Beware of these misleading claims
1. Unknown risks:
While much of the marketing of e-cigarettes has centered around the claim that vaping products are a safer alternative to tobacco cigarettes, the jury is still out on that. In fact, California recently became the first state in the nation to issue a health warning
about their “toxicity” and advised residents not to smoke them. The FDA
, which will be issuing new regulations surrounding e-cigarettes, maintains that the risks associated with e-cigarettes have not been fully studied. At issue is the nicotine in the products and the chemicals in the vapor that is emitted.
2. Potentially poisonous liquid:
by the Centers for Disease Control found that the number of calls to poison centers regarding liquids containing nicotine used in e-cigarettes is dramatically rising. More than half involved children under 5 and 42 percent involved consumers aged 20 and over. “The report shows that e-cigarette liquids containing nicotine have the potential to cause immediate adverse health effects and represent an emerging public health concern,” the CDC said. Callers reported vomiting, nausea and eye irritation. https://www.truthinadvertising.org/seven-things-know-e-cigarettes/njoylarge/
3. Court challenges:
Several e-cigarette companies have been hit with lawsuits alleging deceptive advertising claims, including one major e-cigarette manufacturer in the U.S., Njoy. The suit
, filed by a California consumer, alleges that the Arizona-based company uses deceptive tactics to market its products as safe though the e-cigarettes contain some of the same carcinogens found in traditional cigarettes.
4. Marketing to kids:
Though the FDA said it will extend agency oversight to e-cigarettes, the products are not bound by the same advertising restrictions
that regular tobacco cigarettes must follow. Concerned that companies are taking advantage of this, U.S. Senators have introduced legislation
to ban the marketing of e-cigarettes — which come in a variety of flavors, such as grape and bubble gum, and have been endorsed by such stars as Bruno Mars and Jenny McCarthy — to children. A recent FDA report
found that while the number of kids smoking traditional tobacco cigarettes is down, the number using other tobacco products such as e-cigarettes has risen dramatically. In 2014, the number of children trying e-cigarettes for the first time surpassed the number of children using any other type of tobacco product, according to the 2014 National Youth Tobacco Survey
(NYTS) conducted by the CDC and FDA. The FDA said while e-cigarettes don’t contain tobacco, “research has clearly demonstrated that exposure to nicotine at a young age increases the chance that kids will become addicted.”
E-cigarette companies are out in force – proliferating especially on the Internet — trying to capitalize on consumer interest, some offering free trials and special deals. But many of these special deals are not deals at all and hundreds of consumers say they’ve gotten ripped off
, with companies repeatedly charging their credit cards and wiping out their bank accounts. Federal officials have received more than 600 complaints from consumers about scams involving e-cigarette companies.
6. Smoking cessation claims: Any product claiming to be a smoking-cessation device must have approval from the FDA and the FDA has not yet issued any guidance or regulation on what constitutes e-cigarettes and “therapeutic” claims. So be wary.
7. Bans on e-cigarettes:
And while we are talking about claims to be wary of, add this to the list. Though many e-cigarette marketers say the products can be smoked anywhere, which may have been true at one point, it’s not anymore
. Dozens of local municipalities, big cities and states are banning their
use in public areas. Hawaii has banned
e-cigarette and tobacco cigarette sales to minors.
8. Europe takes strong steps:
The European Parliament approved a ban on the marketing of e-cigarettes, warning labels on the packaging, and a limit on the amount of nicotine in the products and regulators in the U.K. have a host of restrictions on the marketing of the products and have already started banning
Read more of TINA.org’s coverage of e-cigarettes here
This story was originally published on 3/24/14 and has been updated several times.