the boy pats his pocket and say OK.
At this age, girl friend to be treated.
Also TVS bike, shows "balance" and on the road doing acrobatic being done by pillion driver girl.
I am writing this to you, for comments and if you can, do something about it since you are covering ads. Such ads ougth not to be aired.


6 years ago

"I doubt company can recover money of advertisment. better they shoul pass on same benifit to end customer"



In Reply to Rahul 6 years ago

WHo is the bigger joke here - the company or the article written on the company?

Jayesh Shah

6 years ago

Hello Author

BIG ROCKS is Complete FLOP ROCK they are fooling people with there Adds which is going on Ads i have book my website with them INR 99.. and then they said its INR 99 Month

then after that when i start work then show me some bullshits design which is like KG kids can design

then i asked for more quality work they said .. you have to pay more which is INR 20,000

After i paid them amount they have show me some Cartoonish site which is really seems that there designers are lost.. and they dont have imagination power

They have given me Email Service which is always down, mail deliver fail

there support 24 hours which take reply 24 hours :)

So i'll suggest everyone please beware i have lost my money.. you can save it

Jayesh Shah

Rakesh Torani

6 years ago

kya chutiya bana rah aa hi

Sandeep Shetty

6 years ago

I think bigrock is doing a great job of creating awareness amongst the masses about such services and prices. Web design companies in my experience charge a lot more for everything - be it domain registration and hosting services or be it simple changes in web templates and content. I'd also trust big rock more as they have their own servers and provide 24 hours support on an Indian phone number.



In Reply to Sandeep Shetty 6 years ago

Perhaps, selling Do-It-Yourself Design for 99 rs a month and selling web templates for 249 rs a month, is also public service by Bigrock in your opinion!


In Reply to Dinipc 6 years ago

Looks like paid article.. Directi folling to big reseller base by creating such dummy company. looks like directi losing charm and business reputation.


6 years ago

I forgot to mention in my post that apart from a poorly researched article by an ignorant writer, there is also the possibility of this being a "Paid Article". This seems to be the most plausible explanation for such shoddy reporting.


6 years ago

Very poorly researched article.

BigRock sells domains registrations, a service with extremely squeezed margins, and if not managed well/efficiently, perhaps a loss-making service.

It also sells web hosting, at high rates compared to other hosting service providers (such as and at exhorbitantly high rates compared to countless mom-and-pop hosting service providers.

One more service it sells is web design. At the rate of 99 per month (1200 per year) for a Do-It-Yourself design service, BigRock is almost a fraud. And at 249 per month for a personalized design (3000 per month) - which is a bit more than a web template - is a total rip-off.

The writer, apparently, has no knowledge of the website business in India today. Freelancers provide the same services for a pittance. Small web design service providers do the same for a little more. BigRock is just a scaled up version of the same idea, with a whole lot of overheads!!!



In Reply to Dinipc 5 years ago

Dinpin, you mentioned Answerable, for your information, Answerable and Bigrock are just same company which fooling with 3 - 4 different names to people.

It is all Directi Group, which do business in atleast 3 - 4 names, so by any means they want to caputre business

IIP plunges to 1.6% in December 2010

The Index of Industrial Production fell from 2.7% in November and 18% in the same period a year ago. Industrial growth during the April-December 2010 period stood at 8.6%, unchanged in comparison to the corresponding previous period

New Delhi: India's Industrial growth slowed even further to a dismal 1.6% in December 2010, from 2.7% in November and 18% in the same period a year ago. The decline in the Index of Industrial Production (IIP) has been attributed to the poor performance of the manufacturing sector, reports PTI.

Industrial growth during April-December this fiscal stood at 8.6%, unchanged in comparison to the corresponding period of the previous year, official data released here today showed.

In December 2010, manufacturing growth plummeted to 1% from 19.6% a year ago. Consumer non-durables production declined by 1.1% during the month under review, in sharp contrast to 3% growth in the same period a year ago.

The capital goods sector also contracted by 13.7% in December. The sector had expanded by 42.9% in the corresponding period of the previous year.

Besides manufacturing, mining growth also fell to 3.8% in the month under review from 11.1% in the same period of the previous year. However, electricity generation expanded by 6% in December 2010 compared to 5.4% in December 2009.

In terms of industries, 12 out of 17 industry groups achieved positive growth in the last month of 2010.


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