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Moneylife » Life » Book Reviews » Big bother

Big bother

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Devarajan Mahadevan | 25/08/2011 12:17 PM | 

FILTER-BUBBLE

“The Filter Bubble” is a worrying description of how the Internet flow controls you

If you have not heard about a company called ‘Acxiom’, read this: “Acxiom knows about 96% of American households and half a billion people worldwide; the names of their family members, their current and past addresses, how often they pay their credit card bills, whether they own a dog or a cat (and what breed it is), whether they are right-handed or left-handed, what kind of medication they use (based on pharmacy records)... the list of data points is about 1,500 items long.” And Acxiom knew more than the...


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