MUMBAI: Jain Irrigation Systems has reported 24.59 per cent jump in its standalone net profit at Rs 71.47 crore for the third quarter ended 31 December 2010, reports PTI.
Net sales grew to Rs693.26 crore during the reporting quarter compared with Rs630.87 crore in the year-ago period, the company said in a filing to the Bombay Stock Exchange.
The board has recommended issuance of bonus shares with differential voting rights (DVR) in the ratio of one DVR equity share for every 20 ordinary equity shares, the filing said.
To fund the potential growth opportunities and reduce interest cost, it has also approved a proposal to raise $150 million (around Rs675 crore).
Besides, the board has also given its approval to set up a new non-banking financial company and plans to apply to the Reserve Bank of India for the same.
Here are a few commercials that must have tickled your funny bone during 2010
One route most advertisers like to use is humour in ads. Nothing like leaving a smile on the viewer's face. Yup, the concept of 'hansi toh phansi!' works in the ad world too. But it's not easy. Most ads try very hard to be witty, but the smiles don't happen. Here are a few chosen ones from last year that did work to some extent.
Cadbury Dairy Milk: Shubh, fun aarambh!
This commercial targets the elderly citizens, while being pretty young in its approach. It's set in a middleclass household. An aged couple is preparing to visit their relatives. Ma'am is decked up in a pair of jeans, and appears paranoid of being seen in that attire. Especially by her saas. The hubby, who perhaps knows his missus will be demolished, reassures her by offering her a bite from his Cadbury Dairy Milk. So that they can make a 'Shubh Aarambh' for this 'precarious' journey. Later, inside the building society compound, a young chap admires the aunty for her jeans. And all's well. A plump-ish elderly Indian lady worrying about being spotted in a pair of jeans is a totally charming idea.
Kurkure: Raw humour
Kurkure's biggest strength is that they are very clear about their target audiences. And these are the 'Hum Aapke Hain Kaun…' folks. Last year, they launched the 'Desi Beats' flavour.
The commercial is set on a lake. In one boat is a photographer. He spots another boat on which is sailing a hot babe. He rows in her direction, hoping to score.
She's munching on her Desi Beats. And seems quite receptive to the chaser. Then the idiot makes a fatal mistake. He playfully splashes water on her. The maiden goes livid with rage.
She pummels the fellow with her oars, like a scene straight from a horror film. Perfect! Thevariation in the snack brought out uproariously. And also the mood swings and unpredictable reactions women are prone to.
Havells Geysers: Exaggeration works
Havells usually uses the exaggeration route well. And the trick continued for their 'energy-saving' geysers. In one commercial, a man is seen rapidly switching TV channels through his remote control, as he mimics various stations. We later discover the television set is actually switched off, and the poor bugger wants to save on his electricity bill and yet keep himself entertained. So that he can use the saved power to fire his geyser. In another commercial, a dude is seen loading his microwave with popcorn seeds, but instead of turning the machine on, makes the sounds of crackling popcorn to please himself. Again, he is saving on money so that he can have a warm shower via his geyser. Point made. And funny too!
IDEA: Cool one, Sirji
IDEA released a commercial which dealt with the problem of mass migration of youngsters across cities and towns and their inevitable struggles with the local lingo. And how IDEA helps solve their problems. Using their cell phones, the youngsters connect with each other and guide one another on the local dialect. I particularly loved the one where a Northie arrives at the CST station and has his skin saved by his Marathi-speaking pal. Because the MNS goons were waiting at the station to 'welcome' him, haha. Good idea. And a very timely one for these migratory times.
Britannia Tiger: Good question!
Britannia Tiger took the social route and it worked. The ad features a typical politician. He's arrived at a school to drill in some desh seva into the minds of the kids at an assembly. And he grandly announces that the future of India is to be the 'Tiger of the world'.
Naturally, the kids feel bored and sleepy. One cool kid has a Britannia Tiger pack in his pocket, and is itching to eat some. But the teacher spots him in the act, and before some bad corporal punishment happens, the kid asks: "Khaali pet se India tiger kaise banega?"
Fantastic question. That's the question all of us adults should be asking of our bada netas, but we don't. Good use of humour.
Pepsi MAX: Fun & Fizz
'Maximum Kick, No Sugar', is the positioning. The commercial features an interview setting. As a long line of prospective candidates await their turn outside the room, one chap is called in. And he behaves atrociously right through the 'interview'. Pretending to be tormented by the interviewer. He makes noises, bangs against walls, rips apart his clothes, etc, all to indicate serious torture. And as expected, all the candidates waiting outside flee the place.
Except one, who naturally gets selected by default. We later discover it was his own buddy who had created all the ruckus so that the candidate could get selected minus any competition. Good fun.
Maruti Suzuki: Deti hai kya?
There's something pretty erotic about Maruti Suzuki's punch line.
"Kitna deti hai?" is the sort of language usually heard outside brothels. That said, I liked the single-mindedness of the 'fuel efficiency' campaign, it works quite nicely.
In a commercial, an army general is in a meeting evaluating a war tank. Some firangi army men are trying to impress him with complicated features. Our officer has just one question to ask. "Kitna deti hai?"
In the second one, a biz tycoon is being explained the cool features of a super-luxury yacht. And he has the same question to ask. And so on. Good, fun advertising. And a terrific consumer insight: however loaded we desis might be, at heart we are, and shall always be, kanjoos makhi-choos.