12th Plan to focus on MSMEs

The 12th Plan will also take on board the recommendations of the Prime Minister’s Task Force on Technology and Innovation

The 12th Plan will focus on ways to improve flow of fund to the micro, small and medium enterprises (MSMEs) sector which accounts for 8% of the gross domestic product (GDP).

The 12th Plan (2012-17), sources said, would try to enhance access of MSMEs to "equity capital and alternative sources of capital like angel funds/risks capital."

The sector contributes 8% of the country's GDP, 45% of the manufactured output and 40% of our exports. The issues concerning the MSME are being discussed by the sub-groups which were formed by the Working Group to recommend steps for accelerating the growth of the sector.

Besides other things, sources said, the schemes for encouraging skill development through the public private partnership (PPP) mode could also be incorporated in the next Plan. The 12th Plan will also take on board the recommendations of the Prime Minister's Task Force on Technology and Innovation.

The Task Force report has made various suggestions which include increasing fund availability, technology upgradation and skill development.

The Working Group, which is chaired by MSME secretary Uday Kumar Verma, is likely to submit its report to the Steering Committee of the Planning Commission by the end of September.

Of the 26 million MSMEs, which employ 60 million people, only 6% are registered while the rest come under the unorganised sector.

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SIDBI, Bureau for Energy Efficiency to promote green technologies for MSMEs

SIDBI and BEE are working as co-implementing agencies for preparing a World Bank-funded project titled ‘Financing energy efficiency at MSMEs’

The Small Industries Development Bank of India (SIDBI) has signed an agreement with the Bureau for Energy Efficiency (BEE) to create energy efficient technologies for the MSME (micro, small and medium enterprises) sector.

The agreement will also help in creating awareness and capacity-building of local business development service providers to implement similar technologies, an official release issued said.

"The agreement will facilitate energy efficiency improvement through capacity-building among MSMEs and extend financial support for preparing investment-grade proposals for energy efficiency improvements," SIDBI chairman and managing director Sushil Muhnot said.

SIDBI and BEE are working as co-implementing agencies for preparing a World Bank-funded project titled 'Financing energy efficiency at MSMEs'. The project is also supported by the Global Environment Facility.

The main objective of the project is to improve efficiency and reduce green house gas emissions through commercial investments in energy efficiency goods and services among the target MSME clusters, the release added.

The potential energy efficiency market is estimated at over USD 3.1 billion and most of this potential lies with the 3 million SMEs which contribute to about 60% of the country's GDP.

The agreement with BEE involves developing an integrated approach with financial support to eligible proposals for adopting energy efficient technologies and measures, Muhnot said.

"In addition to reduction in direct energy intake, implementation of potential programmes can produce additional positive environmental impacts from reduced combustion of fossil fuels," he added.

The Lucknow-based state-run lender has been focusing on promoting funding clean technologies/production process under bilateral lines of credit from KfW of Germany and the Japan International Cooperation Agency.

These schemes have a two-pronged approach-concessional lending to encourage investment in green/energy efficient technologies and to generate and disseminate cluster-specific information, the release added.

Under the Japanese assistance, SIDBI has already provided assistance to over 2,000 units with aggregate assistance of over Rs800 crore for cleaner production and energy saving investments, Muhnoot said.

He added that to address environmental and social issues, the bank is planning to use an environmental and social risk management framework, called 'Small and medium enterprise finance and development project' and is being funded by the World Bank.

The project has already supported India SME Technology Services, a firm promoted by Sidbi and leading public sector banks, to prepare a carbon credit guidebook for MSMEs, update its existing basket of 800 technologies and flag them as carbon-free, clean, energy efficient technologies.

Project has initiated steps, in association with the science and technology ministry, to evolve a policy document on Technology Vision for MSMEs- 2020.

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Infomedia Yellow Pages: Don’t know their customer

At no point in the ad does Infomedia Yellow Pages tell its customers what is so special about their product that will help to boost customers’ sales. Business growth for small players is a very serious issue, and it has to be handled with facts and logic

Here's the business promise: If you get your dhandha listed in the Infomedia Yellow Pages, you won't need to search for customers. They'll come to you. In fact, they'll come rushing to you! Sounds simple? It is. But what has the advertising agency done to deal with this proposition? Well, they've gone literal. And worse, they have added in irrelevant madness.

The television commercial features a small-time entrepreneur. As soon as he registers his company in the Infomedia Yellow Pages, hordes of clients come knocking at his door. Well, not knocking. They smash through his office.

Our man spots a red card at unexpected places. And when he grabs it, along with it arrive excited clients. And the clients burst into our entrepreneur's office through sofas, file cabinets, cartons… they even spring out from under the wooden floors! 'Kaam aata jaaye, bhadta jaaye…' goes the languid jingle. And of course, prosperity needs to be highlighted. So as the clients keep pouring in, the entrepreneur's office gets bigger and plusher.

The advert suffers from two very serious problems. On the creative front it's a huge bore, even if the ad agency execs and their special effects team had a blast producing it. There's zero entertainment for the viewer, despite the exaggeration route and despite all the slapstick stuff. This is unforgivable. The whole purpose of exaggeration is to get some adrenalin pumped into a banal promise, and to generate some laughs. If the ad fails on that score, it's sunk.

But the larger problem is the strategic one. At no point in the ad does Infomedia Yellow Pages tell its customers what is so special about their product that will help to boost their (the customers') sales. This ad feels more like a comic caper, and this is what small entrepreneurs would be most wary of.

Business growth for small players is a very, very serious issue, and it has to be handled with facts and logic. If it's magic the businessmen wanted, they'd visit a miracle baba (and god knows there are plenty of them going around). I am sorry to say, neither the brand manager nor his/her ad agency personnel have bothered to understand their customer. This is nothing short of hit-and-run advertising.
 
Not sure about the red cards featured in the ad. But I would certainly raise some red flags for this sort of advertising.

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kajal chande

5 years ago

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